Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through these social media tools.
.Analysis Tools
1. Analyze Social Media Traffic With Leadfeeder
Leadfeeder is a B2B tool that lets you track website visitors and retarget them on social media without having to install a special code or enlist the help of your webmaster.
It connects to your Google Analytics account and uses the data to give you leads. As soon it’s set up, you’ll immediatelystart seeing which companies have visited your website from social media platforms over the past week. You can also view which products or services they’re specifically interested in.
There’s a free 30-day trial that you can sign up for using your Google account.
With your new list of leads, click on the name of a company and Leadfeeder will show you whom you can reach out to on LinkedIn from that company, including second-level and third-level connection contacts (which makes your lead outreach that much warmer).The tool also shows you which social network referred traffic, how many pages those users visited, and how long they stayed on your site.
Leadfeeder makes it easier to filter your data to analyze what’s happening with your social media traffic on your website.
2. Build a Custom Dashboard With Cyfe
There are plenty of social media dashboards available, but Cyfe makes monitoring your accounts a little bit easier. It’s a custom, cross-channel tracking dashboard that has performance (instead of scheduled posts) baked into its DNA. Better yet, it’s free.
Signing up is quick and easy with a simple form to fill out. Once you’re logged in, you can customize your dashboard by adding your own widgets.
3. Analyze Your Competitors With Mondovo
Are you wondering what your competitors are doing to capture the attention of their followers? Then you’ll want to start a Mondovo account.
Mondovo is a Facebook and Twitter competition analyzer tool that shows what your competition is doing right and wrong. It isn’t free, but it is affordable. You only pay a few cents for each feature you want to access.
To get started, you’ll be asked to choose which area you want to analyze. Click Social to analyze your Facebook competition.
Next, pick how many domains you want to analyze. They’re only $0.15 per domain. Then create your account.
4. Shoot Short Films With Cinamatic
If you’ve ever dreamed of being a cinematographer, you’ll want to check out Cinamatic. It’s an app that lets you create short films and share them on Instagram or Facebook. The big difference between Cinamatic and other video-production apps is that it lets you shoot short clips and then add filters to make your video more attractive and professional.
Cinamatic is available in the App Store for $2.99. Once downloaded, just press and hold the red button to record. You can stop mid-movie to go to a different location to add interest.
5. Combine Photos, Videos, and Music With PhotoVideoCollage
Does your business host a live event? Do you want to showcase your product in action? PhotoVideoCollage is the app to bring those static pictures to life with music.
You can take photos from your phone and put them to music using a variety of layouts. After you select your layout and add your images, incorporate music. Adjust the volume, use snippets of songs, and apply fade effects to complete the experience.
6. Broadcast Live to a Wider Facebook Audience With Livestream
Livestream is slightly different from Facebook Live. The big difference? You can reach more people by sharing your event with the masses, not just the people who like your page. If your business holds a conference or award show, this is a great tool to have.
Click the link to install the app on your Facebook page. Then choose whether you want to broadcast from your smartphone or computer.
Once you’re live, you’ll be able to engage with viewers through comments, as you can see in this livestream of the Ironman World Championships. Better yet, your viewers can engage with each other. It’s an interactive type of broadcasting tool.
7. Create Time-lapse Videos With Hyperlapse
Ever wanted to share a fun moment without taking up a lot of your follower’s time? Then Hyperlapse is for you.
Instagram build this time-lapse video software, so you know it has strong social media capabilities. But it’s not your average time-lapse video software. This app (which you install on your phone) stabilizes your camera, giving you higher-quality videos.
To use it, download the app and give Hyperlapse access to your camera. Then take a hyperlapse video of something, anything. For example, take a hyperlapse video walking through your office and saying hi to your co-workers. Or shoot a video of the sunset over your building.
Research Tools
8. Run Advanced Instagram Searches With Mulpix
One of the biggest challenges of social media is sifting through all of the noise. You have to contend with lots of chatter and algorithms online. When you’re looking for something specific on social media, you need a specialized search engine that filters based on your requirements, rather than what the bots think you want to see.
That’s where Mulpix comes in. It’s an enhanced search engine for Instagram that works by leveraging multiple hashtags (instead of just the term you used in your search), saving you a lot of time.
One of the best features is the geographic targeting. If you’re looking for places to go hiking in Boulder, Colorado, for example, you can type in the search terms “boulder” and “hiking.” The app will automatically filter out any posts that have to do with “bouldering” and instead focus on the city of Boulder.
9. Research Hashtags With Hashtagify
Many marketers use hashtags in their posts without knowing if people are actually searching for them. Hashtagify solves this problem by putting real data behind the hashtags you use. You can see the most popular hashtags related to your topic or product.
For example, if you sell running gear, you might be tempted to use #running in your posts. This is a good start, but there are other hashtags that will make your posts stronger. To discover those, type “running” into the Hashtagify search box. The results below include #everymomentcounts, which is a unique hashtag related to running that you might not have thought of before.
Contest Tools
10. Run a Contest With Rafflecopter
When it comes to social media, it’s all about engagement. Rafflecopter lets you create a contest to get people engaged with your account and build your following.
Sign-up takes only a clicks. Once you’re logged in, you can create a giveaway in minutes.
11. Run Facebook Campaigns With ShortStack
If you regularly run campaigns through your Facebook page, you need ShortStack. It lets you design and create attractive campaign pages.
Signing up is easy and takes only a few seconds. Once you’re logged in, create a new campaign using either a template or a blank page. If you’re new to the design world, a template is the way to go.
Wrapping Up
Setting up social media accounts on Facebook, Instagram, Twitter, and so on is just the beginning. Gathering the right group of tools can make it easier to build your following and manage your accounts. These 11 third-party tools and apps stand out from the pack.
What do you think? What’s your favorite tool? Which apps do you use that aren’t listed here? Share your experience in the comments below!