10 Terrible Mistakes That Will Kill your Content Strategy

According to the Ascend2 2016 State of Content Marketing survey of both B2B and B2C marketers, lead generation, customer engagement, and brand awareness rank as the top three most frustrating problems for marketers. Content marketing is an effective way to tackle all three, but it requires a content strategy that fits your business needs. And this is where too many of us fail.

Establishing a content strategy is tough work. Refining and constantly improving it is even harder. As a Column Five co-founder, I’ve lived and breathed this reality for the last decade. I’ve often struggled with it, too. But in working through content strategy for both Fortune 100 brands and tiny startups, not to mention our own agency’s efforts, I’ve found that we all face the same struggles—no matter how big our budget is.

We slave and sweat over content. We try to keep publishing pace, but sometimes the work you’re most optimistic about doesn’t pan out. This is often because one step of the execution was off base.

Just because you have a strategy living in a Google doc somewhere doesn’t mean it’s effective. Over and over, the same easy-to-overlook issues have sabotaged seemingly “solid” content strategies (ours included).

The fix? Reassess your strategy through a fresh lens, on a constant basis. Here are 10 things that I believe will help you craft a successful content strategy for your business, all of which I’ve learned the hard way. I hope you won’t have to.

1) Don’t PUT YOUR AUDIENCE FIRST

The is the most crucial part of content strategy that is somehow often overlooked from the get-go. You sit down to craft your strategy and the first question is, “So, what are we going to create?”

(We’ve been guilty of this too from time to time.) You’re so focused on creating, you forget who you’re creating for. The very first conversation—and the most constant conversation—should be focused on your audience.

Their wants, needs, and desires should guide everything you do. I realize sometimes this is murky. You have a general idea of who you want to talk to or who you think you’re talking to, but usually you haven’t done the legwork to figure it out. Understandably, it can be difficult to put the audience before your own marketing goals.

Tip: Carefully crafted marketing personas, which accurately describe the different customers you’re trying to target, are a good starting point. Good personas are highly detailed. They cover the obvious demographic elements, such as age, income, and job title, as well as the not-so-obvious things, such as career aspirations, personal fears, and regrets—the psychographic elements.

This helps you get a sense for who your target audience consists of, what problems they’re facing, and how you might provide the solution to those problems. (I’ve detailed how to craft these personas in under 60 minutes. You can even do it over lunch.) The goal in this effort is to put yourself in your audience members’ shoes, to empathize with them and ask, “What kind of content do they need/want to engage with?”

2) Ignore YOUR CLIENTS

This one goes hand-in-hand with identifying your audience and developing personas. In fact, it should be treated as the second stage of persona mapping. You can’t create those marketing personas based on guesses. The only way to identify how to help your audience is to get to know them intimately.

It’s important to reach out both to clients and to those who interact with them (e.g., the sales team). That will enable you to gain much-needed perspective and make sure your ideas match with your audience’s reality.

Tip: Identify opportunities to get regular customer interaction and feedback at every touchpoint. These can be both technical (e.g., surveys, project wrap-up reports) or personal. We sometimes have a catch-up lunch or shoot off a simple email to a prospect to get inside their mind. Some starting points:

What are your goals this quarter?
What do you wish you knew more about?
What are the biggest frustrations weighing you down?
What resources do you wish you had?

The answers here are a great way to guide content strategy and come up with specific ideas for articles that will resonate with your target audience.

3) Don’t set SPECIFIC CONTENT THEMES

Building out a long-term strategy can seem overwhelming. But identifying content themes helps ensure everything you create aligns with both your short- and long-term content goals. If you’ve done your homework with your audience, this will be easy.

The more you talk with your customers, the more you’ll notice the same themes arise. You’ll be able to identify their pain points, problem areas, knowledge gaps, resource gaps, and more. Some themes will be more effective for you to cover than others (e.g., issues where you can position your product or service as the solution). Map content sprints focused on tackling these issues.

Tip: While you should always retain some degree of flexibility, identifying themes to tackle will help ensure that you 1) are creating targeted content and 2) have a healthy mix of different types of content. An easy way to do this is to choose both a quarterly goal or focus (e.g., lead gen), as well as three specific themes per quarter.

You don’t have to be super detailed here, nor do you need to publish on these themes sequentially. But it will help you make sure you’re covering all bases and angles in a strategic way.

4) Don’t set PRIORITIes

The key to a successful content operation is a solid infrastructure. Rome wasn’t built in a day, and a great content operation isn’t either. This is a common trap when it comes to implementing any good strategy. You may have a ton of brilliant ideas and grand plans, but they’re worthless if you can’t properly execute.

Be mindful of the volume of content you produce, as well as consistency. It’s tempting to hit the ground running, to want to do everything all at once, but it’s much easier to scale up gradually. You’ll generally get more value from a few stellar pieces than a ton of passable work. Before our team proceeds with an idea, we carefully examine whether we can execute a project that is:

High quality
Original
Useful to our audience
Something we can write authoritatively on
Produced in a reasonable amount of time

If we can’t say yes to all of these, we table it.

Tip: Start small, then scale from there (e.g., start with written articles, then build up to infographics). Above all, the best way to build your machine is to build the right team. Include the right stakeholders to make sure everything gets done efficiently, on time, and within budget. (Here are some tips on how to build a great content marketing team.)

Remember: Content marketing is a marathon, not a sprint. There’s no finish line.

5) don’t CREATE A ROAD MAP FOR EVERY PIECE

Quality content is the key to content success. Sometimes it’s easy to focus on larger strategy themes and forget that every single piece is meant to support that strategy. Certainly, you might strike gold with a random piece, but that’s not a reliable way to achieve long-term success.

You put so much work into your strategy; it’s a waste not to follow through. Each piece you create should be vetted through the same strategic thinking.

Tip: When you have a great content idea, do as much as you can to ensure its success from the get-go.

1) Measure your pieces accurately: Decide how you’re going to measure success ahead of time. If you’re creating brand awareness content, don’t judge the efficacy of your efforts based on a metric that you reserve for lead gen content, and vice versa.

2) Make the editorial calendar your friend: As you come up with your ideas, vet the hell out of them. For example, we identify the following for each piece of content:

Subject
Angle
Keyword
Target persona
Pain point
Solution
Headline
Subject line

6) Do not FOCUS ON PROVIDING VALUE

Your audience will only connect to your content (and, as a result, your brand) if they believe it provides value. It can entertain, educate, or inspire them—but they have to benefit from it in some way. Talking to your audience and identifying those themes can help guide you here. Your job is not just to address a subject; it’s to provide some tip, insight, or new perspective.

