Tag: structured data

How Long Does SEO Take To Start Working?

Search engine optimization (SEO) is an ongoing and continuous process, which means your website won’t be indexed by search engines instantly. In fact, it takes a considerable amount of time before your site starts to show up in search results. This is true even if you hire an expert SEO firm instead of working on the site yourself. While you can expedite the process with
on-page SEO, there’s no ‘magic button’ that will make your website show up in search results overnight.

Moreover, because there are so many factors that go into optimizing a website for search engines; it’s almost impossible to estimate the timeframe in which you will start seeing those wonderful green arrows from Google. Nevertheless, you can speed up the process with these simple tips:

 

Add Rich Content To Your Website

First and foremost, before you even begin to think about SEO optimization, you need to create high-quality content on your website. Whether your website is a blog, eCommerce site, or a corporate portal, you need to ensure that the content is engaging, of high quality, and solves a specific or targeted problem. 

Moreover, the content should be original, relevant, and contain correct usage of grammar and syntax. In addition to increasing your organic traffic, optimized content can help improve your website’s Search Engine Ranking (SEO) and is often used as anchor text for internal links. 

This, in turn, helps Google understand what your website is about and crawl your website more efficiently. Keep in mind, however, that search engines don’t like duplicate content, especially if it’s across multiple websites.

 

Featured snippets are short, snappy summaries that Google shows for certain search terms. If your website is having difficulty ranking for specific search terms, you can try and have those terms added to a featured snippet. 

As mentioned, featured snippets are summary boxes that show up at the top of the search results, usually in the first couple of results. You can get Google to show a summary of your website by submitting your content to Google, via Google Search Console. 

We advise against keyword stuffing and trying to ‘trick’ Google into displaying a featured snippet. Instead, create quality content that answers your user’s question, and Google will likely include your summary as a featured snippet.

 

Be Patient And Stay Committed

SEO is an ongoing process, which means that you have to be patient and stay committed to your SEO strategy. While you can expedite the process with on-page SEO, there’s no ‘magic button’ that will make your website show up in search results overnight. 

However, if you want to speed up the SEO process and get those wonderful green arrows from Google, you’ll have to ensure that your website is ‘search engine friendly. This means that your website should be easily crawlable and navigable by search engines, as well as provide high-quality and rich content. 

For example, if you’re using WordPress to power your website, make sure you have installed a suitable theme and are using the right plugins. Make sure your website is fully optimized for mobile, has a sitemap, and is regularly updated. Moreover, you should also be leveraging social media to attract more traffic to your website.

 

Develop A Content Marketing Strategy

Another approach to setting up a local SEO agency is to develop a content marketing strategy and optimize your existing content for search engines. This means that you need to be regularly publishing unique and engaging blog posts, eCommerce product descriptions, press releases, and corporate posts. 

While there’s no set rule for how often you should publish new content (this depends on your industry and audience), try to publish at least one or two posts per week. You should also try and generate more backlinks to your website. This can be done by guest posting on other websites, publishing press releases, creating infographics, and link building. By creating more content, you will also be increasing your chances of showing up in Google’s “related searches” section.

 

Add Structured Data To Your Website

Structured data is extra descriptive code that you can add to your website, to help search engines better understand and display your content. For example, if you are selling products on your eCommerce website, you can add structured data to your product pages to display pricing, availability, and review ratings. 

Structured data is especially important for eCommerce websites, as it is one of the main ways that search engines can pull product data. With Google Shopping, product data is crucial, and without it, your products might not show up in search results. 

To add structured data to your website, you will need to use a code generator, like Schema.org or Commend. Alternatively, you can use a free SEO plugin, like Yoast SEO, to add structured data to your website.

 

Make Your Website Responsive

Lastly, you should also try and make your website responsive to ensure that it’s easily accessible to all devices. According to a 2017 report by ComScore, more than half of all internet traffic comes from mobile devices, with most people using their smartphones. 

This indicates that users are increasingly using their mobiles to navigate the internet. By making your website responsive, you can ensure that your website is accessible, regardless of what device your users are on. To make your website responsive, you can use a responsive theme, or you can add responsive functionality to your existing theme.

 

Conclusion

SEO is a long and arduous process, and there’s no guarantee that your website will rank at all. That being said, optimizing your website for search engines is an essential part of digital marketing and will help you to grow your business. 

By following the tips outlined above, you can speed up the SEO process and get your website in front of more users. However, SEO isn’t something that happens overnight. It’s a long-term strategy that requires patience, perseverance, and commitment.

