No business attribute is more important today as that of adaptability, as many, many businesses are on the brink of irrelevance – unless they change as fast as change itself. You need to have and try many creative business ideas as often as possible. They are essential for building winning solutions.
Your strategies do run out of steam, get old and become ineffective … you need to keep refreshing them based on your anticipation of the next change.
What is the best way to get new ideas or to learn something new to apply to your business?
For us, one way is to be ‘in the field’ observing and learning what other, different businesses are doing new and exciting. We do look at our competitors for sure, but for the real good ideas we’ve found that looking at businesses outside the industry provides the best way to think creatively ‘outside the box’.
Another good way is to do a lot of reading on what others think and excellent new books are usually at the top of the priority list. We try and read books and magazines that cover different topics in different fields … looking for transference of ideas.
All these have one thing at their core … they help to question some tenet of conventional wisdom. The hardest thing we find is to get the old ways of our mind. Only then can we discover the best new ideas.