Your audience doesn’t want to be sold to or talked at. First, establish that you care about helping them—not helping yourself make money. When you approach content this way, they will be more eager to engage with you, and some of your audience will turn into customers over time.

Tip: Approach all content ideation from a value/benefit perspective first. What problems can you help solve? How can you help enhance their lives? These are the questions that put you on the right path.

7) Don’t SHOW YOUR UNIQUE EXPERTISE

I’m gonna take a wild guess and assume you’re not the only player in your space. There are plenty of competitors trying to reach your same audience through the same tactics. How do you differentiate? By upping the value through your expertise. Odds are you know everything about your industry, you are always looking for new solutions, and you have a ton of experience under your belt.

Demonstrating this in your content is the best way to serve both your customers and your goals.

Tip: Good content is about coupling the right angle, the right value, and the right expertise. As you ideate for a particular subject, ask yourself:

What’s already been written? Look for ways to expand or hone in on a topic.
Have I failed in this area before? Share what you’ve learned. (See: This entire post.)
Did I have a breakthrough or particular success? Help others do the same.

Fun fact: After much reflection about what we’re doing and where we’re blowing it, we identified the very weak points of our content strategy I’m discussing here. After we revamped our strategy accordingly, we doubled our blog traffic in four months.

8) Don’t SHOWCASE YOUR CULTURE

No one wants to talk to a brand. They want to talk to people. They want to know who you are, what you believe in, and then they’ll decide whether they want to buy in or not. Your company culture is an important part of your identity, and your content is a great conduit to express that.

For example, our agency specializes in data visualization. We also have a long-standing tradition of Beer Friday. We married the two to create this infographic:

This doesn’t mean you should blog a ton about your company BBQ, but you can think of clever ways to express yourselves.

Tip: From your newsletter popups to your articles, showcase your culture at every touchpoint.

Create a strong brand voice.
Craft a solid visual language to help reinforce your brand.
Cultivate a culture that lets you tap into your team’s ideas.

For more, download our free e-book on how your company culture can help your content marketing.

9) Don’t LEAVE SALES TO just THE SALES TEAM

Content marketing is not sales collateral. (Put this on your wall!) It’s about starting a conversation, providing value, and building a relationship. Content is the first step here—it also makes people more receptive to sales collateral. (A recent Nielsen study found that interacting with editorial content made consumers more willing to hear a brand’s hard-sell messages down the line.)

If you do your job well, people will want to work with you, and you don’t have to really sell anyone. You just have to facilitate a great buying experience. Your job as a marketer is to tee excited buyers up for the sales team, and let them handle the rest.

Tip: You are a storyteller, not a salesman. Approach content as brand publishing and look for unique stories to tell (not sell)! Employ tactics like data-driven storytelling and visual storytelling to help you do that.

10) EXPERIMENT rarely

If it ain’t broke, don’t fix it. True. But sometimes things may be broke and you don’t know it.

Like all things in life, you have to evolve if you want to stay competitive and differentiate yourself. This means always being willing to experiment, fail, tweak, iterate, and most importantly, never get complacent. Complacency is the devil.

Another way of putting this: A solid strategy is important, as is staying the course. But you also need built-in room to be responsive and flexible. Allow some room for failure. In my eyes, strategy must be iterative. As you learn, fail, and succeed, you refine and improve over time.

“I never lose. I either win or I learn.”
— Nelson Mandela

Adopt that mantra in your content efforts. Hell, make it your life mantra. It’s liberating.

Tip: Look for opportunities to experiment with new mediums, new distribution platforms, and new editorial approaches. Schedule regular postmortem meetings to assess content performance, what did or didn’t work, where you might improve, and what new tactics you could test.

Doing content well is an ongoing struggle that takes patience and persistence, but you can succeed as long as you remain proactive and flexible.

This post originally appeared on the LinkedIn Marketing Solutions blog.

If you need a little help with your content strategy, we’re happy to chat. To learn more about creating effective content marketing, check out these 5 mistakes to avoid in content creation and find out what content distribution tactic will get your content featured in major publications.

Maximizing Content Reach with Infographics

Infographics represent a fusion of data, information, and design elements that translate complex concepts into visually digestible formats. By combining statistics, charts, graphics, and concise text, they distill intricate details into a comprehensible and visually appealing narrative. It is a means to maximizing content reach.

Read on to learn more about the impact of infographics and how they propel content engagement. And if you’re ready for a fun break, why not explore the exciting world of entertainment at the Intertops Casino login?

Importance of Visual Content in Marketing Strategies

Visual content plays a key role in modern marketing strategies, offering numerous advantages that text-based content often struggles to match.

Visual Appeal

Humans are naturally drawn to visuals. The brain processes visual information faster, making it more appealing and easier to consume than text-heavy content. This innate preference for visuals makes infographics particularly effective in capturing attention and engaging audiences.

Higher Engagement Rates

Visuals evoke emotions and capture attention swiftly, leading to increased engagement. Infographics, with their vibrant designs and data visualization, captivate audiences and encourage prolonged interaction, resulting in higher engagement rates compared to textual content.

Enhancing Comprehension and Retention of Information

Visual representation aids in improving the audience’s understanding and memory retention. By combining images and text, infographics enhance comprehension and ensure the audience retains key information for longer periods.

Establishing Brand Identity

Visual elements in marketing strategies are instrumental in conveying brand identity and messaging. Infographics, when aligned with brand aesthetics and messaging, serve as powerful brand communication tools, reinforcing brand recognition and recall among audiences.

Adaptability Across Various Platforms

Visual content, including infographics, is adaptable and easily shareable across multiple platforms. Whether on social media, websites, presentations, or print media, infographics maintain their impact, catering to diverse audience preferences and consumption habits.

Influence on Decision Making

Visuals significantly influence consumer behavior and decision-making. Infographics, with their ability to simplify complex information and highlight key points, can sway consumer opinions, educate them about products or services, and ultimately impact their purchasing decisions.

The Psychology Behind Infographics’ Effectiveness

Understanding the psychological aspects that make infographics powerful tools in communication and engagement involves exploring the human brain’s response to visual information.

Visual Appeal and Cognitive Impact

Infographics possess an innate visual appeal due to their amalgamation of design, colors, and data representation. This appeal goes beyond aesthetics; it directly impacts cognitive processes.

This is because the human brain is wired to respond strongly to visual stimuli. Visual information is processed faster and retained longer than text-based information due to the brain’s ability to interpret and understand images rapidly.

