What Is the Starlink System All About?

What is the Starlink System? Technically speaking, it’s a satellite internet system. If you live in a city or a big suburb, you probably enjoy fast internet speeds, maybe at 1Gbps or beyond. But imagine enduring internet speeds at 20Mbps, or even as low as 0.8Mbps, every day.

Unfortunately, people across the US and the globe, are stuck in this very situation. Installing fiber in a city, and bringing Gigabit broadband to millions of customers is potentially lucrative, but not so much in a rural area home to only a few hundred people.

Enter Starlink. The satellite internet system from SpaceX is capable of delivering 150Mbps internet speeds to theoretically any place on the planet. All the customer needs is a clear view of the sky. In fall 2020, the system began serving its first users, many of whom were based in remote or rural regions of America—and the response was enthusiastic to say the least.

I live in Melbourne Florida and have been watching Starlink launches for the last few years from about 35 miles. They have been amazing! I worked at Loral when they plunked their first launch of their equivalent system in the ocean and never recovered about 20 years ago. Let me tell you a synopsis of this system … 

Satellite internet technology has been around for decades. It involves beaming internet data, not through cables, but via radio signals through the vacuum of space. Ground stations on the planet broadcast the signals to satellites in orbit, which can then relay the data back to users on Earth.

One of the main existing providers has been HughesNet, which relies on satellites 22,000 miles above the planet. SpaceX’s system improves on the technology in two notable ways: The company wants to use low-Earth orbiting satellites that circle the planet at only around 300 miles above the surface. The shortened distance drastically improves the internet speeds while also reducing latency. Second, SpaceX wants to launch as many as 40,000 satellites in the coming years to power the system, ensuring global coverage without service dropouts.  

SpaceX has quietly said that some users are experiencing congestion issues. In certain cases, the congestion is so bad users report seeing download speeds under 10Mbps and higher latencies. The company is promising to alleviate the congestion problems by launching more Starlink satellites in orbit. But some users are skeptical SpaceX can pull this off, given Starlink’s growing popularity in the US and around the globe.

One great, non-official resource is the Reddit community for Starlink. Here, you can find actual users of Starlink, who often post about their experiences with the service, and answer questions. It also contains its own community-driven FAQ about Starlink, which is chock full of details

This system is ideally suited for rural and geographically isolated areas where internet connectivity is unreliable or nonexistent.

SpaceX initiative to create a global broadband network, Starlink uses a constellation of low Earth orbit (LEO) satellites to provide high-speed internet services. SpaceX, more formally known as Space Exploration Technologies Corp., is a privately held rocket and spacecraft company that Elon Musk founded in 2002.

Instead of using cable technology, such as fiber optics to transmit internet data, a satellite system uses radio signals through the vacuum of space. Ground stations broadcast signals to satellites in orbits, which in turn relay the data back to the Starlink users on Earth. Each satellite in the Starlink constellation weighs 573 pounds and has a flat body. One SpaceX Falcon 9 rocket can fit up to 60 satellites.

The goal of Starlink is to create a low latency network in space that facilitates edge computing on Earth. The challenge of creating a global network in outer space isn’t a small one, especially because low latency is an important demand. SpaceX has proposed a constellation of almost 42,000 tablet-size satellites circling the globe in low orbit to meet this demand. The CubeSats — miniature satellites commonly used in LEO — create tight network coverage, and their low Earth orbit produces low latency.

However, Starlink isn’t the only contender in the space race and has a few competitors, including OneWeb, HughesNet, Viasat and Amazon. HughesNet has been providing signal coverage from 22,000 miles above the Earth since 1996, but Starlink follows a slightly different approach and presents the following improvements:

  • Instead of using a couple of large satellites, Starlink uses thousands of small satellites.
  • Starlink uses LEO satellites that circle the planet at only 300 miles above surface level. This shortened geostationary orbit improves internet speeds and reduces latency levels.
  • The newest Starlink satellites have laser communication elements to transmit signals between satellites, reducing dependency on multiple ground stations.
  • SpaceX aims to launch as many as 40,000 satellites in the near future, ensuring global and remote satellite coverage with reduced service outages.
  • Starlink has the advantage of being part of SpaceX, which in addition to launching Starlink satellites, also conducts regular partner launches. Other satellite internet providers may not be able to schedule regular satellite launches due to the high-cost factors involved.

Starlink offers unlimited high-speed data through an array of small satellites that deliver up to 150 Megabits per second (Mbps) of internet speed. SpaceX plans to double this rate in the coming months.

According to a Speedtest by Ookla, Starlink recorded its fastest median download speed in the first quarter of 2022 at 160 Mbps in Lithuania. Starlink also clocked in at 91 Mbps in the U.S., 97 Mbps in Canada and 124 Mbps in Australia. Starlink in Mexico was the fastest satellite internet in North America, with a median download speed of 105.91 Mbps. The Speedtest further revealed that upload speeds have seen a downward curve of at least 33% in the U.S. — from 16.29 Mbps in the first quarter of 2021 to 9.33 Mbps in the second quarter of 2022.

According to Starlink’s website, it offers high speeds and latency as low as 20 milliseconds in most locations.

Starlink offers the following three internet packages:

  • Starlink Internet. This package is geared toward residential use and costs $110 per month plus a one-time charge for the hardware of $599.
  • Starlink Business. The business package provides twice the antenna capability of the residential offering along with faster internet speeds. It costs $500 per month with a one-time equipment charge of $2,500.
  • Starlink RV. In June 2022, the U.S. Federal Communications Commission authorized SpaceX to use Starlink with moving vehicles, including recreation vehicles, airlines, ships and trucks. So, people on the road can now get access to the Starlink RV service for $135 per month plus $599 for the hardware.

The megaconstellation currently consists of more than 5,700 operational satellites, and that number will continue growing far into the future.

