Tag: website

7 Benefits of Using an SEO Agency

If there was ever a situation when leaving it to the professionals was most apt, it would be with creating content. Everybody, at a glance, can tell when content is good when it is immersive, easy to read, catchy, and punchy. However, not everyone understands the amount of work that goes into creating such engaging content. 

But experts do. Experts in the name of an SEO agency. 

You should employ an SEO agency for many reasons beyond just great content. Let’s look at some of those reasons below. 

7 Reasons to employ the services of an SEO agency

1. Industry Experience

On the surface, Search Engine Optimization appears to be very simple, but if you delve deeper into it, you’ll discover that it’s actually incredibly technical.

SEO companies have a wealth of experience in the industry. They’ve worked with various clients and can tell what your website needs to improve its search rankings.

The best course of action is to hire SEO specialists to handle the entire management of your website to prevent errors, reach your desired audience, and ultimately increase visibility.

2. Improves Website Content Significantly

Another advantage of hiring an agency to handle your SEO is that they help improve the quality of content on your page.

SEO companies understand that creating great content is very important in digital marketing. They know how a well-considered and implemented content strategy can help generate credible leads, direct targeted traffic to landing pages, and convert leads into paying customers.

Insights provided by an SEO agency like https://gorilla.marketing/seo-manchester/ can, for example, help pinpoint exactly what you should be looking to improve in terms of content, and how to implement it. 

3. Cost saving

Yes, that’s right. You can save money by outsourcing SEO rather than attempting to optimize your website internally.

With an SEO agency, you hire a specialist to examine your website, find the issues, develop a plan of attack, and start implementing it all for a reasonable cost.

This eliminates the time and money spent attempting to determine the best SEO strategy for your website. You can simply hire a professional to handle your SEO, pay a fixed amount, and skip the trial and error. 

4. Measured results

It is one thing to subscribe to several youtube channels and implement teachings from all the videos in the playlist. It is something else to be able to track the effects of these changes and carefully monitor results. 

Sometimes you might be met with false results that, if acted upon, could nullify all the work done. 

What you need is the services of an SEO agency that knows how to look at the metrics. A service that has developed a system that helps interpret this information for measured action. 

You could decide to wing it, but do you have all that time? This is why the next point is so important.  

5. Time management

Running any business is a time-consuming endeavor. It would be nearly impossible to juggle your company’s day-to-day operations as well as SEO for your website.

Hiring an SEO company allows you to channel your energy and focus on the aspects of your business within your area of expertise.

Ultimately, you will be able to manage your time more effectively once you have delegated your website’s SEO.

6. Boosts your productivity

Engaging the services of an SEO agency is your best option if you want to raise productivity and sales.

You can’t do without Search Engine Optimization in your business. Every day someone out there has a problem your business can solve, but they need to know about you. Properly implementing SEO is an excellent opportunity to put yourself out there.

SEO agencies have experts who know how to drive relevant traffic to your sales funnel by creating user-friendly algorithms which encourage web visitors to use your business.

7. Accountability

As stated earlier, SEO firms work with analytical tools to measure the performance of your website and use measured data to grow your online rank. 

By hiring a reputable agency, you are better able to monitor the advancement of your efforts as opposed to managing the SEO for your website in the dark.

The bottom line

As a business owner in today’s world, having a functional website is non-negotiable. The key to accomplishing this is to use the best SEO strategies available.

Working with an SEO firm will guarantee that your online visibility will grow organically, as will your audience and credibility.

5 Digital Marketing Tips for Miami Businesses

If you own a business in Miami, it’s important that you’re proactive about getting new customers. Forming a digital marketing strategy and marketing your services online can be a great help.

Here are 5 digital marketing tips you need to use to market your Florida business.

1. Build Your Social Media Presence

One of the best things you can do to market your Miami business online is to start using social media more effectively. 

Social media is a great tool for attracting new customers and staying in touch with previous ones. Using it well can allow you to build trust with customers and can be helpful for building your brand.

Be sure that you’re posting regularly and interacting with your audience on Facebook, Twitter, Linked In, and other social media platforms. You may also want to try launching some targeted Facebook or Instagram ads as well.

2. Use Local SEO Techniques

Making use of local SEO is essential if you want to get more customers in the Miami, FL area. Local SEO tactics will improve your website’s ranking in search engines and can allow you to attract local customers to your website more easily.

By sending the right signals to Google and other search engines, it will become clearer to them where your site is located and what your business has to offer. As a result, search engines will start sending more visitors to your site.