Key factors in the brain’s response to visual information include:

Visual Processing Speed: The brain processes visual information 60,000 times faster than text.
Pattern Recognition: Visuals aid in pattern recognition, enabling faster understanding of relationships between data points.
Emotional Engagement: Visuals evoke emotions, which are crucial in decision-making and memory formation.
Multi-Sensory Engagement: Infographics often combine text, images, and shapes, engaging multiple senses and facilitating deeper understanding.

Infographics leverage these cognitive responses by presenting information in a format that aligns with the brain’s natural preferences, resulting in increased engagement, comprehension, and retention among audiences.

SEO Benefits of Infographics

Infographics offer substantial advantages for Search Engine Optimization (SEO), contributing to enhanced website traffic, visibility, backlink generation, and authority building.

A. Enhancing Website Traffic and Visibility

Infographics are excellent tools for boosting website traffic and visibility through several mechanisms:

Visual Appeal for Engagement: Engaging and visually appealing infographics attract visitors, reducing bounce rates and increasing the time users spend on the website.
Social Sharing and Virality: Infographics, being highly shareable content, tend to circulate widely across social media platforms. Increased social sharing generates website referral traffic, boosting its visibility.
Image Search Optimization: Infographics, when optimized with descriptive filenames and alt text, contribute to improved performance in image searches, leading to additional organic traffic.

B. Backlink Generation and Authority Building

Infographics play a crucial role in backlink generation and authority building, two essential elements for SEO success:

Content Worth Linking To: Compelling and informative infographics often attract links from other websites, blogs, or articles seeking to reference or share valuable content.
Guest Posting and Outreach: Infographics, when used as part of guest posts or outreach campaigns, entice other websites to link back to the source, enhancing the site’s backlink profile.
Enhanced Authority: High-quality infographics that offer unique insights or statistics establish the website as an authoritative source in its niche, further attracting backlinks and bolstering its credibility.

Measuring Infographic Impact

Assessing the impact of infographics involves tracking engagement, user interaction, conversion rates and analyzing audience behavior through various metrics and analytics tools.

Tracking Engagement and User Interaction

Measuring engagement and user interaction provides insights into how audiences interact with infographics. Here are some key pointers:

Views and Impressions: Tracking the number of views and impressions gives an initial understanding of the infographic’s reach.
Click-Through Rates (CTR): Calculating CTR on embedded links within infographics indicates how compelling the content is for users to take action.
Social Shares and Comments: Analyzing the number of shares and user comments across social media platforms provides qualitative feedback on the content’s resonance.

Conversion Rates and Audience Behavior Analysis

Understanding how infographics influence conversion rates and audience behavior aids in optimizing marketing strategies:

Lead Generation: Tracking conversions, such as email sign-ups or downloads attributed to the infographic, demonstrates its effectiveness in generating leads.
Behavior Flow Analysis: Analyzing user behavior after interacting with the infographic, like navigating through the website or exploring related content, reveals its impact on guiding user journeys.

As the digital landscape continues to evolve, infographics remain versatile and adaptable, meeting the preferences of diverse audiences across various platforms. Their influence on decision-making processes and their potential for storytelling positions infographics as indispensable tools for content marketers aiming to capture attention, convey messages effectively, and achieve tangible results.

What are Chiropractor Marketing Solutions?

A lot of markets are very oversaturated right now. With the advent of the internet and social media, this is hardly a surprising phenomenon. Still, as businesses and medical practices, it’s something that we really have to think about and plan around in our marketing so;utions.

Chiropractor offices are a bit of a special case considering that there is both positive and negative press about the practice on social media. To a certain extent, it means that we have to work even harder to get our name out there in a positive manner. Plenty of studies, such as this one, demonstrate the reliability and credibility of our practice.

All of this begs the question – how can we improve our marketing campaigns to bring in more patients and/or customers? It’s a bit of a pickle to solve, considering how different the medical profession is to that of marketing. Don’t worry if you’re not really sure how to move forward or if you’re feeling lost – we’re here to explain how you can up your advertising game!

Understanding Marketing

Now, before you can start to look into external marketing solutions, it’s probably a good idea to get familiar with the terminology that will be involved here. For one thing, it’s pretty important to know that marketing and sales are two different things. So, you’ll definitely want to stay on the side of marketing rather than the latter.

What else is there to know, though? Well, one of the biggest concepts that you’ll want to at least have on your radar if you choose to work with an external marketing company is target audience. What does this mean?

Target audience is, well, pretty much what it says on the tin. It’s the group of people that you’re aiming to attract with your campaign. For a chiropractor, this could be a wide variety of patients. To a certain extent, it’ll depend on your current clientele as well as who you’re looking to bring in as a customer in the future.

Often, we aim to bring in folks who are having issues with their back or joints in some capacity. So, that could be a good place to start if your chiropractor marketing agency asks about what your goals are in this context. Don’t stress about it too much if you aren’t sure how to answer the question, though – they’re here to help you through it, after all!

Other Strategies to Note

Digging in a bit deeper, one thing that you may still be wondering is how online marketing works. One of the biggest concepts here is “SEO,” otherwise known as search engine optimization. Any good team will be able to explain this concept to you, but we’ll do our best to cover it here as well.

This is certainly another concept that is pretty much what it says on the tin. As you are likely already aware, search engines are one of the biggest ways that patients are able to find medical practitioners in their area. This leads to the conclusion that we should do our best to utilize it as a marketing tool as well!

Now, this is certainly something that is easier said than done. We can understand that, and it’s part of why bringing in external help is so important for many of us medical professionals. Generally speaking, though, it’s a method that we can use to ensure that our name gets in front of anyone who is searching for a chiropractor nearby. Be certain to ask your marketing team about how they plan to incorporate SEO into your strategies.

Building Reputation

Another aspect that many of us simply don’t really think about on our initial instinct is this: we need to build up a positive reputation for ourselves. You can find further details on how it works in this article, but the gist of it is that having a good reputation also boosts our “authority.”

Authority is a fancy word that we’re using here to describe how keen our potential patients and customers are to listen to our advice. Naturally, it’s a big deal to build ourselves up as a knowledgeable authority in the world of chiropractic care and medicine. This will help entice more people to our website for sure.

Emails

The final marketing strategy that we’d like to discuss with you today is the concept of e-mail marketing. You see, no matter what type of organization that we run, it’s quite critical that we create a network of new and returning customers to keep patronizing our establishment. This is one of the main functions of this style of outreach, which you can read about here: https://www.mdpi.com/1999-5903/11/12/261.