Trendspotter … What Walt Disney Taught about Successful Trend Spotting

Walt Disney certainly never worried about getting the old thoughts out of his mind, did he? He was always three steps ahead of just about all his competitors and would-be competitors. Very good at being a successful trendspotter. And once spotted, he certainly knew what action was required to take advantage of those trends.

The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.

Dee Hock  

Trendspotter
Trendspotter.

Are you into spotting trends? For business or hobby? Or maybe both? It is a very important skill. An important way to start the process of managing business change and adaptation.

Check out our thoughts on customer focus.

Most businesses do not manage change. Change takes them by surprise. Not a good thing. What these businesses do best is manage the conflict wrought by change.

Reacting does not equate to anticipating … you must improve your trend watching and anticipating skills so you can change before you have to. A good thing.

How do some people seem to know about the next big thing way ahead of everyone else?

Because they know how to recognize early signs of change.

Entrepreneurs started many successful businesses with an ability to see a trend before everyone else. They were able to take their insight and capitalize on it in a new and creative way. Businesses from Uber and Lyft to Airbnb and HomeAway are just some of the most recent examples of entrepreneurs benefiting from emerging trends. But just because it’s been done before doesn’t mean it is easy to see trends first and find ways to capitalize on them.

Let’s get back to Walt Disney and his abilities in trend spotting and rifts. Rift … what is a rift you may ask? A rift is a big tear in the rules we live by. Not a small tear, a fundamental change in the game type of tear. One that creates a small number of BIG, new winners, and bunches of losers who were sticking steadfastly to the old rules.

Walt was a three-time rifter. Can’t think of any others in that category. He was one of the few people who has successfully managed to find a rift in the continuum of business life, to bet everything he had on it, and to then make a great profit in doing it. And, amazingly, he did it three times. Let’s examine these rifts as a way to learn about spotting trends and acting on them.

differentiate a trend from a fad
Differentiate a trend from a fad.

Trendspotter … rift 1, motion Pictures

The first rift, or trend that Walt discovered was the motion picture. He noticed early on that movies would drastically change the world of entertainment. Anticipating that there would be a huge demand for family-oriented entertainment, he pioneered the development of the animated movie. His first film perfecting the form was Snow White and the Seven Dwarfs in 1937. And the fantastic growth of the rift was launched.

But he was not one to rest on his success … not at all. He kept looking for another change in the rules that would create further opportunity for his business enterprises.

I frequently remind clients that the only constant is change. Believe it. Assume that change is coming and look for it. Change can be either social — as in the rise of socially responsible business — or technological, as exemplified by the growth of mobile commerce. Sometimes change can be both. Social media is a great example of that.

Don’t forget the cyclical, up-and-down, back-and-forth nature of business while you are looking. Change doesn’t have to be permanent to provide a viable opportunity for business creation and growth. When the real estate crisis hit in 2008, construction activity shrank, and many people were forced to make do with what they had. But trend-spotting entrepreneurs were able to adjust their plans depending on the market. For example, savvy interior designers marketed their services to those who wanted something new but couldn’t find or afford a new home.

 

Trendspotter bar chart … rift 2, the automobile

The second rift was in the form of the automobile. Walt speculated that the car was going to change the way that families would get to entertainment. His vision was a strategically located, extravagantly designed theme park could add a new leg to family entertainment and vacations. And take advantage of the new way of family travel rift. So, beginning with California’s Disneyland in 1955, he added a new business around this rift and it has dominated the theme park industry to this day.

The basic tools of the trend tracker are seeing, hearing, smell, taste, and touch. In other words, every sense that can be used to get information about the world should be employed in looking for upcoming changes. Start by reading and watching everything you can. That should include general interest news outlets, trade publications, blogs, government reports and casual conversations overheard in elevators. Be especially alert for problems people are talking about.

Consider using trend-tracking tools like Google Trends, Topsy, and Trendhunter to help you zero-in on trends that are worth investigating further. You won’t be the only entrepreneur looking for business ideas on these platforms, but you can use them to dig deeper to validate hunches.

 

Rift 3 … Television

He was now a giant in the entertainment business, but he was able to spot a third rift and opportunity: television. Many people regarded television simply as in-home movies. Walt, however, saw it as an entirely different medium. So with properties like the Mickey Mouse Club, he established the third business to produce a never-ending stream of content for this new market.

Walt Disney was a three-time winner, someone who had great vision to not only spot important trends but also to see the opportunities that these trends created.

Like Disney, you need to strive to identify big changes that create lasting problems that lots of customers will be happy to pay to solve. The idea is to wind up with a business model in which revenues are much larger than costs for a long period, not one that limps by on slender profit margins before competitors take even that away.

To filter out fads, talk to the potential buyers of the solution to the problem. The more frustrated they are, the more likely they are to pay for a solution. In extreme cases, potential customers may be willing to fund the development of solutions. Also, talk to experts. While they may not be able to write checks, they can provide insights and point to possible solutions that customers could not even imagine.

So what recommendations can we draw from Walt’s experiences? Here are three that we offer:

spot trends meaning
Spot trends meaning.

Successful trend spotting … culture of revolution

An organization’s culture underlies its ability to adapt and times of dramatic change magnify culture’s importance. Work to create the culture of change of revolution. From this culture, you can spark a new paradigm for creative change from which your strategies will be derived.

 

Spotting trends and rifts

Innovation and competitive advantage hinge on your effectiveness in anticipating trends and identifying the next big thing. Invest energy and continuously work to improve your abilities to anticipate the important imminent changes. Filter through all the noise and chaos, cull out the trends and identify the opportunities that will be created. Focus your team’s creativity on the most important of these opportunities.

 

Adaptive Innovation

Our government and the business world have invested billions of dollars and significant time and energy to perfect human creativity. Apply the best of these practices to jump start your teams’ abilities in your field focusing on the end state of new customer priorities.