Using local SEO can be very helpful for growing your business, so be sure that you find a great SEO agency to work with to get more info.

3. Form a Content Marketing Strategy

A great way to market your business locally is to form a content marketing strategy.

By starting a blog and writing useful posts that your customers find useful, your site will be more likely to show up in search engines. Once visitors are on your site reading a blog post, they’ll be more likely to learn more about your goods and services as well.

4. Make Your Website Mobile-Friendly

Optimizing your website for mobile devices is essential if you want to get more local customers in Miami. If your site works well on mobile, it’ll be viewed more easily by people on the go.

Google prioritizes mobile-optimized sites and will be more likely to send visitors to your site if it’s easy to navigate and looks great on a small screen. You may want to use a responsive design to ensure that your website will work well on all devices that will be used to access it.

5. Tailor Digital Marketing Efforts to Your Audience

If you want to do a great job of marketing your services and goods online, you should be sure to consider your audience carefully. Miami is a very diverse place with many types of customers. Many customers are multilingual and have international backgrounds. 

It’s worth keeping this in mind during your marketing efforts. You may want to add more language options to your website, for example, or find other ways to tailor your promotions to the diverse Miami market.

Building Your Miami Business With These Digital Marketing Tips

If you want to get more customers for your Miami business, you need to make use of these digital marketing tips. By harnessing the power of the internet when growing your business, you’ll build your customer base and will market your services in a cost-effective and rewarding way.

Need more tips for business growth? Start browsing our blog now to find more useful marketing and business tips.

Google Analytics Cheat Sheet Intro

Making a Google Analytics account is a necessary step towards tracking data in your business, website, or marketing campaign. Google Analytics is also an incredible tool for obtaining priceless information on your website’s visitors or account holders. Because of its user-friendly design, finding the most useful data for your company becomes simple when using Google Analytics.

Google Analytics is often used to track predetermined successes through the use of data point targets. You can find numbers associated with events, traffic attribution, time on the website or webpage, and pages viewed. Google Analytics will automatically gather information based on your business goals, so you know immediately if your efforts have been fruitful.

With only a few minutes of work now, you can expect unmatched rewards in the future. Google Analytics is totally free and provides easy-to-read information at your fingertips. With our Google Analytics Cheat Sheet, receiving tangible and useful data on your website couldn’t be easier. 

How can your SEO team help boost your business online?

Digital marketing is a rapidly changing landscape. It is no longer enough to invest in traditional advertising methods since most companies are taking their business online. These companies need to boost their visibility on search engines like Google to attract new customers. That is precisely what the SEO team helps them achieve.

SEO agencies boost a brand’s visibility via organic and technical methods to improve their Google ranking and increase its inflow of traffic.

Why does your brand need SEO right now?

Seattle has its fair share of new and old brands that have already established online stores. These stores make shopping convenient for target consumers. However, there is no shortage of similar brands in Seattle that provide almost identical products and services.

The competition between these brands is fierce, and they are involved in a constant “arms race.” As one business launches a landing page to boost visibility, the other one revamps its keyword research. They are always competing for overlapping sets of target consumers.

Do you need the help of an SEO agency?

Every website needs to be friendly towards the leading search engine and its crawlers. Becoming a search engine optimized involves several small steps and significant changes. In most of the cases, it is impossible for the website owners and webmasters to assess the level of optimization of a site.

That limits their ability to implement changes in their existing SEO strategy. Now, you may think that you are a new company in Seattle with a new website. So, you don’t actually have an SEO strategy yet. However, you could not be more wrong!

Any up and running site has some level of optimization. Whether you had hired web developers and designers for building your site from scratch, or you have bought a commercial template; your website is already sending out ranking signals to search engines like Google.

For example, you might already have public blogs, product descriptions containing industry-specific keywords, and a user-friendly set of URLs for your pages. These are all ranking signals that the search engine giant considers. To find out more, visit Mike Wiseman SEO -Toronto.

Is your website yet to reach its full potential?

The next question that might pop into your head is, “then why does my site not rank higher on the Google SRLs?” Ranking depends on several signals, and the strength of your current ranking signals will determine the visibility of your site significantly. Determining the strength of ranking signals brings us back to the point of assessing the SEO-friendliness of a site.

Before going any further, let us assure you that it is indeed the responsibility of a dedicated SEO team to analyze the performance of a website and determine the changes that can improve its visibility to the target audience in Seattle.

Are all SEO practices in Seattle the same?