Emails are an excellent way to keep in contact with current patients. Sure, snail mail is the “old reliable,” so to speak, and what many people are familiar with. Phone calls and voicemails are also somewhat useful. However, at the end of the day, a lot of folks are much more likely to open an email from their practitioner.

Is Marketing Worth Investing in?

To conclude our discussion today, let’s take a look at whether or not this is something worth paying for anyhow. Based on the rest of what we’ve said today, you can probably guess that our answer to this is “yes.” However, allow us a moment to explain this conclusion.

The main thing to bear in mind here is that as a medical professional, our job is to ensure the health, safety, and well-being of our patients. There’s a pretty good chance that this eats up most of our time. How much more can we realistically dedicate to marketing all on our own? That is precisely why so many chiropractic offices have started to turn to external resources to get help with this process. Bringing in new patients isn’t exactly an easy feat, so having a team of experts who can help you do precisely back is invaluable. While it may cost some money up front, there’s no denying that it’s beneficial in the long term.

What are Chiropractor Marketing Solutions?

Understanding Marketing

Other Strategies to Note

Building Reputation

Emails

Is Marketing Worth Investing in?

That is precisely why so many chiropractic offices have started to turn to external resources to get help with this process. Bringing in new patients isn’t exactly an easy feat, so having a team of experts who can help you do precisely back is invaluable. While it may cost some money up front, there’s no denying that it’s beneficial in the long term.

The Screenshot-taking Art

Capturing a digital screen, sometimes referred to as a screen cap or screen grab, is an image that shows the contents of a computer display. Screenshot-taking allows someone to capture exactly what they’re seeing on your screen and are often shared with their friends or used as a reference point later on.

A screenshot—also known as a screen capture or screen grab—is an image that captures the current display on a mobile phone, a desktop, or any other digital device. Despite the different fancy terms, they all refer to a snapshot of the exact visual screen information that was shown at a specific time.

Agencies and advertisers will often ask publishers to provide ad screenshots of line items in action shortly after a campaign begins. This may seem like an unusual or complicated request, but it is actually very straightforward and simple. When a request for screenshots is made, the agency literally wants you to send images of the relevant ads running on your site.

Screenshots can be incredibly helpful when you need to demonstrate something that would be difficult to explain in words alone. A picture is worth a thousand words, after all!

In fact, most people say that screenshots are the most important thing on the internet. But how can a simple picture on your screen be so important? Not only do they help you prove your case, but they also help you archive the past. For example, they can help you capture how a certain website looked before the current brand refreshed it, that weird error message you got a couple of months ago, or even a juicy gossip article people don’t want to disappear.

Well, screenshots often act as arte facts. They serve as a way to prove to others that you really are seeing crazy stuff that you want to share with others.

Screenshot Evolution and Important

Once upon a time, when media buys consisted primarily of print placements, advertisers could simply open up a magazine or newspaper and see their advertisement. That doesn’t quite work for online display ads; each ad impression is momentary in nature, meaning that it is viewable only for a limited amount of time. As such, many advertisers like to see visual affirmation that their campaign is running as desired from agencies.

Screenshots are typically unnecessary since agencies that utilize third-party tags are able to confirm that the ads are running. However, many agencies with this capability still like to see screenshots.

It is also possible, of course, for advertisers or their agencies to capture and prepare the screenshots. However, this request is often passed along to publishers and falls upon them to complete.

Larger sites may dedicate entire positions to client support tasks such as screenshots. For smaller publishers, this task may fall upon the sales representative.

Demonstrate how to perform a function

Why tell anyone how he or she is going to do something when you can show them? With screenshots, you can easily show them what you’re talking about. And because a screenshot is a more accurate way to show exactly what you want to say, there’s less chance that someone will misunderstand. This means there’s no confusion, less time spent explaining, and more time for you to focus on important things.

Conclusion

Awesome Screenshot is perhaps the best free tool for capturing screens. While a screenshot does not function similarly to a photo, both are not the same thing. A screenshot is an image of the content displayed on someone’s current screen. On the other hand, a photo is an image taken with a camera, capturing things in the real world.

Best Tips For Businesses Looking To Optimize Local SEO

Do you have a functional and well-designed webpage? Today, websites have become digital storefronts where people shop for products and services. They can browse the webpage by clicking a few buttons, add products to their cart, and checkout by filling in their details. Sounds simple!

However, what happens if your webpage isn’t visible to the audience? Millions of people could search for products and services like yours but cannot catch a glimpse of your digital store. It happens when your website isn’t optimized for the search engine. As a result, Google doesn’t rank it amongst the top results, leaving it on the second or third page of search results.

If that is the case with your business, it is time to invest in search engine optimization (SEO). It will help boost brand visibility, build users’ trust, and improve website engagement. You can also optimize the webpage for local SEO to enhance visibility in local search results for better results. It targets nearby customers, leading to more foot traffic and website visits.

Let us show you the ropes if you are ready to jump. Here are five best tips for businesses looking to optimize local SEO.

1. Optimize for voice search

Nowadays, search engines have witnessed a rapid increase in voice searches. Therefore, optimizing how people ask questions in local SEO has become vital. Firstly, all marketers should remember that they are optimizing the site for local marketing products; hence, long-tail keywords will be more effective. And due to this, you must adjust the content’s SEO to make it sound more conversational and informal.

Moreover, understanding the user intent is important when optimizing voice search. People perform voice searches when they need specific information. For example, they might ask Alexa to ask about your store timings. Therefore, ensure all such crucial information is readily available on your webpage. For this, you can make an FAQ section on the website. It will help match the exact phrasing of voice search queries, improving visibility.

2. Improve internal linking structure

There are two types of links – internal and external. Most marketers believe external links are ideal for boosting SEO rankings, but internal links can be a game-changer for local SEO. Internal links support website navigation by assisting search engine crawlers with information and web structure. Likewise, these links also improve page authority, improving website visibility.

Internal links can also connect relevant pages with your website. Hence, any link from a page related to your local business to other pages that provide information about your products can build credibility.

Now, the question is how to improve this linking structure. First, identify local landing pages on your website and create a sitemap. It will help visualize the connections between different pages and their relevance. Next, group related local content into different categories to create a pathway for users to navigate your site. You can also use descriptive keywords for your internal links to improve the website’s visibility in local search results.

3. Optimize webpage for local SEO

Another crucial step towards local SEO is to build an optimized website that captivates local audiences. Here are a few tips to optimize the website for local SEO.