 

share

 

Is your business devoting enough energy in each of these areas?

 

Do you have a story about trend watching and business adaptation you can share with this community? Have any questions or comments to add in the section below?

 

Need some help in building better customer insights from your customer engagement? Creative ideas to help grow your customer base?
 
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job of growing customer insights and pay for results.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new insights that you have learned.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
 
Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
 
Check out these additional articles on customer service insights from our library:
10 Next Generation Customer Service Practices
Handling Customer Complaints … 8 Mistakes to Avoid
Customer Service Tips … How to Take Charge with Basics
7 Ways to Create a Customer Service Evangelist Business
Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+FacebookTwitter, Digital Spark Marketing, and LinkedIn.

 

Manned Lunar Landing Stories and Interesting Facts

S. Elliot once said: Explore … only those who risk going too far can find out how far one can go. Right on the mark, yes? Are you a baby boomer? Remember the manned lunar landing? If so, my question to you is whether you remember where you were when Neil Armstrong first stepped onto the moon, July 20, 1969.

manned lunar landing resources
Manned lunar landing resources.

It marked the success of man’s manned lunar landing resources. Can you remember the details of this colossal event?

Study these: 14 Ways to be Creative on Technology Projects

Here are a few interesting historical facts about the event and an interesting story about Neil Armstrong that most people probably have never heard.

First manned lunar landing … historical background

Let’s start with a little background on how the United States got into this pseudo competition. As the Soviet Union mastered manned space flight in a series of early orbital missions, the Moon quickly became a key goal of the manned space program.

In May 1961, President Kennedy proclaimed a manned landing on the surface of the Moon before 1970, as the main goal of the US space program.

It is interesting to note that the first human-made object to reach the surface of the Moon was the Soviet Union‘s Luna 2 mission, on 13 September 1959, two years before Kennedy’s famous goal statement.

However, it took more than three years after Kennedy’s challenge for the cash-strapped Soviet government to commit needed resources for the Moon Race. “Do not leave the Moon to the Americans,” Nikita Khrushchev reportedly told leaders of the Soviet rocket industry, “

Anything you need to do it will be provided.” On Aug. 3, 1964, the Soviet government finally gave the full go-ahead to the lunar landing effort.

The United States’ Apollo 11 was the first human-crewed mission to land on the Moon, on 20 July 1969.

There have been six manned U.S. landings (between 1969 and 1972) and numerous unmanned landings, with no soft landings happening from 1976 until 14 December 2013.

Manned lunar landing resources … a daunting mission

At first, a moon-landing mission probably raised a lot of eyebrows at NASA—, particularly among the astronaut candidates.

Atlas rockets [which launched spacecraft] were blowing up every day at Cape Canaveral in Florida, recalled Apollo 13 astronaut Jim Lovell in the 2007 documentary In the Shadow of the Moon.

Apollo 11 facts
Apollo 11 facts.

It looked like a … a quick way to have a short career.

Buzz Aldrin, the second astronaut to step onto the moon during this Apollo 11 mission, insists that he felt no real fear about landing on the moon.

Nevertheless, he said about the first two hours after the landing:

We kind of practiced liftoff [for] the first two hours. … We both felt that was the most prudent thing to do after touching down, was to prepare to depart if we had to.

First manned lunar landing … moon race technology

The Apollo mission computers had less processing power than the cell phone today. That is an amazing fact, isn’t it? It gives a whole perspective to the mission challenge, doesn’t it?

When Apollo 11’s lunar lander, the Eagle, separated from the orbiter, the cabin wasn’t fully depressurized, resulting in a burst of gas equivalent to popping a champagne cork. It threw the module’s landing four miles off-target.

Sears made the flag, but NASA refused to acknowledge this because they didn’t want “another Tang” product issue to deal with.

An interesting story about Neil Armstrong at the landing:

Apollo 11 crew
Apollo 11 crew.

ON JULY 20, 1969, AS COMMANDER OF THE APOLLO 11 LUNAR MODULE, NEIL ARMSTRONG WAS THE FIRST PERSON TO SET FOOT ON THE  MOON.

HIS FIRST WORDS AFTER STEPPING ON THE MOON,

THAT’S ONE SMALL STEP FOR MAN, ONE GIANT LEAP FOR MANKIND,

WERE  TELEVISED TO EARTH AND HEARD BY
MILLIONS.*

BUT JUST BEFORE HE RE-ENTERED THE LANDER, HE MADE THE ENIGMATIC REMARK:

GOOD LUCK, MR.  GORSKY

MANY PEOPLE AT NASA THOUGHT IT WAS A  CASUAL REMARK CONCERNING SOME RIVAL  SOVIET COSMONAUT. HOWEVER, UPON CHECKING, THERE WAS NO GORSKY IN EITHER THE RUSSIAN OR AMERICAN SPACE PROGRAMS.

OVER THE YEARS, MANY PEOPLE QUESTIONED ARMSTRONG AS TO WHAT THE – ‘GOOD LUCK, MR. GORSKY’ STATEMENT MEANT,  BUT ARMSTRONG ALWAYS JUST SMILED.

ON JULY 5, 1995, IN TAMPA BAY, FLORIDA, WHILE ANSWERING QUESTIONS FOLLOWING A SPEECH, A REPORTER BROUGHT UP  THE 26-YEAR-OLD QUESTION ABOUT  Mr. Gorsky TO ARMSTRONG.

THIS TIME HE FINALLY RESPONDED BECAUSE MR. GORSKY HAD DIED, SO NEIL
ARMSTRONG FELT HE COULD NOW ANSWER THE QUESTION.

HERE IS THE ANSWER TO   ‘WHO WAS MR. GORSKY?’:

IN 1938, WHEN HE WAS A KID IN A SMALL   MID-WESTERN TOWN, HE WAS PLAYING BASEBALL WITH A FRIEND IN THE BACKYARD. HIS  FRIEND HIT THE BALL, WHICH LANDED IN HIS NEIGHBOUR’S YARD BY THEIR BEDROOM  WINDOW.