Statistics show that over 93% of all users begin their online journey with search engines. In Seattle, people prefer Google or Bing to search for their product or service of interest. Any website with a working SEO plan for one search engine also shows considerable friendliness towards other leading search engines in the area.

Therefore, no matter what kind of a business you own, SEO is the only key to business success and brand popularity on the web.

SEO first-timers may not be aware of “iffy” practices in the SEO world that claim to bring visibility, high ranks, and higher sales. These are the Black Hat SEO techniques, which deliver little of what they promise. Google has been tightening its reigns on black hat SEO for quite a while. With the roll-out of the broad core update, early in July,

Google has ensured that all websites that do not comply with the white hat techniques will be in the receiving end of penalties. A trustworthy SEO company only uses legit technologies to improve a site’s organic traffic.

What should you expect from your white hat SEO agency in Seattle?

White hat SEO techniques include assessing the site’s loading speed and finding out old links that are currently broken or dead. Apart from the two most apparent tasks, white hat SEO can do a lot more for you and your team. Here’s what you can expect from your SEO team in Seattle –

  1. Curation of high-quality backlinks, and outbound links 
  2. Repair of internal links
  3. Revamping of your existing keyword strategies
  4. Improving the current website content and accumulating more value-adding content
  5. Hastening the page loading time of each page
  6. Revisiting the schema markup of the site
  7. Assessing the site’s crawl budget
  8. Researching the user intent and best-fitting query terms
  9. Optimization of media – images, videos, infographics, and graphs
  10. Maximizing website security

The typical SEO company in Seattle should provide a wholesome evaluation and improvement of your website’s search-friendly features. They undertake several analytical steps, including website structure analysis, on-page and off-page SEO analysis, conversion rate monitoring, evaluating the website code, and estimating the user-friendliness of your site. 

According to a Google Spokesperson, “Think about your user experience (UX) while updating your site, and Google will think about your ranking.” Today, it makes little sense to tailor any site for the bots and search engines. An advanced search engine like Google is becoming increasingly “human” with each passing day. It only makes sense to improve your site quality to make it accessible for the target audience.

As long as it has a superb UI, your site’s UX will be high. There is no stronger ranking signal than UX in Google’s diaries right now. Working with the right SEO agency in Seattle can help you revamp your site’s UX while preserving your brand personality.

Should you hire a Seattle based SEO company?

If you are still in doubt, here’s what SEO success looks like –

  1. Higher ROI in digital marketing and social media marketing
  2. More organic traffic and higher sales
  3. Better rates of conversion and higher profit margins
  4. Stronger web presence, higher Google SRL ranking.

Besides all factors, SEO is highly affordable for any small and big company right now. If your business is struggling with visibility, organic traffic, and sales, you should give SEO a try!

Pest Control Brands: Top Marketing Ideas to Strengthen Your Business

The warmer weather across the country, constantly growing urban sprawl, and many other factors have led to the pest control market exceeding $20 billion in the United States. As the demand for effective, quality pest control services grows, the number of pest control brands in any area also grows.

pest control brands
Go for pest control brands.

Building pest control brands takes time and effort, and with the ever-growing competition, it takes a unique strategy. If you need some tips to help grow traffic and leads to your pest control business, you are in the right place. Keep reading to learn more.

Start to Network

Pest control marketing starts with your network. You are the face of your business, so any time you have the opportunity to network is a chance to spread awareness about what you do and the services you offer.

This doesn’t mean you are stopping people on the street corner or in line for coffee to tell them about your business. However, you should always be prepared to discuss what your company does and what it has to offer. When you have these conversations, make sure you share something memorable.

A great way to make sure people remember you is by passing out business cards. These are professional and affordable ways to leave an impression.

Keep an Eye on Your Local Search Presence

A great thing about digital marketing is that you can analyze your presence with both current and potential customers. Identifying where and when people are searching, and how you can impact their decision is where a quality marketing strategy comes in.

You should take advantage of tools like Google Analytics and Google Trends to identify your customer behavior. When you do this, you can figure out what is and isn’t working.

Make Sure Your Website is Amazing

You may have a website for your pest control business, but does it stand out from the competition? Are you unsure what changes you need to make to ensure this happens?

For many, the first interaction people have with your business is the website. They are going to judge you on how it looks and how easy it is to use. Some things your website needs to be on par with the top companies include:

With these features, you will provide a great user experience and ensure your customers remember what you have to offer.

Building Pest Control Brands

Pest control brands have to stand out from one another to gain attention from customers and be chosen over the competition. If you want to ensure your company is memorable, use the tips here.

