It has been said that advertising is the price to be paid for being unremarkable. That may be true, but I have noticed that even remarkable businesses advertise. It is a key component of your marketing campaign, for awareness or consumer education of your value. This blog’s objective is to give you some tips on creating effective advertisements.
Ways to create effective advertisements.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
– Leo Burnett
Marketing or advertising, you need to create information that your customers find interesting and worth talking about and remembering.
Here are 8 important enablers we rely on to create effective advertisement messages:
Grab and hold viewers’ attention
Hold attention with interesting information. Keep in mind that people don’t read ads, they read what interests them. Your ad messages must be interesting to your target communities.
Define a value proposition
The value that truly discriminates you from your competition. Give your customers reasons to select you.
Consider the end state values to your customers
A good example of this is Dell’s fast delivery of a custom computer.
Make your messages simple
So simple that the reader will quickly understand. Keep in mind that pictures are far more valuable than words.
It should be a component of an integrated marketing campaign.
Remember, it is not what advertising does with the consumer, it is what the consumer does after reading the advertisement. Â After looking over these enablers and Allstate’s mayhem ads … how do you think they did?
What are some of your experiences with advertising as a component of an integrated marketing campaign?
Do you have an advertising experience to share with this community?
Need some help in capturing more customers from your advertising? Creative ideas to help the differentiation with your customers?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your advertising design?
Do you have a lesson about making your innovation better you can share with this community? Have any questions or comments to add in the section below?
Need some help in capturing more improvements for your staff’s leadership, teamwork and collaboration? Creative ideas in running or facilitating a team or leadership workshop?
Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.
Call Mike at 607-725-8240.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy continually improving your continuous learning?
Do you have a lesson about making your learning better you can share with this community? Have any questions or comments to add in the section below?
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.
More reading on learning from Digital Spark Marketing’s Library:
The Nine Most Valuable Secrets of Writing Effective Copy
How Good Is your Learning from Failure?
10 Extraordinary Ways for Learning to Learn
Continuous Learning Holds the Keys to Your Future Success
Mike Schoultz is a digital marketing and customer service expert. With 48 years of business experience, he consults on and writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, Digital Spark Marketing, and LinkedIn.