HIS NEIGHBOURS WERE MR. AND MRS. GORSKY.

AS HE LEANED DOWN TO  PICK UP THE  BALL, YOUNG ARMSTRONG HEARD MRS. GORSKY SHOUTING AT MR.  GORSKY,

SEX! YOU WANT SEX?! YOU’LL GET SEX WHEN THE KID NEXT DOOR WALKS ON THE MOON!

It broke the place up.

NEIL ARMSTRONG’S FAMILY CONFIRMED THIS IS A TRUE STORY. But who knows? Several sources claim it is not true.

Either way, it is a very humorous story and one that I can see Armstrong telling, can’t you?

So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you. But believe in the effectiveness of motivational stories. And put them to good use.

It’s up to you to keep improving your creative storytelling. Lessons are all around you. In this case, your competitor may be providing ideas and or inspiration. But the key is in knowing that it is within you already.

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.

When things go wrong, what’s most important is your next step.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to improving your enthusiasm?

Do you have a lesson about making your motivation better you can share with this community? Have any questions or comments to add in the section below?

More from Digital Spark Marketing’s Library:

Retail Design …11 Ways Businesses Are Responding to the Future

7 Surprising Things to Know About the Zillow Business Model

10 Lessons for Successful Entrepreneurs You Need to Know

Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of a small business. Find him on  FacebookTwitter, Digital Spark Marketing, and LinkedIn.

What You Can Learn About Quantum Computing

Ever wonder how quantum computing is different? Stay tuned and I will explain.

Learn about quantum computing.
Learn about quantum computing.

A quantum computer is like a classical computer in many ways. It has a memory which consists of a sequence of bits, each called a qubit. But each qubit can be in a superposition of all possible input patterns which means that a quantum computer can internally compute solutions for all possible input patterns in parallel.

That is it can compute the answer to every possible question in the time that a classical computer can discover the answer to just one such question.

The new computing architectures we can expect to see gain traction over the next decade will also be significantly different. Quantum computers, which will be able to create almost unimaginable large computing spaces, will enable us to simulate physical systems. Neuromorphic chips, which can be thousands of times more energy-efficient than digital chips, will enable us to put computing power at the edge of systems, rather than the center or the cloud.

In short, what these inflection points add up to is a new era of innovation that will be vastly different than what we’ve become used to over the past few decades. That is, in fact, what makes an inflection point so important and powerful. What comes after ends up looking vastly different than what came before.

Galileo once said that “All truths are easy to understand once they are discovered; the point is to discover them.” Great scientists uncover those obvious, but unexpected truths to win hearts and sell ideas.

That in and of itself is exciting but not very useful because (save exploiting interference between all these internally computed solutions) when a quantum computer is measured we only see the memory in one given state of 1’s and 0’s (not all possible states).

But the manipulation of memory in a quantum computer can be imagined to be done in parallel. Each operation performed on a quantum computer doesn’t change one bit unless carefully restricted it can change multiple bits.

So you get another performance improvement here. And the more memory you have the bigger this performance improvement can be.

Why is it important? Because there are questions we might want to ask which a classical computer couldn’t answer in the lifetime of the universe, but which a large enough and effective enough (two big caveats) quantum computer could answer in seconds.

It would make feasible algorithms that currently are totally impractical.

Quantum computing is important because it would allow certain tasks to be done much faster than using classical computing. For example, it would allow the breaking of all the current public-key cryptography that is used to secure the Internet.

Quantum computing uses quantum entanglement of qubits to operate simultaneously on exponentially many bit combinations to produce a probabilistic result. The trick in developing quantum algorithms is to make the probability of a correct result as large as possible, then verify the result with classical computations.

What is quantum computing?

Quantum computing is essentially harnessing and exploiting the amazing laws of quantum mechanics to process information. A traditional computer uses long strings of “bits,” which encode either a zero or a one.

A quantum computer, on the other hand, uses quantum bits, or qubits.

What’s the difference? Well, a qubit is a quantum system that encodes the zero and the one into two distinguishable quantum states. But, because qubits behave quantumly, we can capitalize on the phenomena of “superposition” and “entanglement.”

It’s OK to be a bit baffled by these concepts since we don’t experience them in our day-to-day lives. It’s only when you look at the tiniest quantum particles – atoms, electrons, photons and the like – that you see intriguing things like superposition and entanglement.

Superposition is essentially the ability of a quantum system to be in multiple states at the same time — that is, something can be “here” and “there,” or “up” and “down” at the same time.

Entanglement is an extremely strong correlation that exists between quantum particles — so strong, in fact, that two or more quantum particles can be inextricably linked in perfect unison, even if separated by great distances.

The particles are so intrinsically connected, they can be said to “dance” in instantaneous, perfect unison, even when placed at opposite ends of the universe.

This seemingly impossible connection inspired Einstein to describe entanglement as “spooky action at a distance.”

Why do these quantum effects matter?

First of all, they’re fascinating. Even better, they’ll be extremely useful to the future of computing and communications technology.

Quantum effects.
Quantum effects.

Thanks to superposition and entanglement, a quantum computer can process a vast number of calculations simultaneously. Think of it this way: whereas a classical computer works with ones and zeros, a quantum computer will have the advantage of using ones, zeros and “superpositions” of ones and zeros.

Certain difficult tasks that have long been thought impossible (or “intractable”) for classical computers will be achieved quickly and efficiently by a quantum computer.

What can a quantum computer do that a classical computer can’t?

Factoring large numbers, for starters. Multiplying two large numbers is easy for any computer. But calculating the factors of a very large (say, 500-digit) number, on the other hand, is considered impossible for any classical computer.