If you want help with the digital marketing efforts for your pest control business, contact us. We offer resources and information for you to use on your quest to the top of search engine rankings.

10 Secrets to the Innovative Disney Marketing Strategy

Do you make continuous improvement a focus of your marketing strategy? Most of the best marketing strategies we study and follow certainly do, and that is an awesome way to do marketing. Yes, the innovative Disney marketing strategy is making their business better and better all the while.
innovative Disney marketing
The innovative Disney marketing.
And their growth is all about their marketing strategy. Of course, if you are a family with children or grandchildren you certainly know this.

Too often we obsess about using digital techniques to DRAG customers to our website or social media accounts. But it’s so much easier to show up where they already have an established community — in real life or on the web — and just be a helpful, friendly human being in that environment.

Check out our thoughts on creative marketing.
Have you noticed? It is hard not to notice, isn’t it?
Let’s examine the reasons their marketing strategy is so effective:

Marketing, at its best, is about the future.  Unfortunately, we spend most of our time stuck in the past.  We research what already happened and extrapolate forward to produce a plan.  It’s not that we’re lazy, we simply know a whole lot more about the past than the present or the future.

Here is an interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes.

As the story goes, Picasso was walking through the market one day when a woman spotted him.

She stopped the artist, pulled out a piece of paper, and said, “Mr. Picasso, I am a fan of your work. Please, could you do a little drawing for me?”

Picasso smiled and quickly drew a small, but beautiful piece of art on the paper. Then, he handed the paper back to her saying, “That will be one million dollars.”

“But Mr. Picasso,” the woman said. “It only took you thirty seconds to draw this little masterpiece.”

“My good woman,” Picasso said, “It took me thirty years to draw that masterpiece in thirty seconds.” [1]

Picasso isn’t the only brilliant creative who worked for decades to master his craft. His journey is typical of many creative geniuses. Even people of considerable talent rarely produce incredible work before decades of practice.

We already know that marketing is becoming more social, local, and mobile, just as we know that big data and new interfaces such as touch, voice, and gesture are becoming increasingly more important.  What comes next?

Some excellent examples are shown here.

 

Brand identity

Youthful, magical, fun, and family-oriented, and true to the brand.
While establishing a differentiated meaning for a brand is tough, perhaps the greater challenge facing marketers today is the growing number of places consumers touch a brand. It’s become incredibly more complicated to execute a brand promise. This is what we call bringing the brand to life. Consumers are interacting with brands in myriad new ways, but brand organizations have to move much faster, with greater agility and responsiveness to consumer actions and reactions, which can be at warp-speed in this rapidly changing environment.
The heart of Disney’s marketing strategy is their brand. The brand is built into and reflected by its tag line … the happiest place on earth. They clearly understand that their brand is not about them. Rather it is about how the potential client community sees them, feels about them, and talks about them. They realize that their brand represents their current and future relationships. Their goal is to deliver emotional connection to their services. And they are doing it very well.
 
content marketing
Content marketing is king for Disney.

Innovative Disney marketing … content marketing

Build excitement: Let’s face it; Disney is not a low cost vacation. By providing custom touch points filled with useful and exciting content, unique to each families’ post-purchase, Disney is helping to build excitement. It works, and it’s brilliant.
 
 
Personalize: All customers are unique, have different needs, especially in travel. Since this is not a one-size-fits-all world, what everyone needs is different from just about every other person. Disney knew that and deliver a book that is unique for each family. They send a book that was specific to their hotel and reservation details … all the information needed in a custom 15-page book. It works, and it’s brilliant.
 
Times have changed since Walt Disney’s days but his marketing ideas are still amazing. Let’s take a look at a few of Disney tactics:
 
Continuous promotion – If there was one thing Walt Disney did well it was promoting his business. And he did so continuously. He made sure he kept his organization in your mind. When it came time to think of going on vacation, to a movie or any of a number of other things Disney always came to mind.
 
Build lifetime value – Go to a Disney attraction today and find people who have been coming back for decades and many times at that. Disney keeps their customers so happy that they keep coming back, again and again.
 
 

Web site

The Disney web sites are the physical center of this firm’s marketing. Their designs are very user friendly, yet contain the means to integrate all the strategy elements we discuss today. They encompass several ways to allow two way client engagements, including live chat, email and telephone.
Related post: Marketing Branding … 9 Secrets to a Continuous Improvement Strategy
 
Again little to no selling, as they let their products do the marketing. Their strategy reflects the belief that pushy sales pitches turn customers off, but personally relevant and interactive engagement switches them on. You can’t help but notice that all the material is put into the language of the client community.