Contact information: Today’s consumers want to know everything about businesses; hence, create an “about us” page on the website. If you have multiple store locations, include all your business addresses, email, and operational hours. It will make it easier for the audience to find you.
Mobile-friendly optimization: More than 82% of smartphone users conduct near-me searches, which means you must optimize the website for mobile devices. It involves four elements – responsive page display, readable font, clear text, and media display.
Keyword research: Every marketer must target local keywords that answer people’s search intent. For example, you can add “near me” to your existing keywords to target nearby customers. Let us explain how. You are a boutique owner whose site contains keywords like stylist, designer, clothes shop, etc. To attract local audiences, you can use keywords like stylist near me or clothes shop nearby.

4. Create local content

Previously, content marketing was all about appealing to search engines. But as Google gets smarter every day, marketers should start creating content for audiences. You can focus on writing about local or industry news to captivate your target audience. You can capitalize on the popularity of an upcoming community event and write about it. Likewise, cover local events from a local business owner’s perspective.

Once you have a few content ideas ready, learn about your target market. You cannot create valuable content if you don’t know who you are creating it for. Thus, go through the readers’ personas and understand the demographics. Do you young adults read your blogs? Is it the Gen Z that has caught your attention? Depending on your audience, you can curate content that resonates with them.

5. Focus on link signals

According to stats, link signals are the most crucial factors for local SEO. These are backlinks pointing visitors to your site while boosting your local SEO. They contribute to the site’s credibility and visibility in the local search, indicating your site is a trusted source. So, the question is, how can you get high-quality backlinks? Look below.

Use local directories and industry-specific web pages to list your business. Alongside this, ensure your contact information is consistent with increasing link signals.
You can collaborate with other local businesses and influencers. In turn, they will write about your business offerings, leading to high-quality backlinks from their website.
Reach out to local media outlets and share stories about your business. Believe it or not, media coverage often helps generate authoritative backlinks.
Develop relationships with local bloggers and journalists who cover topics related to your business niche. They can reference your webpage in their articles.

Conclusion

Today, local SEO has become an integrated part of every SEO strategy for local businesses. It helps the audience find your business readily, improving website traffic, lead generation, and conversions. Therefore, it is time every marketer optimizes the webpage for local SEO. Besides content and long-tail keyword, ranking in local search results takes a few backlinks and optimization. Therefore, ensure your site is mobile-friendly and optimized for voice search to gain visibility on the search engine results page.

Technology And Science Behind Progressive Slot Games

Progressive jackpots’ potential to expand gets based on their unique notion of accumulating money from every wager made in the network of slots. In other words, the payout rate on non-jackpot winnings is lesser than in regular slot games. When the progressive jackpot gets factored in, the payout stays the same. If you play slots at an online casino that provides progressive jackpot wins with a fixed 2.5 GBP stake every spin, you will receive an exact distribution of your investment. Typically, around 12 pence are allocated to the progressive progressive slot games jackpot, 0.62 to the casino, and 1.75 GBP to non-jackpot winners in slot online.

The participation

Each stake a participant makes contributes an amount to a separate pot that gets used to fund the jackpots. Typically, the contribution is a tiny proportion of a player’s stake. The wager gets used to fuel the jack.

The jackpots are random

So, how do you win the lottery? Well, it gets dominant to know that a jackpot gets awarded randomly. And not determined by a series of symbols on a payline. In truth, the spin does not have to be successful in the classic sense. Of course, the random prize is not chosen by someone arbitrarily selecting a winner. It is determined by game software. RNGs (Random Number Generators) are used in all slots, not only progressive games, to assure player fairness. The number of processes built into the

The Plant

Have you ever wondered what occurs when a jackpot winner wins and why it never starts from zero? Progressive jackpots get expected to start someplace because no one would bother playing a growing slot game with a $0 payoff. The seed quantity is the beginning point. It is what a casino or gaming provider promises to players.

Independent auditors examine RNGs regularly

Casinos will have their RNGs validated by independent agencies such as iTech Labs to ensure authenticity. With jackpot fairness, iTech Labs examines Seeding, Re-Seeding, and Cycling (of jackpots), Statistical Randomness and Unpredictability, and Non-Repeatability.” In a nutshell, they ensure that everything is random. What is the significance of all of this? It’s all about proving that playing slot online and chasing jackpots isn’t a set or rigged system. In reality, the reverse is true.

Network progressive jackpot slot machines

Because of the high number of bets put on different games throughout a broad network of online casinos using the same platform, network-growing jackpots give rewards. The payouts on these games can be humongous, with a life-changing amount of money usually on offer, which is why network progressive jackpot slots are popular.

Gaming Console

A random prize awarding system associated with a gaming console gets provided, where the gaming console gets configured to play a first game or a second game, with the first game being a unique game offered on the console and the second game being a jackpot game offered for play when the player has achieved a trigger condition. And the trigger is configured to test for the trigger condition and to initiate an instance of the second game when the trigger condition is met. The second game is divided into several sub-games, each with an incremental prize so that the sum of the un-won gradual rewards matches the second game’s currently available jackpot prize amount.

Conclusion

The science behind slot machines gets made up of efficient technology that guarantees the devices are random. The randomness of output is a property of all online slot machines. No talent is involved in playing these games of chance, and there is no way to cheat at them. We hope you enjoyed our scientific introduction to slot machines.

Leadership Lessons Learned from the School of Hard Knocks

These are 10 of the things that I learned at IBM from the school of hard knocks that make me a better leader today…

Understand expectations

It’s so easy to launch yourself into a project, to get straight to business when working with a new boss, and think that we’re being productive. Taking the time to clarify expectations upfront, however – whether that be in terms of the work itself i.e. which projects are the most important, what’s the scope, and so on; or in terms of the working relationship i.e. how you can work most effectively together – can avoid a whole lot of time wasting.

The same applies as an independent consultant. You can dive straight in and try to solve everything you think needs fixing, but that may or may not be what the client wanted. Clarifying those expectations at the beginning of the relationship, identifying three main areas where you’re going to focus your time and really deliver results, will allow you to deliver the most value while making sure that the client is getting what they want.

Clear communications

At IBM, and at any large company, there is a whole system of words and expressions and those dreaded TLAs (three-letter acronyms) that you need to understand in order to be able to communicate. Once you have the lingo, this will give you shortcuts to getting your point across and will ultimately get things done more quickly and in a way that everyone agrees with.

While this language code can be useful, we also need to remember the poor souls who aren’t quite up to speed. This can include new hires, of course, and external agencies, but you’ll be surprised how sometimes even the more experienced managers won’t have a clear idea of what you’re actually talking about. Agree on a common definition upfront and you’ll be more effective in delivering something that everyone is happy with. In fact, this goes beyond language to encompass fundamental values as well – establishing these upfront will ensure that everyone is on the same page.