In 1994, a mathematician from the Massachusetts Institute of Technology (MIT) Peter Shor, who was working at AT&T at the time, unveiled that if a fully working quantum computer was available, it could factor large numbers easily.

How can quantum mechanics create these ultra-secret keys?

Quantum key distribution relies on another interesting property of quantum mechanics: any attempt to observe or measure a quantum system will disturb it.

The Institute for Quantum Computing (IQC) is home to one of the few prototypes in the world. “Alice,” a device located at IQC headquarters, receives half of the entangled (highly correlated) photon pair generated by a laser on the roof of a building at the University of Waterloo.

“Bob” is housed at the nearby Perimeter Institute, and receives the other half of the entangled photons.

Photons have a unique measurable property called polarization (which should sound familiar to any connoisseur of sunglasses).

So quantum technology is still years away?

No, quantum technologies are already in use! Quantum computers are already commercially available, and will greatly benefit from new research (scientists are currently pursuing quantum encryption through free space via satellite). 

Quantum technology.
Quantum technology.

Although a fully perfected and functioning quantum computer is a longer-term goal, many fundamental and practical discoveries have been made in the name of quantum computing. Quantum sensors and actuators will allow scientists to navigate the nano-scale world with remarkable precision and sensitivity.

Such tools will be invaluable to the development of true quantum information processors. The quantum revolution is already underway, and the possibilities that lie ahead are limitless.

While the power of quantum computing is impressive, it does not mean that existing software simply runs a billion times faster. Rather, quantum computers have certain types of problems which they are good at solving, and those which they aren’t.

Below are some of the primary applications we should expect to see as this next generation of computers becomes commercially available.

Artificial intelligence

A primary application for quantum computing is artificial intelligence (AI). AI is based on the principle of learning from experience, becoming more accurate as feedback is given until the computer program appears to exhibit “intelligence.”

This feedback is based on calculating the probabilities for many possible choices, and so AI is an ideal candidate for quantum computation. It promises to disrupt every industry, from automotive to medicine, and it’s been said AI will be to the twenty-first century what electricity was to the twentieth.

Molecular modeling

Another example is the precision modeling of molecular interactions, finding the optimum configurations for chemical reactions. Such “quantum chemistry” is so complex that only the simplest molecules can be analyzed by today’s digital computers.

Chemical reactions are quantum in nature as they form highly entangled quantum superposition states. But fully-developed quantum computers would not have any difficulty evaluating even the most complex processes.

Cryptography

Most online security currently depends on the difficulty of factoring large numbers into primes. While this can presently be accomplished by using digital computers to search through every possible factor, the immense time required makes “cracking the code” expensive and impractical.

In August 2015 the NSA began introducing a list of quantum-resistant cryptography methods that would resist quantum computers, and in April 2016 the National Institute of Standards and Technology began a public evaluation process lasting four to six years.

Financial modeling

Modern markets are some of the most complicated systems in existence. While we have developed increasingly scientific and mathematical tools to address this, it still suffers from one major difference between other scientific fields: there’s no controlled setting in which to run experiments.

Weather forecasting

NOAA Chief Economist Rodney F. Weiher claims (PowerPoint file) that nearly 30 percent of the US GDP ($6 trillion) is directly or indirectly affected by weather, impacting food production, transportation, and retail trade, among others. The ability to better predict the weather would have enormous benefits to many fields, not to mention more time to take cover from disasters.

The bottom line

Investors are now scrambling to insert themselves into the quantum computing ecosystem, and it’s not just the computer industry: banks, aerospace companies, and cybersecurity firms are among those taking advantage of the computational revolution.

While quantum computing is already impacting the fields listed above, the list is by no means exhaustive, and that’s the most exciting part. As with all new technology, presently unimaginable applications will be developed as the hardware continues to evolve and create new opportunities.

Read more from our library:

The Business Intelligence Process Part 3 Competitive Analysis

10 Entrepreneur Lessons You Need to Know

Handling Customer Complaints … 8 Mistakes to Avoid

Stories and Resources From tne International Space Station

Have you ever visited Cape Canaveral and explored the history of the space program? It is a great place to visit. In this blog, we’ll discuss some interesting facts and stories about the International Space Station. This includes some fantastic resources for you to find some more discoveries on your own.

ISS Stories and Resources

      Historical overview

      ISS purpose

      Assembly

      Most interesting facts

      On-board life

      Photo and video resources

      References

International Space Station
International Space Station.

Growing up my family lived only 30 miles, or so south of there, so we experienced most of the space history first hand.
In college, I was lucky enough to land a summer job there the summer of the Apollo 11 launch. That was an amazing day.

International Space Station … historical overview

The International Space Station (ISS) has its origins in 1984. That was when President Ronald Reagan, in his State of the Union address, directed NASA to build a space outpost within the next ten years. The actual assembly of the ISS did not start until 1998, and all its main components were not in place until 2011.
The ISS is a space station, or a habitable artificial satellite, in low Earth orbit. It is a modular structure whose first component was launched in 1998.   The ISS consists of pressurized modules, external trusses, solar arrays, and other components.
Related: Stories and Facts about the First Manned Lunar Landing

Purpose of the International Space Station

According to the original Memorandum of Understanding between NASA and the Soviet Union, the ISS was intended to be a laboratory, observatory, and factory in low Earth orbit.
It was also planned to provide transportation, maintenance, and act as a staging base for possible future missions to the Moon, Mars, and asteroids. In the 2010 United States National Space Policy, the ISS was given additional roles of serving commercial, diplomatic and educational purposes.
The ISS serves as a microgravity and space environment research laboratory in which crew members conduct experiments in human biologyphysicsastronomymeteorology, and other fields.
The station is suited for the testing of spacecraft systems and equipment required for missions to the Moon and Mars.

