The purpose of high-quality content marketing strategies is to spark the readers’ emotions, get them to think about what you wrote or published, and ultimately to take a certain action inspired by the content. While the objective of it is very clear, the creation of such content and putting it to use demand strategy and dedication.
A carefully designed content marketing strategy which motivates the customers to act can improve revenue and boost both traffic and authority. Content creators, business owners, and marketers are aware of this fact and that is why there are a million pieces of content marketing advice on the web which makes it difficult to choose which path you should follow.
For that purpose, we have collected the most praised content marketing strategies which will earn you customer engagement.
Take Advantage of User-Generated Content
This strategy results in high-engagement because it seems genuine and is based on real experiences.
When your previous customers are publishing posts, reviews, or even articles about you or your business, it reflects how others respond to you.
Encourage your customers to share their thoughts about your product or service through social media or direct review. In that way, they will also invite others to ask about your business and give what you offer a try.
It will also enable you to learn more about how they respond to your products or services and maybe make some changes if necessary.
Here is a case study of Red Bull’s content marketing to illustrate:
How Red Bull Turned Their Content Marketing Into a Media Company
Publish Social Media Content
No matter if your primary interest lies in your blog or your business website, breathe new engagement into your content by publishing on social media platforms.
As you are already aware of, social media creates the most buzz and allows you to easily engage with your customers.
Unlike more professional platforms such as websites where you publish important information, social media serves for establishing a closer connection with the users.
It allows you to post fun and intriguing content which will shed a different light on who you are and make you more approachable. According to SproutSocial, Instagram photos generate 36% more engagement than videos.
You should also monitor which social media is trending and get the most use out of it. For example, Snapchat has seen a high increase in use.
Also, try to use polls since they are very popular on social media platforms such as Facebook, Twitter, and Instagram and directly invite users to engage. Using polls works well in capturing their attention, and they’re very effective conversation starters.
Be Unique
No matter which type of content you publish and on which platform, if you want to attract readers’ attention you need to offer something original and valuable.
In the sea of content publications, people are thirsty for something authentic. Recycling a topic which has been mentioned a million times before won’t spark the interest in anyone.
That is why you need to give your customers something new and exciting which will leave them stunned so they won’t have any other choice but to react.
Inexpensive Digital Marketing Strategies to Promote Local Business
If you need some help with creating such content, there are always some online services you can resort to such as:
RewardedEssays – As with any kind of writing, editing can be the most important and difficult part. Since it is the final step before publishing when you perfect everything that is written you can always include an expert to help you out with that and this service will provide you with one.
Grammarly – You probably already know that you should never publish anything before proofreading and Grammarly will provide you with just that. This app will point out all your mistakes and error which you have overlooked.
HotEssayService – No matter if you need help with writing, editing, or proofreading, this company can give you all of that.
GrabMyEssay – If you need some assistance in creating unique content, you can find a professional writer on this website to partner up with and create exactly what you want. Unless you are a truly talented professional writer, an extra hand can always come in handy.
Keep up with Trending Topics
People just can’t resist to comment on a hot topic and share their opinion on an intriguing situation. Even though you should always aim for originality, there is nothing wrong in getting some from the current trending news.
What you should do is to take a topic that everyone is talking about and put your own twist to it.
People tend to keep up and comment more on the news in their region, especially if they feel a personal or emotional connection to the topic. Find out where is the buzz in your area and make the most of it. For example, let’s say that you are a blog writer and everyone is commenting on the price increase in local stores. Include a story such as “How to Save Money Despite Price Increase” instead of a more general topic “How to Save Money” in your blog.
When it comes to social media, take advantage of trending and popular hashtags on Instagram and Twitter to ensure your content is seen by the relevant audience.
You can even get some help from writing services such as SupremeDissertations and never forget to proofread your posts with apps such as HemingwayApp before you go public with them.
Monitor the Engagement and Respond Quickly
It’s not enough just to provoke the engagement, but you need to show that you truly care about your customers and their opinion by keeping track of the comments and likes and responding to them.
If you want to nurture brand loyalty, you need to show interest in your customers.
Whether it is a good or bad review or a simple comment, you should always respond quickly and express respect you have for the customers.
After they realize that you are open to discussion and that you have a friendly attitude that will motivate new customers to share their experience as well.
Want to know the bottom line?
We can’t argue that brands that practice good customer engagement strategies witness more growth and customer loyalty than those who don’t.
If you want to see for yourself whether the claims are true, start with practicing these tips and see what happens.
