Are you looking for new ways to create social media content? Interested in tools that can help you? In this article, I’ll provide 3 types of tools to create and share social media content.
#1: Convert Long Form Content to Slides
Presentations are great for readers who need a little more time to digest bigger pieces of content. They also let you introduce your business in a more visually appealing way. Break your content into slides and share your professional presentations with these tools.
SlideShare
LinkedIn’s SlideShare gives you a platform to build, upload, and edit presentation decks and share them on social media. The list of sharing sites includes Facebook, Twitter, Google+, and of course LinkedIn. Email, links, WordPress shortcodes, and iframe embedding are also available to share your work.
Cost: Free
SlideBoom
SlideBoom can convert your PowerPoint presentations to Flash so you can share them with colleagues, prospects, and customers. As private or public, SlideBoom lets you share your presentations with just the right audience.
Cost: Free and paid versions
Convert your PowerPoint presentations to Flash with SlideBoom.
Prezi
Prezi is available for your desktop or as an online editor. It makes creating an effective presentation a snap. Browse the knowledge base or upload your own presentations. You can add animations and share your content on Twitter, LinkedIn, and Facebook.
Cost: Public accounts are free and will be viewable, searchable, and reusable. Pro accounts run from $5-$20 per month.
Create dynamic presentations with Prezi.
SlideSnack
SlideSnack is a presentation-sharing tool that lets you easily upload presentation slides accompanied by voice overlays. You can share them with Blogger, Facebook, WordPress, My Webs, Weebly, Jimdo, Tumblr, Hi5, Orkut, and YouTube.
Cost: Free
Upload slides and add voice overlays with SlideSnack.
#2: Present Your Business on Video
Video is perhaps the most important medium for sharing and presenting content online. YouTube is the top dog with over 1 billion unique users each month, but other top video-sharing services look to take some of the market share.
Could your bustling business benefit from these top online video tools?
PowToon
PowToon features a user-friendly presentation interface and minimalist design. You can use it to create branded video and share it with prospects and customers.
Cost: Free and paid versions available
PowToon lets you create branded video that you can share on your social channels.
Magisto
Magisto lets you synchronize audio and visual aspects to make an emotional connection with the viewer. Share your videos on Facebook, Google+, Twitter, YouTube, or your own blog.
Cost: Free and paid versions available
Magisto lets you turn images and video into short movies.
WeVideo
With WeVideo, you get worry-free cloud access to your media, Ken Burns-style animations, voiceover capabilities, and a library of licensed music to make video editing stress-free. Sharing capabilities include Facebook, Twitter, Vimeo, and YouTube.
Cost: Free and paid versions available
WeVideo is a cloud-based video editor.
Wideo
Wideo works in tandem with your marketing strategy to create videos in minutes. You can create professional videos online and share them on your blog, Twitter, Facebook, and Google+. If you prefer to have Wideo create your video, graphic designers are on hand to assist with your marketing needs.
Cost: Free and paid versions available
You can create video in minutes with Wideo.
Share Your Video Content
Once you create your video, here are some places to upload and share it:
YouTube
Just about everyone is familiar with YouTube for its public and private video upload freedom, customizable thumbnails, and monetization capabilities. An incredible 300 hours of videos are uploaded every minute, and according to a recent report from Digiday, there is something for everyone.
Cost: Free and paid versions available
Vimeo
Vimeo’s platform is similar to YouTube and is ideal for video sharing, discovery, and sparking creativity. You can get inspired by individuals and businesses that are passionate about video.
Cost: Free and paid versions available
Dailymotion
Live and on demand, Dailymotion is the place to watch videos of sporting events, hilarious bloopers, fashion shows, and more.
Cost: Free
Metacafe
With a youthful tone and appearance, Metacafe showcases short-form videos, gaming, television, and music.
Cost: Free
#3: Show Your Story With Infographics
Give your content a huge boost with infographics, which encourage engagement. According to Content Desk, an infographic is 30 times more likely to be read than a purely text article.
In fact, the state of visual content has grown in importance from key marketing decision-makers worldwide, supported by a recent report from eMarketer and the communications firm Lewis. They report that 94% of marketing decision-makers produce visual content.
The reasons behind the popularity of visual content may come as a surprise. According to the study, the top reasons for visual content production are not its aesthetic appeal, but its ability to encourage engagement, the social media requirements, and the customer’s reduced attention.
There are easy and affordable ways to stand out visually on social media. With minimal training, these top infographic websites let you create and share craveworthy content.
Easel.ly
Easel.ly lets you easily edit and customize infographic templates. You can share your new canvas immediately on Facebook, Twitter, and Pinterest.
Cost: Free
Easel.ly lets you edit and customize a variety of infographic templates.
Piktochart
Piktochart lets you create innovative, design-intricate infographics complete with icons, images, charts, and interactive maps. Once finished, save and publish your newly minted content directly to Facebook, Twitter, Google+, and YouTube, and even convert long-form infographics to multi-slide presentations on SlideShare.
Cost: Free and paid versions available
Design innovative infographics with Piktochart.
Canva
With Canva, you can quickly create infographics, along with presentation covers, social media images, online advertisements, flyers, and more. Canva lets you share your work on Facebook and Twitter.
Cost: Free and paid versions available
Choose from Canva’s library of design sizes and styles.
Visme
With Visme, you can easily create beautiful presentations, infographics, reports, web content, and wireframes all in one place. Share your content online as a URL or on social media, embed it on your website, or download it for offline use.
Cost: Free and paid versions available
Visme lets you create presentations, infographics, reports, web content, and more.
Share Infographic Content
Here are some platforms where you can share your infographics:
Cool Infographics
Cool Infographics is free to marketers in the design community who want to submit their work to a forum for review. In addition, the service lets you self-publish, connect, and discover visual content. It’s a way to drive more traffic to your business.
Cost: Free
Submit Infographics
Do you have an infographic you’re proud of and want to submit it for review? On Submit Infographics, you can publish and share branded designs to be stored in the site’s visual content library, which is available for the viewing pleasure of the site’s large audience.
Cost: Free and paid versions available