How can your SEO team help boost your business online?
Digital marketing is a rapidly changing landscape. It is no longer enough to invest in traditional advertising methods since most companies are taking their business online. These companies need to boost their visibility on search engines like Google to attract new customers. That is precisely what the SEO team helps them achieve.
SEO agencies boost a brand’s visibility via organic and technical methods to improve their Google ranking and increase its inflow of traffic.
Why
does your brand need SEO right now?
Seattle has its fair share of new and old brands that have already established online stores. These stores make shopping convenient for target consumers. However, there is no shortage of similar brands in Seattle that provide almost identical products and services.
The competition between these brands is fierce, and they are involved in a constant “arms race.” As one business launches a landing page to boost visibility, the other one revamps its keyword research. They are always competing for overlapping sets of target consumers.
Do
you need the help of an SEO agency?
Every website needs to be friendly towards the leading search engine and its crawlers. Becoming a search engine optimized involves several small steps and significant changes. In most of the cases, it is impossible for the website owners and webmasters to assess the level of optimization of a site.
That limits their ability to implement changes in their existing SEO strategy. Now, you may think that you are a new company in Seattle with a new website. So, you don’t actually have an SEO strategy yet. However, you could not be more wrong!
Any up and running site has some level of optimization. Whether you had hired web developers and designers for building your site from scratch, or you have bought a commercial template; your website is already sending out ranking signals to search engines like Google.
For example, you might already have public blogs, product descriptions containing industry-specific keywords, and a user-friendly set of URLs for your pages. These are all ranking signals that the search engine giant considers. To find out more, visit Mike Wiseman SEO -Toronto.
Is
your website yet to reach its full potential?
The next question that might pop into your head is, “then why does my site not rank higher on the Google SRLs?” Ranking depends on several signals, and the strength of your current ranking signals will determine the visibility of your site significantly. Determining the strength of ranking signals brings us back to the point of assessing the SEO-friendliness of a site.
Before going any further, let us assure you that it is indeed the responsibility of a dedicated SEO team to analyze the performance of a website and determine the changes that can improve its visibility to the target audience in Seattle.
Are
all SEO practices in Seattle the same?
Statistics show that over 93% of all users begin their online journey with search engines. In Seattle, people prefer Google or Bing to search for their product or service of interest. Any website with a working SEO plan for one search engine also shows considerable friendliness towards other leading search engines in the area.
Therefore, no matter what kind of a business you own, SEO is the only key to business success and brand popularity on the web.
SEO first-timers may not be aware of “iffy” practices in the SEO world that claim to bring visibility, high ranks, and higher sales. These are the Black Hat SEO techniques, which deliver little of what they promise. Google has been tightening its reigns on black hat SEO for quite a while. With the roll-out of the broad core update, early in July,
Google has ensured that all websites that do not comply with the white hat techniques will be in the receiving end of penalties. A trustworthy SEO company only uses legit technologies to improve a site’s organic traffic.
What
should you expect from your white hat SEO agency in Seattle?
White hat SEO techniques include assessing the
site’s loading speed and finding out old links that are currently broken or
dead. Apart from the two most apparent tasks, white hat SEO can do a lot more
for you and your team. Here’s what you can expect from your SEO team in Seattle
–
Curation of high-quality backlinks, and outbound links
Researching the user intent and best-fitting query terms
Optimization of media – images, videos, infographics, and graphs
Maximizing website security
The typical SEO company in Seattle should
provide a wholesome evaluation and improvement of your website’s
search-friendly features. They undertake several analytical steps, including
website structure analysis, on-page and off-page SEO analysis, conversion rate
monitoring, evaluating the website code, and estimating the user-friendliness
of your site.
According to a Google Spokesperson, “Think about your user experience (UX) while updating your site, and Google will think about your ranking.” Today, it makes little sense to tailor any site for the bots and search engines. An advanced search engine like Google is becoming increasingly “human” with each passing day. It only makes sense to improve your site quality to make it accessible for the target audience.
As long as it has a superb UI, your site’s UX will be high. There is no stronger ranking signal than UX in Google’s diaries right now. Working with the right SEO agency in Seattle can help you revamp your site’s UX while preserving your brand personality.
Should
you hire a Seattle based SEO company?
If you are still in doubt, here’s what SEO
success looks like –
Besides all factors, SEO is highly affordable
for any small and big company right now. If your business is struggling with
visibility, organic traffic, and sales, you should give SEO a try!