There are over hundreds of small business email marketing software
available in the market. It’s no wonder that some people find it both
frustrating and tiring to choose the best tools that fit their needs. With the
right tools, you can achieve increased revenue and a larger customer base. The
problem is that it takes the right tools for the right task.
The truth is that there is no single tool that
perfectly fits all your needs. Most marketers use at least 2-3 tools for
different tasks. But how do you choose the marketing software that you’ll need
for building connections with your customers?
Considerations for Choosing the Right Software
Before we discuss the email marketing software
that works best for you, let’s first understand what makes good email marketing
software. Each one of us has his/her conditions that need to be considered when
choosing the right software. Therefore, we need to first understand what these
conditions are so that we can wisely choose the marketing tools we purchase.
Features
Ideally, you’ll purchase or use the email
marketing software that offers all the features that you need. If your budget
is limited, you can go for the free or starter packages as these often provide
the main features that you’ll need. There’s no need to purchase premium
software that has tons of features that you’ll never be using.
Learning Curve
Another aspect of email marketing software is
that they have varied learning curves. Basic tools are easy to learn but some
marketing software may take a few dedicated hours just to get started. Choosing
the email marketing software that fits your learning curve helps you get
started as soon as possible. There’s no point in purchasing complicated
software that you can’t use properly.
Integration
Email marketing software provides the benefit
of integration for different platforms, particularly eCommerce sites. It’s
something you’ll need to consider when choosing an email marketing software as
it saves you lots of time.
Recommended Email Marketing Software
Our top 4 recommended email marketing software
is what you can consider as all-around software that can be used by anyone.
These tools are easy to use and provide key features at a minimal price. Most
of this software is also capable of integration with different eCommerce sites.
1. Omnisend
The magic that Omnisend
has involves its simple learning curve that still comes with high-level
customization through automated workflows. It’s one of the easiest email
marketing software to learn, but it also offers flexibility as it allows
omnichannel marketing.
Those who want to go deeper into email
marketing can learn how to do automation, segmented emails, and designs for
mobile through this software. Despite the diversity of features, the software
makes it easy for anyone to learn how these are used for email marketing with
its innovative design.
Overall, Omnisend is the perfect app to get
started if you want to commit to learning email marketing.
2. ActiveCampaign
ActiveCampaign is probably the most
user-friendly in terms of design, especially for beginners that don’t want
complications but aim for good results. The drag-and-drop interface makes it
easy for anyone to learn and use ActiveCampaign. Another level of convenience
added is the integration of royalty-free images for anyone to use.
In terms of core features, ActiveCampaign
doesn’t fall behind because of its ability to provide real-time information on
your email campaign’s performance. A/B testing results along with current open
rates and conversion rates are viewable through a dashboard.
Overall, ActiveCampaign is the ideal software
for anyone starting because it streamlines how email marketing is performed for
anyone.
3. MailChimp
MailChimp is popular because of its
easy-to-use features for email marketing. Ready-made templates are available to
help marketers get started with their email campaigns.
The strength of MailChimp lies in its ability
to make social media marketing easier for anyone interested. Aside from
automating when weekly newsletters are sent, it can also allow you to automate
the template used for emails.
Overall, MailChimp is another strong choice
for new marketers as it provides simple automation for your email campaigns.
4. SendinBlue
The strength of SendinBlue
is in its capacity to integrate with several eCommerce platforms in just a few
clicks. Those who are handling several eCommerce stores will benefit from
integration as it handles all these sites at once.
Contact list synchronization is another key
feature provided by SendinBlue. With this software, there’s no need to worry
about arranging contact lists from several sites. You can easily target
receivers and send emails to different subscribers.
Overall, SendinBlue offers the strongest set
of features for businesses that handle several eCommerce stores.
Summary
Choosing email marketing software is about accessibility and meeting your business needs. Even the simplest software can work well and provide you with results as long as you’re able to master how to use it.