Voice Search as an Important SEO Trend: Changes Are Required

In the year 2011, Siri was introduced to the world by Apple. This technology was undoubtedly a novelty that provided important information along with laughable responses to several other queries. People and businesses found it difficult to understand that it would become one of the most important digital trends that would rule the future. Since then, voice search has gone through several important changes. Find SEO by Get House Deals.

There are important voice-activated technologies that are present in the market, namely Google assistant, Cortana, Alexa, and also, Siri. 

Advantages associated with voice commands

Since the technology of voice recognition is becoming versatile and accurate, users have started to realize the benefits that are associated with using voice commands. This has also allowed in a better ranking of the websites. The reasons as to why people are in love with voice search include:

  • They can multitask easily.
  • It is easier for them to complete their tasks faster. 
  • They can receive answers instantly.
  • It is also responsible for making the daily routine easy.

Optimizing for voice search

Indeed, the adoption of this amazing technology is still going on; however, smart marketers have started optimizing voice already so that they can get the best out of search marketing in the future.

Voice optimization is undoubtedly significant for most of the large as well as local businesses. Most of the individuals prefer using voice search when they are driving, asking questions regarding a particular business location, etc. Both the chain companies as well as small businesses are interested in optimizing for local SEO and they need to consider voice search queries. 

If you are interested in making your business stand out from the huge crowd and reach the top position within search engines, you have to consider optimizing for voice search when you are strategizing your content. Given below is a list of the significant changes that you should be making for optimizing voice search. 

Keyword research

It is your responsibility to consider all the semantic differences that lie within the search queries. You have to understand that people type as well as speak differently. You need to understand and brainstorm the different types of questions that people can ask based on the target keywords that you are choosing.

You can use several tools for doing this. You can use an important SEO tool; namely, Answer the Public, which has gained a lot of popularity. This tool will help you to understand all the questions that can be asked based on a particular keyword. 

Site structure as well as content development

When you are building an amazing content strategy and you are thinking about optimizing for voice search, you will want to understand the questions that your customers will be asking. This will help in making sure that you are available through voice search irrespective of the requirements of the customers. You have to consider the following points:

Apart from that, the three significant content types, which work ideally for voice search optimization include:

  • Information intent- Guides, how-to, etc. 
  • Navigational intent- Store locations, press releases, services, customer service information. 
  • Transactional intent- Videos, comparisons, product information, product stories. 

Structured data optimization

There is no denying the fact that optimizing for voice search is a hit and miss. Unlike regular results, where the results that appear second for any particular search query are going to attract traffic, voice search is responsible for returning one single answer from the result that is best optimized.

Therefore, it is your responsibility to ensure that you are making the content informative and relevant so that Google finds your answer to be the best optimized.

You also need to make sure that all your pages can be crawled easily. If you have not done this, you need to ensure that you are creating a sitemap and submitting it to Google search console. Another important thing that can help Google bots understand the content, as well as its relevance, is using schema or structured data markup. 

Structured data markup will help in creating metadata, which will tell Google regarding the content, without affecting how the content appears to the users. Given below are a few examples of the type of information that you should identify for the Google bots. 

Structured data markup does not affect the rankings directly. However, it can help in boosting the results of voice search by depicting the relevance associated with the content for certain search queries.

Making use of schema data is also considered to be one of the best SEO practices, as stated by www.forbes.com. 

Mobile-friendly means voice friendly

The algorithms of the search engines have started changing and they have already made search engine marketing mobile-first. You need to know that most of the voice searches are responsible for coming from smartphones. Therefore, when you are optimizing for voice search, it is going to have a positive impact on mobile optimization as well. For instance:

  • Voice search results are responsible for loading 52% faster on mobile phones in comparison to average pages. 
  • Making use of structured data can help in making the content perfect for voice search. 

This has been stated by the professional marketers of SEO by Getting House Deals. 

Getting ready for future developments

While several steps can be taken for incorporating voice optimization, it is undoubtedly only the beginning. Home voice assistants have already started gaining popularity. People from different parts of the world have also started recognizing the capabilities that these tools have.

Big brands like Google, Microsoft, and Amazon are constantly developing several features as well as capabilities to contribute to the growth of voice search. Therefore, the ideal thing that you can consider doing is to prepare yourself for all the future developments that are coming along the way. 

The bottom line

Voice search has already started dominating search engine optimization and it is also having a great impact on search marketing. You need to make sure that you are incorporating all the strategies that have been mentioned above so that you can prepare your business for the best even when the adoptions continue growing.