 

Innovative Disney marketing … it’s the stories

The story is king – Walt knew that the story was the real reason people enjoyed his attractions. Even today, every Disney feature has a story behind it. People relate to these stories. It’s just part of the human condition. They are great at engaging people on a human level. Their stories abound at every turn.

Customer immersion 

Always something new: Disney fans keep coming back because there’s always more to see. Disney’s motto isn’t “Lots of Rides”—it’s “The Happiest Place on Earth”. And Disney maintains constant interest by making sure there’s always something else to notice.
 
Interesting, interactive queueing areas for the rides.
 
Sporadic “spontaneous” performances by Mary Poppins or Alice and the Mad Hatter at various times of day.
 
Rides like the Jungle Cruise that are strikingly different at night.
Holiday theming. Different fireworks displays. “Limited-time only” eatables.
 
 

In the experience 

Continuous theming: If you take away the theming, there’s nothing particularly special about Disneyland’s rides. Tame roller coasters, generic log flumes, perfectly ordinary carousels—off-the-shelf mid-range rides you could go on at any theme park. In fact, several nearby parks have far more extreme and exciting rides.
 
The thing is, Disney’s theming isn’t just slapping a few cartoon animals on the sides of rides. It’s all about the unique experience, complete and, in its own way, classy.
 
 
Engage customers directly: Disney was often seen walking around Disneyland talking to visitors. At other times he’d go to see a Disney movie and get people’s reaction to the picture. This was one of the ways Walt did his market research. You can follow this model also. Don’t always use a marketing research firm or some kind of online research tool, such as Google Analytics. While these are very worthwhile, there’s no substitute for interaction with customers. Get views about your products and services straight from the people who use them.
 
Details and more details: Enter any Disney property and you will see attention to detail everywhere. You know that something special is ready to happen. This is a key element of any content marketing campaign. Even the street signs on Disney properties pay attention to detail. They are rabbit ears with arrows on them. The company could have used normal street signs but where’s the magic in that?
 

Adapting to change

Disney parks are in a state of continual change with new entertainment. A very progressive company that keeps up to speed on consumer trends and needs. Certainly always eager to adapt their parks expertise to new areas. And certainly always looking to try new things, including marketing.

Can you change? Of course, you can. Everybody changes every day. But how versatile, agile, and quickly can you adapt yourself and your organization to stay relevant in today’s society?

Organizations are always evolving. What’s different now, is that we set a new speed record of change on a daily basis. Technology gives us unprecedented possibilities. And this sea of opportunities is pushing the traditional bureaucratic, controlled and hierarchical organization into an identity crisis.

 

Social media

Disney utilize all the main social media channels/platforms to engage potential clients. All channels are used to engage and share all their material in a conversational manner. They always looking to engage and learn and serve customers.

 

Short and sweet messages

80-90% of Disney marketing messages are short and to the point. As we said previously, many topics are used to produce many messages so as not to over saturate the market with the same messages.

 

Integrating the elements

All of these strategy elements complement the firm’s brand and messages. The integrating elements? The brand and the client educational element. The key is to have a central theme to the brand. In Disney’s case, the themes are all built around a family focus, fun, dreams, and happiness. Integration of all elements is the most important part of the strategy.
More to learn: 10 Examples of How Zappos Marketing Strategy Makes a Difference

 

The bottom line

Walt Disney was a genius in many ways. His technological prowess is storied but it was his marketing genius that set him apart from everyone else.
Use a little of Walt’s business insight in your content marketing campaign and enjoy renewed and continuous business success.
Here’s the thing, the Disney dream isn’t just a new way of marketing, and it’s really a new way of running a business. They certainly understand this concept well and are using social marketing to rapidly promote their business. 

latest book

 

Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?
 All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
 
When things are not what you want them to be, what’s most important is your next step.
 
Test. Learn. Improve. Repeat.
 
Are you devoting enough energy to improving your marketing, branding, and advertising?
 
 Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?
  
Digital Spark Marketing will stretch your thinking and your ability to adapt to change.  We also provide some fun and inspiration along the way. 

More reading on marketing  strategy from Digital Spark Marketing’s Library:

12 Lessons from Ben and Jerrys Marketing Strategies
Visual Content … 13 Remarkable Marketing Examples to Study
10 Examples of How Zappos Marketing Strategy Makes a Difference
  
Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, and LinkedIn.