International Space Station assembly

The assembly of the International Space Station, a major endeavor in space architecture, began in November 1998. Russian modules launched and docked robotically, except Rassvet.
All other modules were delivered by the Space Shuttle, which required installation by ISS and shuttle crewmembers using the SSRMS and EVAs; as of 5 June 2011, they had added 159 components during more than 1,000 hours of EVA.
Deconstructing The ISS is a neat interactive about the International Space Station from The Washington Post.
The New York Times has a nice interactive timeline called “Assembling the International Space Station.” USA Today has similar graphics
127 of these spacewalks originated from the station, while the remaining 32 were launched from the airlocks of docked Space Shuttles.
The beta angle of the station had to be considered at all times during construction, as the station’s beta angle is directly related to the percentage of its orbit that the station (as well as any docked or docking spacecraft) is exposed to the sun.
The first module of the ISS, Zarya, was launched on 20 November 1998 on an autonomous Russian Proton rocket. It provided propulsion, attitude control, communications, electrical power, but lacked long-term life support functions.
Two weeks later a passive NASA module Unity was launched aboard Space Shuttle flight STS-88 and attached to Zarya by astronauts during EVAs. This module has two pressurized attachments, one connects permanently to Zarya, and the other allows the Space Shuttle to dock with the space station.
At this time, the Russian station Mir was still inhabited. The ISS remained unmanned for two years, during which time Mir was de-orbited. On 12 July 2000 Zvezda was launched into orbit. Preprogrammed commands on board deployed its solar arrays and communications antenna. It then became the passive vehicle for a rendezvous with the Zarya and Unity.
As a passive “target” vehicle, the Zvezda maintained a station-keeping orbit as the Zarya-Unity vehicle performed the rendezvous and docking via ground control and the Russian automated rendezvous and docking system.
Zarya’s computer transferred control of the station to Zvezda’s computer soon after docking. Zvezda added sleeping quarters, a toilet, kitchen, CO2 scrubbers, dehumidifier, oxygen generators, exercise equipment, plus data, voice and television communications with mission control. This enabled permanent habitation of the station.

International Space Station … most interesting facts

most interesting facts
Most interesting facts.

The ISS is an unprecedented feat of engineering, but its utility as an orbital research facility has been questioned because of its enormous maintenance costs: $3 billion every year
The station has been continuously occupied for 14 years since the arrival of Expedition 1 on 2 November 2000.
This is the longest continuous human presence in space, having surpassed the previous record of 9 years and 357 days held by Mir.
It has been visited by astronauts and cosmonauts from 15 different nations.
Now the largest artificial body in orbit, it can often be seen with the naked eye from Earth.
ISS components have been launched by American Space Shuttles as well as Russian Proton and Soyuz rockets.

29 Point Zappos Media Checklist to Learn From

life aboard
Life aboard.

Life Aboard the International Space Station

A typical day for the crew begins with a wake-up at 06:00, followed by post-sleep activities and a morning inspection of the station.
The crew then eats breakfast and takes part in a daily planning conference with Mission Control before starting work at around 08:10.
The first scheduled exercise of the day follows, after which the crew continues work until 13:05.
Following a one-hour lunch break, the afternoon consists of more exercise and work before the crew carries out its pre-sleep activities beginning at 19:30, including dinner and a crew conference.
The scheduled sleep period begins at 21:30. In general, the crew works ten hours per day on a weekday, and five hours on Saturdays, with the rest of the time their own for relaxation or work catch-up.
The station provides crew quarters for each member of the expedition’s crew, with two ‘sleep stations’ in the Zvezda and four more installed in Harmony. The American quarters are private, approximately person-sized soundproof booths.

Best photo resource examples for the International Space Station

A Decade on the Fly: Building the International Space Station–Module by Module [Slide Show]
NASA has created an amazing slideshow of the International Space Station compiling photos taking from a recent Soyuz flight.
NASA’s multimedia presentation on the International Space Station provides excellent info.
The Boston Globe has some pretty amazing images of the ISS.

Best video resource examples for the International Space Station

This MSNBC video showing images of the recently-completed Station is pretty amazing.
The New York Times has a nice interactive timeline called “Assembling the International Space Station.”
USA Today has a similar graphic.
There is a ton of videos and images taken from the station on The Best Images Taken in Space list.
Space Walk, from “Life in Space,” lets you simulate being an astronaut repairing the International Space Station.

Best reference material

NASA’s multimedia presentation on the International Space Station provides excellent info.
NASA has a great site about the International Space Station.  It has cool images and interviews with astronauts.
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Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?
 
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your enthusiasm?
Do you have a lesson about making your motivation better you can share with this community? Have any questions or comments to add in the section below?
 
Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on learning from Digital Spark Marketing’s Library:
9 Things to Know About Creative Visual Design Content
8 Presenter Mistakes That Are Rarely Made Twice
Know These Great Secrets of Collaboration and Co-Creation
How Good Is Your Learning from Failure?
  
Mike Schoultz likes to write about the topics that lead to small business success. He also likes to share his many business experiences. Find him on G+, Facebook, Twitter, Digital Spark Marketing, Pinterest, and LinkedIn.

Hubble Telescope Resources: Are Universe Discoveries Worth the Cost?

 What we see depends on what we look for, doesn’t it? And we have lots to look for in the universe, don’t we? This is especially when you have assets like the Hubble telescope resources.

Hubble Telescope resources
Hubble Telescope.

 Have you ever visited Cape Canaveral and explored the history of the space program? It is a great place to visit.
In this blog, we’ll discuss some interesting facts and stories on the Hubble Space Telescope. This will include some fantastic resources for you to find some more discoveries on your own.
Growing up, my family lived only 30 miles, or so south of there. As a result, we experienced most of the space history first hand.
In college, I was lucky enough to land a summer job there the summer of the Apollo 11 launch.
It was a fantastic day. And it is indeed an excellent place to visit.

