There are certainly many new start-ups looking to take advantage of change driven by the internet, yes? And many looking to win the online branding battle also. And if your business is looking to question of Chicago is winning the online branding, where should you turn?
The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.
Peter Drucker
It was over eleven years ago when Mark Zuckerberg and his college roommates were checking out the cute girls on campus with a “hot or not” approach on a program called “Facemash.”
Today, millions of people like me can be watching their distant grandchildren, nieces and nephew come of age online through pictures and videos posted on the internet, thus dubbing them cute or adorable. Sometimes it is difficult to remember what life was like before the world wide web gave birth to the many different social media networking sites.
When it came to launching a new social scene online, buddies Kevin Systrom and Mike Krieger knocked one out of the ballpark when they created a photo-sharing app called Instagram. Just after midnight on October 6, 2010, Kevin put their creation in Apple’s online app store.
Their picturesque creation exploded on the internet with over 10,000 downloads in the first few hours, having the duo scrambling to keep up with that massive internet traffic. Less than two years later, Facebook acquired Instagram for a cool $1 billion in cash and stock.
Given the hundreds of social media options available, which is better for branding your business online? Although Facebook still has the most global users, what about other sites like Twitter? Is Google+ better than LinkedIn for connecting with other businesses?
Related post: Building Key Requirements for a Strong Brand Identity
A significant portion of a company’s value is intangible, so a strong brand is a significant competitive advantage. As Philip Kotler wrote:
The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then the price is everything, and the low-cost producer is the only winner.
Brands, marketing, and communication have long been highly related. From TV ads and press releases to events and endorsements, the way consumers view a brand will influence their decision making, so crafting and reinforcing a brand image has long been a top priority for marketers.
Who is winning the branding battle online? Let’s take a look:
Best of brand battle rounds … brilliant branding
With over 300 billion users globally, Instagram is beating out rival Twitter in some surprising ways. Recently, Socialbakers compared 25 of the top brands on social media and found that the photo-sharing platform has engagement rates 50x higher than that of Twitter users. The average interaction rate of these brands is 38x higher on Instagram compared to that of Tweeters.
Instagram is giving businesses a real opportunity for visual storytelling and branding within this tight-knit community of photo-sharers. These photogenic users are embracing their favorite brands on board this popular site.
