Tag: business survival tips

It’s no secret that the business world has changed drastically over the last 10 to 15 years. So much has changed that how a business would operate back in the early 2000s is practically unrecognizable now, which means that the rules have changed, and it can be hard to know how to thrive in the digital age. Additionally, technologies for business survival tips and trends continue to change the landscape, which can make it tricky to keep up.

Here are some tips for how a business can succeed in the current digital age, which all companies can benefit from.

Keep Staff Engaged With OKR

Another common issue that employers find in the social media age is keeping staff engaged. Therefore, it is worth using OKR (Objective & Key Results) for setting individual, team, and company goals.

You can use OKR software to easily track and manage these targets, and this will always help you to keep the team motivated.

Keep the Website Modern

The company website is often what people encounter first when looking for a product or service, which makes it hugely important.

You need to have a website that is modern, easy to use, and functional, but you must also keep in mind that web design trends change very quickly, so a website designed just a few years ago can now look outdated.

Therefore, you need to make regular updates to keep the site fresh and engaging.

Embrace Social Media

Of course, social media plays a huge role in business now, and this is an area that many companies find daunting or do not use correctly. This is an enormous platform and one which allows you to promote, connect, and engage, which can help your company to succeed in many ways.

Here are a few basic tips:

• Share content which is of value to your target customer
• Keep followers updated on company news
• Promote your products/services
• Respond to messages in a professional manner
• Avoid posting anything offensive/divisive

Use A Digital Marketing Agency

Every company needs to use digital marketing to increase its visibility online, but this is challenging when it is so competitive.

Therefore, for the best results, you need to find an experienced digital agency that will help to improve your presence online.

Go Mobile

Another huge change in the world over the last 15 years has been the development of smartphones which have also changed consumer habits.

You must make sure that your website is mobile friendly and consider an app that can be effective for reaching your target customer throughout the day.

Customer Service

There is a misconception that customer service is not as important in the digital age as most business is conducted online.

A consumer needs to feel valued and may have questions so you must be able to provide fast and professional customer service with a few of the best ways of doing this being:

• Live chat
• Chatbots
• Social media
• FAQs

It can be challenging to succeed in the social media age as everything has changed so much and continues to change, but these tips should help you to modernize and compete.