As the leading signage solutions provider, we often get questions about the key differences and the advantages and disadvantages of indoor and outdoor signages, so we prepared this article to help you pick your next Signarama signage.
Purpose
First off, indoor and outdoor signages differ in purpose, so it’s down to what you want to accomplish if you are choosing between the two.
You can use outdoor signage to appeal to your market. When designed correctly, outdoor signage can help people recognize your brand, services, and products. They might not be aware of it, but you can imprint your brand in people’s thoughts with good outdoor signage.
On the other hand, indoor signages can help you when customers flock into your business as you can use these signages to promote your business even more.
Also, indoor signages can be used to inspire your employees by displaying your company’s goals and philosophy.
While outdoor signages are used more for marketing, indoor signages have a more personal connection with specific information for customers and employees in your business.
When it comes to the purpose of buying signage, there’s no problem with deciding to go for both as they have their purposes and should benefit your business in their unique ways.
Audience
Most likely, your business is in a busy commercial area where lots of things are going on and people are always running about and taking care of their jobs. Because of this, people won’t have a lot of time to stare at your signage.
With appropriate and well-designed outdoor signage, you can keep your market’s attention for the longest time possible. All you need to do is attract people to look at your signage for a few seconds, and your signage has done its job.
After looking at the outdoor signage and getting interested, some customers may go into your establishment.
Here is where indoor signages come into play. With quality indoor signage and well thought of content, you can increase your chances of profit if you do it right.
Material
There are many types of digital signages made with various shapes and materials, and they also come in different sizes ranging from those as small as tablets and as big as a billboard.
When looking for outdoor signages, it’s most common to find problems when examining the material and physical characteristics of signages because they will be outdoors night and day.
You have to worry about its brightness, especially during the day, as you want it to stay readable even under the heat of the sun. Also, it must work well in the dark and not be too bright so you won’t disturb other establishments in your area with too much light.
Also, since you will place it outside, you need to make sure that it’s made of sturdy material that can withstand the heat during the summer and also the winter and rain.
You would also need to consider the size, especially in big areas with other businesses, as you don’t want your signage to fall into obscurity.
For indoor signages, it’s less complicated because you don’t want to worry about the weather and other signages from other businesses. Since it’s your own environment, you can easily take care of it.
When it comes to the screen, LED and LCD are your main choices. If you’re looking for outdoor signage, LED screens are better since they can display the same content for long periods.
On the other hand, LCD screens will work better at displaying changing content in indoor environments.
Never get outdoor signages with LCDs as they can get damaged and are bad at displaying the same image for a long time.
Resolution and plug-and-play integration
Indoor signages are better for more up-close looks, which is why they typically have a highly better resolution than outdoor signages.
When it comes to displaying content, indoor signages are more flexible to work with as they are compatible with third-party controllers and input, while outdoor signages rely on its own software and controller.
Market engagement features
With outdoor signages, there’s a huge potential for reaching your market if you make the content as interesting as possible. It lets you introduce yourself to your market and get them interested. They can be very engaging, but they don’t offer any interaction with the market.
Unlike its counterpart, indoor signages can be equipped with features for customer engagement like touch screen menus, ordering, browsing, and many more.
While both are very engaging, they do it in different ways. Simply put, outdoor signages get people interested, and indoor signages keep them interested.
Integration
There are many ways to arrange your signages, and you need to keep in mind where you’re going to place your signage to make sure that it will fit perfectly.
Also, you need to make sure that your planned signage content is good for where it’s going to be and that it has a structure that can withstand other factors like people and weather.
The bottom line
If you’re deciding between indoor and outdoor signages, why? They are made for different purposes that complement each other. Instead of choosing one, it’s better to get both kinds and reap all the benefits that effective signages have to offer.
To help you choose the right signage for your business, we have a wide range of different signage types and brands. Call us now, and we’ll help you grow your business with your next Signarama signage.