For those that want flexibility, it’s recommended to master software that provides customization features such as omnichannel marketing and email automation.
As the leading signage solutions provider, we often get questions about the key differences and the advantages and disadvantages of indoor and outdoor signages, so we prepared this article to help you pick your next Signarama signage.
Purpose
First off, indoor and outdoor signages differ in purpose, so it’s down to what you want to accomplish if you are choosing between the two.
You can use outdoor signage to appeal to your market. When designed correctly, outdoor signage can help people recognize your brand, services, and products. They might not be aware of it, but you can imprint your brand in people’s thoughts with good outdoor signage.
On the other hand, indoor signages can help you when customers flock into your business as you can use these signages to promote your business even more.
Also, indoor signages can be used to inspire your employees by displaying your company’s goals and philosophy.
While outdoor signages are used more for marketing, indoor signages have a more personal connection with specific information for customers and employees in your business.
When it comes to the purpose of buying signage, there’s no problem with deciding to go for both as they have their purposes and should benefit your business in their unique ways.
Audience
Most likely, your business is in a busy commercial area where lots of things are going on and people are always running about and taking care of their jobs. Because of this, people won’t have a lot of time to stare at your signage.
With appropriate and well-designed outdoor signage, you can keep your market’s attention for the longest time possible. All you need to do is attract people to look at your signage for a few seconds, and your signage has done its job.
After looking at the outdoor signage and getting interested, some customers may go into your establishment.
Here is where indoor signages come into play. With quality indoor signage and well thought of content, you can increase your chances of profit if you do it right.
Material
There are many types of digital signages made with various shapes and materials, and they also come in different sizes ranging from those as small as tablets and as big as a billboard.
When looking for outdoor signages, it’s most common to find problems when examining the material and physical characteristics of signages because they will be outdoors night and day.
You have to worry about its brightness, especially during the day, as you want it to stay readable even under the heat of the sun. Also, it must work well in the dark and not be too bright so you won’t disturb other establishments in your area with too much light.
Also, since you will place it outside, you need to make sure that it’s made of sturdy material that can withstand the heat during the summer and also the winter and rain.
You would also need to consider the size, especially in big areas with other businesses, as you don’t want your signage to fall into obscurity.
For indoor signages, it’s less complicated because you don’t want to worry about the weather and other signages from other businesses. Since it’s your own environment, you can easily take care of it.
When it comes to the screen, LED and LCD are your main choices. If you’re looking for outdoor signage, LED screens are better since they can display the same content for long periods.
On the other hand, LCD screens will work better at displaying changing content in indoor environments.
Never get outdoor signages with LCDs as they can get damaged and are bad at displaying the same image for a long time.
Resolution and plug-and-play integration
Indoor signages are better for more up-close looks, which is why they typically have a highly better resolution than outdoor signages.
When it comes to displaying content, indoor signages are more flexible to work with as they are compatible with third-party controllers and input, while outdoor signages rely on its own software and controller.
Market engagement features
With outdoor signages, there’s a huge potential for reaching your market if you make the content as interesting as possible. It lets you introduce yourself to your market and get them interested. They can be very engaging, but they don’t offer any interaction with the market.
Unlike its counterpart, indoor signages can be equipped with features for customer engagement like touch screen menus, ordering, browsing, and many more.
While both are very engaging, they do it in different ways. Simply put, outdoor signages get people interested, and indoor signages keep them interested.
Integration
There are many ways to arrange your signages, and you need to keep in mind where you’re going to place your signage to make sure that it will fit perfectly.
Also, you need to make sure that your planned signage content is good for where it’s going to be and that it has a structure that can withstand other factors like people and weather.
The bottom line
If you’re deciding between indoor and outdoor signages, why? They are made for different purposes that complement each other. Instead of choosing one, it’s better to get both kinds and reap all the benefits that effective signages have to offer.
To help you choose the right signage for your business, we have a wide range of different signage types and brands. Call us now, and we’ll help you grow your business with your next Signarama signage.