Take ownership

At school, we had parents and teachers telling us to do our homework – at work, not so much (especially when we’re freelancers or business owners)! Of course we have our managers and/or clients and if we don’t deliver our projects we’re going to hear about it; but what we’re not going to have is someone leading us by the hand and telling us exactly what to do. We’re responsible for getting the job done in the time that we have and in whatever way we deem appropriate.

Even then, though, there are different levels of project delivery, and taking real ownership means going beyond just the bare minimum. Taking real ownership means being proactive and taking the initiative, staying on top of all the milestones and deadlines, following up with others to get their input, and looking beyond the obvious of what you’ve been asked to do to really deliver added value. (In fact, you may remember that ownership is another of IBM’s top values.) This is again how you meet, and exceed, expectations.

Consistent goals and priorities

This is a big one! As “keen bean” junior managers, we bombard people with emails, we interrupt them at their desks, and we get huffy when they don’t deliver to our schedules and our specifications. Following up relentlessly shows commitment and drive but what it doesn’t show is emotional intelligence. Your priorities are just that, your priorities! At IBM in particular, the whole organisation was built on a system of checks and balances, which by definition meant that each function had a different set of priorities. Finance of course would have one set of success measures, marketing another, and the consumer research department yet another.

Working effectively with a multi-functional team means being sensitive to the context, understanding the particular perspective of each individual and what their goals are both globally and in specific reference to the topic at hand, and adapting our behaviour accordingly. Step one here is treating the individual like a human being! Build a rapport and seek to understand where they are coming from and you’ll be much more effective working together in the long run.

It is more than performance

There was a “secret” model at IBM that we weren’t supposed to tell junior managers for fear that they would misunderstand it and change their behaviour in an ill-advised way. The model was PIE and told you the “formula” for how promotions and salary increases would be applied. ‘P’ stands for ‘performance’ and this is what you’d expect, how well you do your job. There are two more elements, however, which are ‘I’ – ‘image’ i.e. how you are perceived by your peers and most of all your seniors – and ‘E’ – ‘exposure’ i.e. it’s no good doing wonderful work if no one knows who you are or what you’re doing.

So the trick is definitely not to become a political animal and forget about doing any actual work; but likewise there’s no point in putting your head down and getting on with it like a good girl and expecting someone to notice and reward you accordingly. Instead, you need to be aware of these other two parts of the puzzle, image and exposure, and make sure that while you’re delivering excellent work you’re also thinking about who needs to see that work and what impression you’re giving more generally in the organisation. If nothing else, you never know who will be your next boss!

Accountable for continuous learning and development

At IBM, we changed assignment every two years, giving us an opportunity to gain experience in different aspects of our function (in my case, what we called marketing “design” and “delivery”) as well as different business units. I was a superstar, of course, and I expected the offers to be falling at my feet – but I quickly learned that I needed to go out and look for the roles that I wanted. In doing so, I looked for something that would challenge me and let me learn new things, while exposing me to different people (see #5!) and giving me broader experience that would stand me in good stead for future roles.

I also took ownership of my learning early on, making sure that I signed up to every possible training that I could benefit from in one way or another. Your boss will be busy, and may not be on top of exactly which courses you have and haven’t been on. Personal growth and development is a top value for me so this was particularly important in my case, but really it’s something that is important for everybody in both their personal and their professional lives.

Focus on strengths, not weaknesses

Training and development is great, but while it’s admirable to try to get good at everything this is simply not possible, and both you and the business will be better served if you learn to focus on your areas of strength. Of course, when we first start in a company or a role there will be certain things we need to learn to do – project management, time management, and so on – but beyond that there will always be some freedom to discover what we’re good at and use that to our advantage.

IBM did this really well: in our annual rating sessions we were asked to highlight our three biggest strengths and only one weakness, and even then we didn’t call it a weakness but an “opportunity”. So you’re good at public speaking and delivering training workshops? Maybe you’re a number-crunching guru and a superstar at drawing up possible scenarios? Or what about creative brainstorming, getting the team excited behind a common vision, or mentoring interns? Find opportunities to use your strengths and you will shine.

Power of effective communications

I was amazing at writing at school, in fact I was so good that my English teacher would make copies of my essays and hand them out to the rest of the class. Get me! So it was a bit of a shock when I started my first job at IBM and found that essay writing was not the same thing as business writing. On top of that, an international environment where most people were not native speakers meant that simple and unambiguous communication was crucial. Effective business writing had a specific objective, used clear and concise language, active tense rather than passive; it wasn’t about sounding clever or being poetic.

Learning to write an effective business document – a recommendation, a report, or just an email for that matter – will allow you to get your message across quickly and effectively, to influence people with a more persuasive argument, and to impress people with your convincing business results. The ability to distil complicated matters into a clear and well thought-out message is a useful skill in all areas of life, above and beyond the corporate world.

Solid Habits Form the Base for Future Success

Based on my own strategic exploration over the years, I have studied and synthesised the following thirteen solid habits to help you become a powerful, high-performance person:

Habit #1

First and foremost, adapt and adopt the powerful habits of successful people, and always establish a definite purpose or principal objective in whatever you do.

Having a definite purpose in life and work will give you a sense of direction.

With purpose, you can move forward much more confidently.

Habit #2

Invest in self-directed, life-long learning:

Continually acquire new knowledge, skills and competencies throughout your working lives to meet the ever-changing challenges.

You must embrace the practice of lifelong learning for lifelong employability.

Lester Thurow, the author of Creating Wealth, said that the three most important things needed for the Knowledge Economy are:

“Skills, Skills and Skills”.

You must therefore create your own learning journey for the rest of your life.

You have to keep on learning new things, and set new directions for yourself, all the time in a rapidly changing world.

You can start with drawing up a learning agenda, in tandem with your long-range goals and objectives.

Habit #3

Stay ahead – and stay alert; embrace change and learn to tolerate complexity as well as ambiguity:

Indeed, technology is advancing so rapidly on so many fronts that the main constraint on productivity today is not so much your capacity to come up with new ideas, but your ability to keep abreast of and integrate the latest developments from fields outside your own particular specialty.

As a matter of fact, the overwhelmingly largest determinant of success today for you is the speed with which you can accept, learn, and work with technological change.

Prosperity today belongs to the person that learns new things the fastest.

Habit #4

Always be curious about the world around you, and don’t be afraid to ask some dumb questions!