Hubble Telescope resources … short historical background

The $1.5 billion Hubble space telescope rocketed to space aboard the space shuttle Discovery on April 24, 1990.
Surprisingly it was fully ready in 1985, but the Challenger disaster pushed the schedule back four years.
It’s named after Edwin Hubble, a pioneering American astronomer who furthered our understanding of other galaxies. He demonstrated that the universe is continually expanding.
A Brief History of The Hubble Space Telescope.
 

 About Hubble

The Hubble Space Telescope is roughly the size of a large school bus. It orbits at a speed of five miles per second, 353 miles above Earth.
At that velocity, it can cross the United States in about 10 minutes. It circles the globe in an hour and a half.

  

Hubble Telescope resources … why Hubble?

Away from the distortions of the Earth’s atmosphere, the Hubble gets a much clearer view of space than telescopes on the ground.
Each week the telescope sends back 120 gigabytes of data. Its findings have formed the basis of more than 6,000 scientific articles.

  

Hubble repair history

The Hubble’s primary mirror, nearly eight feet across. A flaw in the mirror was discovered after the Hubble was in space. Thanks to miscalibrated equipment, its glass had been ground slightly too finely at the edges.
Though the imperfection measured just one-fiftieth of the thickness of a piece of paper, it distorted the Hubble’s images. Astronauts fixed the problem in 1993. 

 

what has been learned
What has been learned?

Hubble Telescope resources … what has been learned

Each week the telescope sends back 120 gigabytes of data. Its findings have formed the basis of more than 6,000 scientific articles.
That is phenomenal, isn’t it?
Tne of the Hubble’s most prized portraits: the Hubble Deep Field, our most detailed view of the universe.
The image is composed of 342 different exposures taken over ten days and features some 1,500 different galaxies. Think about that for a moment.
Our Milky Way is one of those in which our solar system exists. And it has millions of stars. It is almost incomprehensible.
Other Hubble images have helped scientists better estimate the age of the universe (13.75 billion years old) and shed light on a mysterious antigravity force called “dark energy.”

An Update on the Walmart vs Amazon E-commerce Competition

 

Hubble Telescope resources … some of the most famous images

Among the mesmerizing images, the Hubble has captured these “elephant trunks,” towering columns of interstellar gas photographed in the Serpens constellation, 6,500 light-years from Earth.
Here is a collection of amazing photos taken by the Hubble Telescope.
Snapshots From Hubble is a slideshow from The New York Times.
A View of the Edge of The Universe is a CNN slideshow of images taken by the Hubble.
 

 Interesting Hubble videos

2009: A Hubble Space Odyssey is a video from CBS News. 
The Boston Globe has a video of the first spacewalk done to make repairs to the Hubble.

 

Hubble Telescope resources … final ending

The Hubble is expected to go out of service sometime around 2018, 28 years after its launch. By then a replacement, the James Webb Space Telescope, is scheduled to be in place.
Once its life is over the Hubble may be retrieved from space, or guided to a final splashdown in the ocean.

 

Hubble telescope facts
Hubble telescope facts.

Hubble Telescope resources … after Hubble

The James Webb telescope will replace the Hubble when it is launched in 2018. It boasts new infrared capabilities, is much stronger and can perform many functions the Hubble telescope is not capable of.
By using this infrared technology, along with mirrors and radio signals, scientists will be able to see through dust and clouds in space that currently block the view of Hubble.
The new space telescope can also spread the light out into individual colors, making it possible to see single atoms and molecules to learn more about their chemical makeup.
At the moment, the Hubble space telescope only allows astronomers to view a tiny portion of the infrared spectrum.
 The James Webb Space Telescope, named after the second administrator of NASA, will travel 1.5 million kilometers from the Earth’s atmosphere. Hubble, on the other hand, floats in low Earth orbit.
Additionally, the new telescope boasts a larger mirror, nearly six and a quarter times bigger, which makes it possible for it to see farther away into space.
Many new design factors make the James Webb space telescope nearly one hundred times stronger than Hubble.

customer relationships
Build customer relationships.

 

Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential clients?
 
 Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that struggle gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
  
Are you devoting enough energy improving your discovery and learning new things?
  
Do you have a lesson about making your motivation better you can share with this community? Have any questions or comments to add in the section below?
 
 Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+Twitter, and LinkedIn.  
  
Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
  

 More  from Digital Spark Marketing’s Library:

Best Social Media Campaigns … How to Improve with These Tips

Secrets to a Social Media Campaign Part 2 Target Customer

Social Media and Marketing …16 Extraordinary Design Lessons

29 Media Marketing Secrets to Learn from the Pros

How Small Businesses Win Benefits of Social Media Marketing

 

Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, Pinterest, and LinkedIn.

Building an ESPN Reinvention Roadmap for Digital Disruption

Is your company in an industry that is experiencing digital disruption? Many industries have experienced this  “disruptive” change, a phenomenon that has transformed many. Even with an excellent reinvention roadmap, there is a little guarantee of survival. But the ESPN reinvention roadmap will illustrate how a good one can be built.
But still, you must do something; will it be to build a shelter or a windmill?

ESPN reinvention roadmap
Many a reinvention roadmap.

The bad news is that when the dust of disruptive change settles, historically even the best-run companies typically end up in the loser’s column.
In the computing industry, for example, Digital Equipment Corporation missed the personal computer (P.C.) in the early 1980′s, started to fall apart in the early 1990′s, and got acquired by Compaq in 1998.
Dell Computer’s low-cost business model destroyed Compaq, forcing a merger with Hewlett-Packard (H.P.) in 2001.
Dell’s continued incursion into the P.C. and printing office now threatens H.P., which announced more than 10,000 layoffs in an effort to remain competitive.
It’s the same thing that happened to the book industry with Amazon.com and now e-books on demand. It’s the same thing that happened to the financial industry when they started trading stocks online instead of using traditional stockbrokers.
And to the record companies that once ruled the music industry with an iron fist. And the typewriter industry with the advent of word processing on the computer.

