There is something about people and playing games that just makes sense. It almost feels like we are learning the most when we are engaged in some sort of game. This makes sense since most of the fundamental things that we have learned come from the early childhood days during play. Most people can agree that they would rather be willing to play than learn, and they would not be wrong because it is the exploration component of play that leads to most learning. What if we could apply this context to learning skills that are highly demanded to create business success? Luckily, this is where game based learning comes into play, with the popular model of gamification. It is literally possible to gamify almost anything nowadays, this includes business skills as well.
Here is an overview of the impact of game-based learning on business success.
Improved management and soft skills
More and more workers are losing the sense of what it truly means to be a part of a team. This is mostly because of remote work, which emerged as a result of the global pandemic. The social aspect of work is widely overlooked as it doesn’t initially seem like it contributes to the generation of profit.
However, any good business owner would recognize the true value that a strong unified team with a great social bond can bring. This includes many benefits such as better work culture, an inviting environment for new candidates, easier onboarding, improved productivity, and overall more efficient and satisfactory work with better employee retention.
Luckily, there is a way to achieve all of this. What better way to get people to effectively collaborate in a workplace than by letting them be a part of an interactive learning process that comes from game-based learning.
Minimized risks
In a hectic business environment time is money. And developing soft skills and management skills definitely costs a lot of time and money. Most businesses would skip out on improving the worker’s skills in the workplace simply because it seems like a rather abstract notion that if implemented wrong can cause serious disruptions in cash flow and overall efficiency. However, these skills can only bring good things in the long run by ensuring that all employees are both self-reliant and great team players. That is why it is absolutely mandatory to minimize the risks associated with employee training.
This is where engaging business management short courses really shine. In this virtual environment, it is possible to let the workers face many simulated but still difficult challenges, which will help them identify their weak points and ways to help strengthen them. There is zero opportunity and hazard cost in this way, and the employees will be satisfied by learning new skills and being able to contribute more to the work in the future.
Reduced stress
A workplace brings with it many challenges and ever-changing variables that more often than not leave the employees feeling stressed out, anxious, and burnt out. It is important to minimize all of the work-related stress and not become complacent with such a terrible work dynamic in order to make the employees productive and satisfied in the long run. One of the best ways to relieve stress is definitely creating an engaging game-like environment, where workers will not simply forget about their worries but transform them into a powerful productive activity.
More productivity
Even the increased amount of specialized training that employees get doesn’t really mean much compared to the quality of that training. Game-based learning is unique in the way that they not only provide immediate stress relief and satisfaction but also contributes to long-term improvements in the way people think.
Essentially, they offer you a new way of looking at things. So that next big problem in the office may not be such a big deal if the team working on it has an entirely innovative and fun way to approach it.
Better work culture
Implementing games in a workplace doesn’t only offer a handful of benefits related to better productivity and collaboration but also changes the entire office culture and work philosophy. It is a new way to develop a model of working which will bring something completely new to the table and hopefully extend to all of the departments in a company.
Better work culture doesn’t only positively affect the company from within, but it also places it much more favorably on the job market, with the potential to attract extraordinary new job candidates.
Games definitely have a strong role to play in completely revamping the way people build businesses. From what used to be a silly idea to a scientifically proven methodology, game-based learning is here to stay and offers many amazing benefits such as optimal risk-free environments for developing new skills, improved management and soft skills, reduced work-related stress, significant increases in productivity and innovative ways of thinking and a completely revolutionized work culture.
Digital marketing is a funny game – you sometimes win, you sometimes lose, but either way, the effort is present. When you work a campaign, you must not only do a lot of research, manage processes and employees, but you must also consistently track, measure, and optimize every decision and implementation. Successskills are key.
These are success skills.
Digital marketing is hard. You can’t expect to win unless you
put up the effort. And the way I look at effort, it has nothing to do with
certifications.
Knowledge, skills, experience. Those are the main components
of a successful digital marketer in 2019. If you’re a marketer, looking to
reach the top, I’d highly suggest you focus on your personal growth. Every time
you grow, your reach and campaigns grow.
In today’s post, we’ll explore the 10 most important skills
that every digital marketer needs to cultivate in 2019. These, in my opinion,
represent the primary factors of success or failure for most of today’s
entrepreneurs and marketers.
Communication Skills
Communication is everything – the way you communicate your brand’s message is essential. Diplomacy is important, listening qualities are
critical, and building rapport with other people is essential.
A digital marketer must constantly communicate through content – advertisements, blog posts, media releases, social media content –
these are just some of the situations when communication is critical.
Self-Awareness
Self-awareness is very much related to the understanding of
one’s qualities and disadvantages. It’s the ability to objectively assess your
performance, to make objective decisions, and to assume responsibility for your
actions.