Walt Disney, whose world-renown animation movies & theme parks – were started by just a little mouse, once gave this advice to budding entrepreneurs:

“We keep moving forward, opening new doors, and doing new things, because we’re curious.

Curiosity keeps leading us down new paths.”

Albert Einstein never stop working till he died, and he said:

“The most important thing in life is to keep asking questions.”

Implicitly or explicitly, creativity always begins with a question.

And in both your business or personal lives, the quality of your creativity is determined by the quality of your questions.

Habit #5

Constantly challenge your own personal assumptions, and continually expand your habitual domain:

I have this inspiring wall poster in my home-office as a constant reminder:

“If you always keep on thinking what you have always thought, you will always keep on doing what you have always done, and you will always keep on getting what you have always gotten.

It’s time to change!” (Anonymous)

Habit #6

It’s OK to be skeptical, but be mindful at all times. Don’t simply reject weird ideas prejudicially.

Explore, play and experiment with them.

Just remember what Albert Einstein once said:

“Great spirits have always encountered violent opposition from mediocre minds.”

Habit #7

Don’t be afraid to get out of your comfort zone, and be prepared to take some risks:

It is natural inclination for all of us to stay in the comfort zone.

Once in a while, just move to the edge and enter the stretch zone. You will be thrilled as well as amply rewarded in the long term.

It takes courage to push yourself to places that you have never been before… to test your limits… to break through barriers.

I always remember Helen Keller’s famous quotation:

“Life is either a daring adventure or nothing.”

Habit #8

Collaborate and network with people; build and enhance your relationships especially with those who are smarter than you and/or who demand more out of you:

No matter what you and I do in the Knowledge economy, we are still in the people business.

Together, knowledge and relationships are the only true sources of sustainable competitive advantage.

Moreover, knowledge itself is all about relationships between people.

Henry J. Kaiser, an American industrialist who is recognised as the father of modern shipbuilding, once said:

“I make progress by having people around me who are smarter than I am and listening to them.

And I assume that everyone is smarter about something than I am.”

Habit #9

Take personal accountability for all your choices, decisions and actions;

Don’ t play the Blame/Justify game!:

Being accountable helps you achieve what matters to you most. Get things done.

What you want to get done, don’t let fear get in your way.

Don’t be a victim. Don’t blame others. Don’t justify.

Don’t be afraid to fail or succeed.

Actions have consequences.

When you try to justify or blame others, you give up your power to change.

Habit #10

Be a generalist; read, read and read widely (covering mainstream as well as fringe stuff!):

Always remember: ‘Specialisation is for insects only.’

Joel Arthur Barker, one of my most favourite authors, said in the Afterword of his book, Future Edge:

“The cheapest, most powerful way to stretch your paradigms and improve your strategic exploration skills is to read.”

Habit #11

Always think about new ideas (including weird ones!); jot them down and work out the Next Steps!

“Thinking is hard work, and that is why very few people engage in it.”

Thanks to Henry Ford for saying that.

Thinking new ideas often will give you a new and broad perspective to look at the ever abundant data around you in order for you to gather valuable information for planning and decision making.

Always remember this, ideas must come first.

Thomas Edison, the famous inventor, once remarked:

“Make it a practice to keep on the lookout for novel and interesting ideas that others have used successfully.

Your idea has to be original only in its adaptation to the problems you are working.”

Robert Kiyosaski, author of ‘If You Want to Be Rich & Happy Don’t Go to School: Ensuring Lifetime Security for Yourself and Your Children’, gave this simple advice to all those who wants to be rich:

“It’s what in your head that determines what is in your hands.

Money is only an idea.

If you want more money, simply change your thinking.

Money never starts an idea. It is the idea that starts the money.”

Habit 12

Don’t just talk only, take immediate – MASSIVE and CONSISTENT – action and exercise self-discipline at all costs!

All the thinking in the world is of no use unless it finds application, unless the ideas are transformed into action.

To take action in a rapidly -changing world, where it is all too easy to cling to the status quo and do nothing, you need the courage to take action – not make decisions.

Knowledge and learning levels are typically measured not by what you have learnt and know, but by your productivity – what you do and what you don’t with what you have learnt and know!

Action creates consequences and feedback.

I recall Robert Ringer, author of the best sellers ‘Look Out for #1’ & ‘Winning by Intimidation’ who said this:

“Nothing happens until something moves,”

which also happens to be the title of one of his great books.

As a matter of fact, the key to success in any field of endeavour is the ability to act and get things done.

I am not sure whether it was Denis Waitley, author of The Psychology of Success, who define ‘self discipline’ as “doing the things you don’t want to do, but when they are done, they bring rewards.”

Habit #13

Persevere in the face of constant change, stress, and difficulty, and be persistent in all your endeavours:

Persevere and persist, and you will find most things that are attainable, possible.

Dale Carnegie once said:

“Don’t be afraid to give your best to what seemingly are small jobs.

Every time you conquer one it makes you that much stronger.

If you do the little jobs well, the big ones will tend to take care of themselves.”

Helen Keller had wisely put it:

“We can do anything we want to do if we stick to it long enough.”

Interestingly, just think about the postage stamp:

Its usefulness lies in the ability to stick to one thing till it gets there!”

Enjoy your reading, exploration and assimilation.

Best wishes and Good Luck on your continuing high performance pursuits!

Creative Examples That Add to Lowes Social Media

Is your business doing very well, but you are still wondering whether you should be making changes for continuous creative examples? Like improving Publix’s social media marketing? We are good customers and advocates of the Publix grocery chain. And since this is a frequent question we receive from clients, we decided to use Publix as a case study on this subject.

First, a word about Publix, for those of you not in the Publix market area. Publix is the largest employee-owned company in America. For 83 years Publix has thrived by delivering top-rated service to its shoppers by turning thousands of its cashiers, baggers, butchers, and bakers into the company’s largest collective shareholders. All staffers who have put in 1,000 work hours and a year of employment receive an additional 8.5% of their total pay in the form of Publix stock.

Let me point out that Publix is not a client of ours. We are simply taking a look at their online social media marketing and using it to recommend ideas for continuous improvement. It is such a pertinent topic to many businesses, isn’t it? I will do this task by simply studying their online presence, with no discussion with them.

If you examine their current state of social media marketing and compare it to their competitors, you will probably conclude like we did, that they are doing a good job. But the point is about how to achieve continuous improvement, which is very critical in this type of ever-changing marketing. So let’s examine some ideas for Publix to consider:

Creative ideas

There are several ideas on the top of our creative ideas list. The first one we suggest is for Publix to go local with their social media marketing. Not every store mind you, but certainly several stores from a local area going together on the effort. In this way, they can do a much better job of personalizing customer engagement.

