Google’s Personalized Search Engine: Trends for the Future
Right now, Google has its personalized search feature in the search engine. It is more like a bot, which informs Google’s search engine the kind of service you are looking for. Here are some of Google’s personalized search engine upcoming trends.
Different keywords have their set of various results. In case, you are eyeing for one form of the result; it might be tedious to go through all irrelevant search results to come up with your selected lot.
An example would prove the point well. If you are planning to purchase a cheap dress and type “dress” in the search bar, you will come across multiple results. Now, you will come across some irrelevant information about dress as types, its history and more, which is not what you want.
That’s the funny thing about the future. It’s never as fantastic as we hope nor as horrible as we fear. The one thing that’s for sure is that times will change and we will have to adapt. While there is no way of knowing exactly how that change will play out, we can identify trends, make common sense judgments about where they lead, and prepare for them.
During that time, a personalized search will check your search history and tries figuring out the kind of “dress” you are looking for.
Significant change is on its way
This change in Google’s personalized search engine will be a big development. Always remember that Google houses 90% of web searchers. Therefore, it is mandatory for SEO to understand ways to adapt to such changes and developments.
Now, do you want to know the SEO predictions in this current feature of Google? Well, let’s find out the details.
Issues with personalized search.
A personalized form of SEO service
Nowadays, people want to be the center of everything. Web 2.0 has already delivered the same. The internet is becoming quite user-centric than site centered these days. Here, SEO needs to play a pivotal role by providing an optimum output that the clients are looking for.
Well, for that, SEO has to adapt to the personalized search of course. So now, search engine optimization will focus more on people, their chain of searches and give them more links about what they are looking for.
SEO will turn into a platform of giving people what exactly they are looking for. That makes your site quite visible to deliver the said product or service. Trying to be more personalized means SEO will not get way too personal.
The proper partnership is mandatory
If you are planning to make your site personal, you have to make way for social media. It is one of the powerful tools in SEO as it helps in connecting user’s personality with the website.
The key is to communicate. Avoid just marketing your items. You need to partner up with some of the special social networking sites to get desired results.
But before that, you need to partner with a lot of different websites as relevant to yours.
Well, you don’t have to establish a partnership with your competitors. However, in some cases, it can be a clever task to beat some bigger marketing giants in the market.
Trying to be personal? For that, focus more on “person”
You need to have a well-trained professional for every site you are doing SEO for. You need someone to represent the site for you. It will be more like a mascot. But the main question is why?
Right now, Google is currently moving towards a major personal community. Companies will fail to reach out to the personal community as companies can never be personal. They are companies and not a person.
So, hiring someone to represent your firm will make it rather easier to indulge in some of the major social media sites.
These guys are well-trained to communicate, promote, and make profiles and even praise. For web searchers, it is better to know more about the website or firm.
It is rather a great investment in the long run that will increase the site’s visibility to a great extent.
Real-time search of Google to affect SEO
Google has already made plans of making search engine capable of tracking some of the real-time information. Nowadays, within a month’s notice, you can see the search results getting updated, from Twitter, Facebook or even Myspace accounts.
This is primarily stated as phenomenal development for the SEO giants and will affect SEO in quite some ways over the upcoming years.
SEO shifting towards social media
If Facebook and Twitter updates will be read by the real-time web spiders, then it is time to start organizing your status and tweets. Social media sites will have far better content than any other platform.
Additionally, they will have a great user control on their end. If not, the services might get way too uncomfortable for users, as things might get way too spammy.
SEO analysts will not focus more on Google’s algorithm like before
Why invest time and create backlinks when you can appear on the first page by just going through some real-time search results? All you need to use is a tweet-later account, and people will start pouring in to view your content.
Those days were history when you had to worry a lot for page ranking. It is just going to be a basic matter of keywords with a tweet frequency basis.
Google may end up using Meta tags
Whenever real-time searches start appearing on the first page, Google may think of going through meta tag reading. There are high chances of them using it on the real-time results as depicted.
Even the use of social bookmarking sites will be a major growing frequency these days. Well, these are all guesses made, and points are subject to change.
Whenever you want your website to be shown on real-time search engine results, you want to be in that position for long.
What better way to replace your site on real-time results other than placing it on various social bookmarking sites, from one time to another.
Changes are inevitable
Google and SEO are flexible, and the changes are solely based on the user’s usability rate. For some details on that, getting experts from tayloright.com might be a clever task.
However, all these instances are simple guesses and subject to change. It will vary based on the new Google’s search engine changes, hitting the market shortly.
So, staying prepared beforehand seems to be a clever task to consider right now.
Maria Jones is an SEO professional and content developer based in Detroit. She has helped a lot of companies get their websites off to a good start and blogs about good writing practices and services like Tayloright agency.
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