Self-awareness also helps at understanding the marketplace,
your competitors, your relationship with the audience, and much more. It’s just
like… you can’t effectively promote a professional
writer service unless you know content writing yourself.
Ten minutes spent in planning will save you 60 minutes in
action. You can bet on that whenever you start crafting a new marketing
campaign.
A digital marketer’s ability to foresee outcomes and
recognize incoming patterns is such an important skill because it contributes
to the marketer’s every day. When something is planned, the operation will go
smoothly. If it isn’t, chaos may arise.
Proactivity and Creativity
Proactivity and creativity go perfect together. Every
marketer needs to figure out new angles and come up with new solutions. When
proactivity is missing, the progress will usually be slow. Creativity is not
enough if the will of the person doesn’t help him get to the action.
Paperwritingpro.com suggests that to be proactive means to assume full responsibility for both the short-term and long-term future. Solve the problems that arise, don’t ignore
them!
Persistence / Consistency
A persistent marketer will usually end up a successful
marketer. Of course, the effectiveness of the marketing campaigns and their
executions are more important, but without consistency and persistence,
everything becomes “vulnerable”. Every failure is feedback – use it to do
better next time.
Success Skills … Willpower and Self-Discipline
When I was working for AustralianWritings, I was
one of the worst writers in the team. Soon enough I have realized that most of
my colleagues were very self-disciplined and had very strong willpower.
Watch for critical skills for success.
That made me think. What if I systematically improve these
two qualities? What will be my level then? This very act of change has changed
my life forever.
Empathy and Compassion
Empathy and compassion are especially needed when trying to get
into your customer’s shoes and gather important data. You may very well know
that every marketing campaign must be treated differently. It should be served
to a specific audience who finds the content and offers truly relevant.
For that, you need empathy and compassion traits. Social skills too, but these two will help you find what your specific audience genuinely desires and needs. You can even practice your empathy skills with your colleagues, family, and friends. Just pay attention to their point of view and try to be them for a second.
Most college students lack problem-solving skills. Ten years
ago, I was working as an academic ghostwriter for Essaymama.com. That experience has taught me how much school prevents problem-solving skills growth. Unfortunately, most
students (including those who prepare for a career in marketing) are getting
used to memorize information rather than understand it.
Therefore, their ability to discover immediate solutions to
the problems that arise is diminished. A great digital marketer must be able to
figure out whyGoogle has penalized his rankings, why users have suddenly
stopped reacting to his content, and why the marketplace is moving in the direction is moving.
Marketing and Psychology Skills
Marketing skills can be learned mainly through practice, but
with the aid of books and other relevant resources. Success leaves clues, so
one should never attempt to reinvent the wheel. A more effective strategy is to study the great marketing that’s being performed by those who do it right.
Psychology skills will help you improve the interactions with your customers,
and they’ll help you acknowledge their needs better. When you can get into a
person’s head, you can move him towards the end purpose of the interaction
(email submit, buy a product, contact, etc.)
Life Balance
Digital marketing can get overwhelming, especially if it’s
done in excess. Work-life
balance is the main factor of success in everything. You need to be
able to balance your personal and professional life and give yourself enough
reasons to keep improving.
If you overwhelm yourself with digital marketing projects,
chase money, or fame, you may easily crash.
Settle everything, improve your nutrition, exercise more,
spend more quality time with your family, and give yourself all the good
conditions to create wealth both in the personal and the professional sector.
The bottom line
Taking your digital marketing strategies to the next level is
a matter of knowledge, skills, and experience. Skills are the main fuel of your
digital success, so you’d better start building habits and systems that allow
you to develop these skills. Most importantly, be aware of their importance and
try to use them consciously as much as possible.
Digital Spark Marketing’s Firestorm Blog
Bio:
Kurt Walker lives Manchester, working as a full-time content developer and editor at Ninaessays.com and assignmentholic.co.uk for over 4 years. He’s also a passionate assignment helper, digital marketer at Rushmyessay, and journalist that covers topics such as health, psychology, digital marketing, ethics, and nonprofits.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
More reading on customer engagement from our library:
Whole Foods Customer Engagement Using Social Media
Digital marketing is a funny game – you sometimes win, you sometimes lose, but either way, the effort is present. When you work a campaign, you must not only do a lot of research, manage processes and employees, but you must also consistently track, measure, and optimize successful skills every decision depends upon.
Look for successful skills.
Digital marketing is hard. You can’t expect to win unless you
put up the effort. And the way I look at effort, it has nothing to do with
certifications.
Knowledge, skills, experience. Those are the main components
of a successful digital marketer in 2019. If you’re a marketer, looking to
reach the top, I’d highly suggest you focus on your personal growth. Every time
you grow, your reach and campaigns grow.