In 1892, George Eastman formed the Eastman Kodak Company to “make the camera as convenient as a pencil.” It was an idea whose time had come and by the early 20th century, Kodak emerged as one of America’s largest companies and Eastman one of its most successful entrepreneurs.

It wasn’t just that one idea that made the company so successful, it managed to stay on the bleeding edge for over a century, pioneering impressive new advancements in photographic paper, development and image processing. In 1975, it invented the digital camera, which would lead to its downfall as a major corporation.

The problem wasn’t that Kodak didn’t understand the potential, but that it became stuck in its operating model. It was so huge and so profitable, that almost any other opportunity seemed small by comparison.

While Kodak is an extreme case, many others fail in new markets for similar reasons, they fail to bridge the gap between innovation and operations.

The list goes on and on.

Make no mistake, if you don’t discover, you won’t invent and if you don’t invent you will be disrupted.. It’s just a matter of time. However, you can’t just show up one day and decide you want to work with the world’s greatest minds. Even Google, with all its resources and acumen, has had to work really hard at it.

It’s made these investments in time, focus and resources because it understands that the search business, as great as it is, won’t deliver outsized profits forever. Today, we no longer have the luxury to manage for stability, but must prepare for disruption.

The internet and digital technology have brought significant change and, occasionally, death to many industries.  Your company and industry will not be the exception, as revenues and customers will rapidly switch to the next new digital product set.
A return to the old days is not in the cards, is it?  But does that mean that you are doomed?
Not yet, but certainly likely, if you do not act early and in dramatic fashion. Don’t convince yourself that you can weather the storm and maintain the status quo.
Here is a recommended list of ideas and actions to pursue in order to build a roadmap for reinvention that ESPN should pursue if ESPN was under ‘digital disruption’ attack:

reinvention roadmap reviews
Reinvention roadmap reviews.

ESPN reinvention roadmap … carefully study the trailblazers

Carefully study what the trailblazers have learned over the past 5 years.
For example, if you were in the newspaper or magazine business, there are many lessons.
Here are a few of the best trailblazers to start with: Huffington Post, Voice of San Diego, Business Insider, and Tech Crunch.

ESPN reinvention roadmap … make customer engagement a top priority

Let this customer engagement be a source of ideas in all reinvention solution alternatives.  Build communities for your customer advocates and your potential customers.
Your biggest customers, other businesses, are also going through significant change … make their success the centerpiece of your reinvention.
Frequently solicit ideas from your customers on critical issues.

ESPN reinvention roadmap … be a rapid adapter

It is all about the timing of decisions, the culture of change, and the ability to take risks.
If you want to have any chance of avoiding digital disruption … you need to be able to make changes and do so before you have to. Don’t let the roadmap get stale.

Industry Disruptive Change: Who Will Be Disrupted Next?

 

Become a more predominant business leader

Spread your wings and take a leadership position within the region.  Be a hands-on leader, spokesman, and creator of change and improvement in ways that local governments have not been able to do.
Make the leadership of change the flagship of your new brand like ESPN has been doing..

 

ESPN reinvention roadmap … make crowdsourcing a center of competence

Put crowdsourcing of new ideas for both internal as well as local issues. Experiment, prototype, and test fearlessly … iterate often.
Make business model experimentation a top priority.
Note that 80% of the game-changing ideas over the last 100 years came from people outside the fields where the new ideas were successful. WOW, now that is an impressive fact.

 

Collaborate with other businesses often

Look for inventive partnerships that can yield win-win opportunities.
The key here is finding inventive new opportunities in media to pursue.

ESPN reinvention roadmap … become a medium for local social sharing

On-line internet games and learning are in their infancy and would be a great place to start.

Be innovative in ways to present information and data

Many of the issues that your customers and businesses face are multi-faceted and complex.
Be innovative in ways to present information and data improve education and bring clarity to these issues. Look for ESPN ideas.

ESPN reinvention roadmap … develop and hire new skills

Many of these ideas (and others) will require new skill sets by ESPN and others.
Skills such as multi-media specialists, community builders, information technology experts, curators, and innovation specialists will require employees with new skills.
Several of these recommendations you are already pursuing, many others have yet to be defined or implemented. 

be a rapid adapter
Be a rapid adapter.

We live in a moment of history where change is so speeded up that we begin to see the present only when it is already disappearing.
– R. D. Laing
 Here’s the thing: your idea, solution, or strategy is just a collection of guesses until they’re tested.
There is the real power in making bold assumptions because you can turn them into clear hypotheses, and then scientifically test them in a rapid, iterative way.
Done right, your eventual strategy will indeed survive the first contact.

 

The bottom line

The biggest obstacle your industry faces?
 Letting go of the old ways fast enough so that the new ways have a chance to grow and develop.
 

Business Collaborative Innovation
Business Collaborative Innovation.

So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you. But believe in the effectiveness of collaborative innovation. And put it to good use in adapting to changes in your business environment.
 
 It’s up to you to keep improving your learning and experience with innovation and creativity efforts. Lessons are all around you. In this case, your competitor may be providing the ideas and or inspiration. But the key is in knowing that it is within you already.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
 
Test. Learn. Improve. Repeat.
 
Are you devoting enough energy improving your creativity, innovation, and ideas?
 
Do you have a lesson about making your creativity better you can share with this community? Have any questions or comments to add in the section below?
 
Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
  
 More reading on creativity and innovation from Digital Spark Marketing’s Library:
Learn How to Think What No One Else Thinks
Generating Ideas by Convergent Thinking
Amazon and Managing Innovation … the Jeff Bezos Vision
The Secrets to Building an Innovative Culture
 
Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, Pinterest, and LinkedIn.