The second idea for consideration is to pick an issue to stand for. For example, we have all read about the extremely long life of plastic bags in the environment and the negative effect they have. By announcing they will use paper bags and eliminate the use of plastic bags, they will draw a lot of positive attention to the brand. Cost more for them? Certainly, but there is a chance they can create a local or maybe even a national movement.

Educating customers

Publix is doing a very good job in this area already. But they can do more with special topics such as pointing out healthy food alternatives, diet alternatives, and discussing gluten-free products, just to name three examples.

Customer engagement

Customer engagement is an area where most businesses could always use fresh ideas. One suggestion we have used with other clients is to have employees doing other jobs give an hour or two a day to participate in social media. Let customers know who they are and that way customers can engage with people they recognize from the store. Remember the recommendation to go local with their effort? Here is a great place for it to come in very handy.

Lots of experimentation

Most businesses take the conservative route of experimenting with new ideas. Not a good idea if you are looking to get ahead with customers.

The best innovative companies know that to do new things well, they must be good at trying new ideas in many areas as experiments. These experiments, they realize, will not all work as planned, and a high percentage will fail.

They know and accept this without worry. But they know that they learn a great deal from failures and small successes. And this often leads to great successes down the line.

Continuous discrimination

A business can never be done by finding ways to discriminate themselves against its customers. This is an area that absolutely must be done well.

A great way to find discriminating ideas, both big and small, is to pay attention to what customers are telling you. And remember, not all customer insights come from verbal inputs. Get all employees involved in closely observing what customers are doing. What can you learn about improving your operations from these observations?

Customer service and experience

One of the most rapidly growing areas of marketing these days is coming from customer service and strong customer experience. By going the extra mile in these two areas, customers take notice. The more little things you can do, the stronger the customer advocacy becomes.

New channels

Publix has a very well-designed website and participates on Facebook, YouTube, and Twitter social media platforms. Well represented on these most important channels. Our recommendation is they add Pinterest to their list of social media sites. This is a very fast-growing social media channel that attracts shoppers looking for things such as recipes and recommendations on food choices and health.

Many of your competitors have a strong presence there already. Instagram is another channel worthy of consideration and both are excellent at customer engagement.

Takeaways

There can never be enough focus on continuous improvement in social media marketing, independent of how well the business is doing. If you are looking to take your success to a new level, this continuous improvement is required. This is an excellent time to make a statement with social media marketing. Changing before you have to is always a good idea.1

Would you like to participate in a free evaluation of your business marketing where our output is published in our blog like this Publix article? If you are interested, please send us an email to Mike@digitalsparkmarketing.com.

FitTech Development Features: Creating a Cutting-Edge Fitness App for a Healthier Lifestyle

If you have not incorporated a FitTech development fitness app in your personal training business to make a difference in your clients’ lives, then you should start now.

Smartphones, mobile fitness apps, wearable technology, and fitness websites can revolutionize the work of personal trainers. It can help provide more accurate data on their achievements, free up more one-on-one time with clients, and give more powerful tools to manage fitness businesses better.

This is why FitTech has become an integral part of the training business. Since mobile fitness apps can help trainers motivate their clients to increase their daily physical activity, many trainers are creating exceptional mobile apps to assist their clients in living healthier lives.

Continue reading to study how to create a fitness app for a healthier lifestyle (check Topflight Apps experience).

How to Incorporate Fitness App Development for A Healthier Lifestyle

1. Consider Your Ideal Audience

If you want your fitness app to be unique, you must understand your target audience. Think about what would make your users’ lives easier and the problems your workout app could solve. They could be workout plan apps, activity tracking apps, or nutrition software.

Once your users realize that you understand them, what they like, their behaviors, and what they need, you will find loyal users who will stick to your app for a long time.

2. Use a Customer-Centric Design

You must develop a customer-centric design to create your own workout app that will pull traffic and be popular among trainers. If the user interface is unsatisfactory, people will have difficulty using your fitness app.

The UI/UX design is the first thing people notice immediately they open your app, and if you can’t tie them down with your design, it will be challenging to have traffic on your app.

3. Test Your App Across Various Platforms

Releasing a fitness app without it going through the testing process is a recipe for disaster. Users will not use an app that runs poorly, is unreliable, and has many errors. So, you should ensure that your product is tested under various devices, display sizes, operating systems, and networks if you want it to be successful.

You must also check that the notifications are delivered correctly and that it works on low battery life before you release them to your users.

4. Work With a Budget

Before you start your fitness app development, list all the features you see in your future app and discuss these with your development team. This will give them an accurate understanding of what you want and how much you must budget. No matter how big your money fund is, it will ultimately determine the features of your mobile fitness apps.

5. Avoid Having Too Much Content on Your Mobile App

In a bid to have enough features to satisfy your users, you might be tempted to add too much content to your fitness app. This can be overwhelming and frustrating for your users. When you create a personal trainer fitness app, the load speed significantly determines the app’s success.

Too much content on your app can affect the load speed, frustrating your users. You should separate your users’ needs from their wants and prioritize accordingly.

6. Avoid Complicated Navigation

Modern mobile users prefer simplicity and convenience. If your fitness app is too complex to navigate, people will not use it. Apps are meant to make life easier and not more challenging. As much as creating a unique design for your app is essential, ensure it doesn’t make the navigation complex. Maintaining a balance between your app’s looks is a necessary point of emphasis.

7. Prioritize App Promotion

Developing a personal trainer fitness app is easy. However, the trickiest part is for people to use and accept the app. With so many fitness apps in the market, spreading the word and getting your app in front of your audience is crucial. And you can do this through marketing and promotion. You can get featured on the app store or contact people to get the conversation going.

8. Ensure Your App Is Fully HIPAA-Complaint

To create a gym app that will pull traffic, you must ensure it is fully HIPAA-Compliant. Most apps designed for tracking weight, diets, exercise, or checking medical info do not have to be HIPAA-Compliant. However, if these services share patient information with health professionals, the company must ensure those apps meet HIPAA regulations.

Being HIPAA-approved shows that a fitness app is armed with all the necessary security, which can make users feel confident about their data.

Conclusion

Health and fitness app development may seem arduous, but it is easy-peasy with the proper knowledge and resources. Ensure your app is on-trend with the latest technology and user-friendly, and see it succeed.

You can help others reach their fitness goals with a top-quality fitness app. So why not give it a shot and create your fitness app? Who knows, you might be the next big name! Remember, fitness app development is important.