The best infographic design makes complex information eye-catching, shareable, and easily digestible. Most importantly, it plays a crucial role in the increasingly visual world of marketing.
Infographics remain one of the best forms of visual content in the digital world today. They catch the eye, and they can publicize a great deal of information in a short space of time.
But not all infographics are born equal. You can’t use a free tool and generate a five-star infographic every time. It takes a great deal of care and thought to create an infographic that people are going to respond to. Here are some of our best tips that will help you to design stunning infographics.
Why infographics?
Information graphics or infographics are visual representations of information, data, or knowledge. They are used where complex information needs to be explained quickly and clearly. A picture is worth a thousand words, yes?
Infographics are a versatile tool – they can be just as useful for a presentation, a blog article, or even a printed brochure or report.
Clear objective
Infographics can allow you to give your readers a lot of information fast. But you don’t want to overload them with information. An infographic should be as specific as possible. Even if the various facts and figures can apply to multiple subjects, they should be positioned and placed in a way that all join on one point. A clear purpose will allow you to hit your target audience and will prevent confusion. It’ll also make it easier to make more infographics out of limited resources.
You should never have to explain what a part of your infographic means. Infographics are designed to be consumed in a matter of minutes. Your point should become clear right from the headline and with every piece of information within the infographic.
It should be immediately obvious why you’ve included a certain point. If you find yourself hesitating or questioning why something is there, that means it’s too complicated. Remove it or think about how you can position it in a way that will make it less complicated.
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Infographic design … review your target audience
Coming up with an infographic idea is half the battle to creating a killer infographic. And the way to come up with a great infographic idea is to figure out what your audience wants.
The infographics with the most traction, most attention, and most virality, are the ones that meet your target audience right where they want it most.
One mistake that I’ve seen people make when creating an infographic is that they try to choose something that is generically popular rather than specifically relevant to their audience.
Your goal is to create an infographic for your audience, not necessarily for the whole world. Keep it specific, relevant, and targeted.
A killer headline is a necessity
Your infographic’s headline is extremely important. This principle is the same as with any great blog article. The infographic doesn’t get any attention if it doesn’t have a great headline.
Good headlines will have these features:
They describe the infographic
They grab the user’s attention.
They are short enough to understand at a glance. 70 characters is a good length.