In today’s post, we’ll explore the 10 most important skills
that every digital marketer needs to cultivate in 2019. These, in my opinion,
represent the primary factors of success or failure for most of today’s
entrepreneurs and marketers.
Successful skills … communications
Communication is everything – the way you communicate your brand’s message is essential. Diplomacy is important, listening qualities are
critical, and building rapport with other people is essential.
A digital marketer must constantly communicate through content – advertisements, blog posts, media releases, social media content –
these are just some of the situations when communication is critical.
Self-Awareness
Self-awareness is very much related to the understanding of
one’s qualities and disadvantages. It’s the ability to objectively assess your
performance, to make objective decisions, and to assume responsibility for your
actions.
Self-awareness also helps at understanding the marketplace,
your competitors, your relationship with the audience, and much more. It’s just
like… you can’t effectively promote a professional
writer service unless you know content writing yourself.
These are critical skills for success.
Successful skills … planning
Ten minutes spent in planning will save you 60 minutes in
action. You can bet on that whenever you start crafting a new marketing
campaign.
A digital marketer’s ability to foresee outcomes and
recognize incoming patterns is such an important skill because it contributes
to the marketer’s every day. When something is planned, the operation will go
smoothly. If it isn’t, chaos may arise.
Successful skills … proactivity and creativity
Proactivity and creativity go perfect together. Every
marketer needs to figure out new angles and come up with new solutions. When
proactivity is missing, the progress will usually be slow. Creativity is not
enough if the will of the person doesn’t help him get to the action.
Paperwritingpro.com suggests that to be proactive means to assume full responsibility for both the short-term and long-term future. Solve the problems that arise, don’t ignore them!
Persistence / Consistency
A persistent marketer will usually end up a successful
marketer. Of course, the effectiveness of the marketing campaigns and their
executions are more important, but without consistency and persistence,
everything becomes “vulnerable”. Every failure is feedback – use it to do
better next time.
Successful skills … willpower and self-discipline
When I was working for AustralianWritings, I was
one of the worst writers in the team. Soon enough I have realized that most of
my colleagues were very self-disciplined and had very strong willpower.
That made me think. What if I systematically improve these
two qualities? What will be my level then? This very act of change has changed
my life forever.
Empathy and Compassion
Empathy and compassion are especially needed when trying to
get into your customer’s shoes and gather important data. You may very well
know that every marketing campaign must be treated differently. It should be
served to a specific audience who finds the content and offers truly relevant.
For that, you need empathy and compassion traits. Social
skills too, but these two will help you find what your specific audience
genuinely desires and needs. You can even practice your empathy skills with
your colleagues, family, and friends. Just pay attention to their point of view
and try to be them for a second.
Problem-Solving Skills
Most college students lack problem-solving skills. Ten years ago, I was working as an academic ghostwriter for Essaymama.com. That experience has taught me how much school prevents problem-solving skills growth.
Unfortunately, most students (including those who prepare for a career in marketing) are getting used to memorize information rather than understand it.
Therefore, their ability to discover immediate solutions to
the problems that arise is diminished. A great digital marketer must be able to
figure out whyGoogle has penalized his rankings, why users have suddenly
stopped reacting to his content, and why the marketplace is moving in the direction is moving.
Do you have interpersonal skills?
Marketing and Psychology Skills
Marketing skills can be learned mainly through practice, but
with the aid of books and other relevant resources. Success leaves clues, so
one should never attempt to reinvent the wheel. A more effective strategy is to study the great marketing that’s being performed by those who do it right.
Psychology skills will help you improve the interactions with your customers,
and they’ll help you acknowledge their needs better. When you can get into a
person’s head, you can move him towards the end purpose of the interaction
(email submit, buy a product, contact, etc.)
Life Balance
Digital marketing can get overwhelming, especially if it’s
done in excess. Work-life
balance is the main factor of success in everything. You need to be
able to balance your personal and professional life and give yourself enough
reasons to keep improving.
If you overwhelm yourself with digital marketing projects,
chase money, or fame, you may easily crash.
Settle everything, improve your nutrition, exercise more,
spend more quality time with your family, and give yourself all the good
conditions to create wealth both in the personal and the professional sector.
The bottom line
Taking your digital marketing strategies to the next level is
a matter of knowledge, skills, and experience. Skills are the main fuel of your
digital success, so you’d better start building habits and systems that allow
you to develop these skills. Most importantly, be aware of their importance and
try to use them consciously as much as possible.
Digital Spark Marketing’s Firestorm Blog
Kurt Walker lives Manchester, working as a full-time content developer and editor at Ninaessays.com and assignmentholic.co.uk for over 4 years. He’s also a passionate assignment helper, digital marketer at Rushmyessay, and journalist that covers topics such as health, psychology, digital marketing, ethics, and nonprofits.
