Seth Godin certainly gets it … probably had it down before anyone else. What may you be asking? My top SEO strategies are what creates content marketing success, of course. Secrets? Probably not. But certainly essential for success.
We don’t have an information shortage; we have an attention shortage.
– Seth Godin
Whenever you write an article or record a video, speak or write authentically, from the heart. Don’t worry about what people will think.
Content marketing tactics such as; blog posts feature articles, optimized website copy, white papers, social media content and press releases. They are what move consumers along a specific path. Content marketing generates awareness of your brand, product or service. It inspires consumers to engage and consider you. It converts them into leads and sales and creates advocates. Lots to gain, yes?
More to learn: Press Coverage … 9 Actionable Ways to Get Good Coverage
Discover how content marketing exposes consumers to your brand, engages potential customers, and converts them into leads and sales. The following are our recommendations for ensuring the success of an online content marketing strategy. A strategy that even small businesses can successfully implement today.
My top SEO strategies … influence marketing
There is nothing more valuable than contact with people who already have popular websites. Do not try to ask them to promote you. The better option is to some ego-bait stuff (like interview) with them then ask them for a guest blog.
In-depth articles
Forget about writing average blog posts. Instead of this write some 10X stuff – 10X Content is the Future.
Combine techniques
It is a mix of skills you already know but from your perspective. For example, I used to check the volume of keywords through Google PPC and Bing PPC program then make a new content map strategy.
Competitors
Tools designed for spying on your competitors cover just 50% of this job. Check every post, comment and article your competitors push. This way you can measure what strategy could be fruitful for your business.
Content
Not just SEO’d and unique but also useful. Your content should be shared and liked. Your goal here is to be noticed and mentioned. You need to receive as much attention as possible.
Promotion
No matter how good your content is, you won’t get any benefit from it unless you promote it. Hard. Remember: 99% of perspiration and 1% of inspiration.
Content comes first
A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. Note that a website with good content can become even better with SEO!
So, what is considered good content?
SEO strategies and techniques … original content
(articles, text, images, videos, presentations, infographics, comments, etc.) No copies or re-writes of existing articles.
Content published on your website first
Even if it’s your content, if you have already published it on another website then it’s not good for your site.
Content that includes text as well
Try to have text to accompany your non-text content. For example, if you post videos on your website, try to add a text description as well. If you add images, try to describe in words what the image is all about.
Content that is well researched
Users don’t want to read quickly prepared posts and neither do search engines. If you are writing about a certain topic or answering a question, make sure that what you write is justified and covers both sides of a story. Long articles are proven to rank better than short articles.
Posting frequency
Two things are important when it comes to posting frequency. First is to have fresh content on your website and second to establish a publishing strategy and stick to it.
Keyword research
Keyword research is the main driver of successful SEO. To improve your search engine ranking, you’ll need first to analyze keywords that are relevant to your industry.
Sound link building
It’s simple: high-quality link building produces greater results.
Creating quality content
Don’t let poor content affect your site’s search engine rank. It’s vital that you offer engaging and useful information to keep your visitors coming back.
When you go about implementing SEO strategies ( to guarantee a favorable search engine ranking), try following these methods to improve your ranking.
Content marketing strategy
Every website should have a content strategy focused around your top keywords. When you create content such as blog posts, videos, whitepapers, research reports and webinars, it gives people something to link to. Also, the content you create can rank by itself in the search engines.
For example, if you write a blog post on “How to Pick an SEO Company,” there is a possibility it will rank for some of the keywords you use in the title and the body post. This is especially true if the post gets linked to from other websites or shared a lot on social media. It also helps if your website, as a whole, already has significant high-quality links.
This results in high domain authority, which translates into better rankings for all of your content. Also, regular content creation shows Google that your website is alive and active. By sending this fresh content signal to Google on a continual basis, it will result in better rankings for your website as a whole.
Generate quality backlinks
Having an influencer and content marketing strategy will help you develop backlinks to your website. It is also important to actively seek ways to get people to link to you. Some of the best ways to do this are to write for a large publication, do industry interviews, and recommend your powerful content to people who matter.
Also, you can also use tools like Majestic SEO to see who is linking to your competitors. Once you identify the links to your competitor’s sites, you can analyze these links and learn how they got them. This will pave the way for the implementation of a similar strategy for your website. For example, did they donate to a charity causing the charity to link to their site? You can do the same thing.
Be mobile-friendly
In 2015, there was a major Google update known as Mobilegeddon. This meant that if you did not have a mobile version of your website by April 21, 2015, you lost a significant amount of your rankings in the mobile version of the Google search listings.
Keep studying: 19 Top Marketing Initiatives We Should Be Discussing
So your website needs to be mobile-ready. There are three types of accepted options for a mobile site in Google’s eyes. The first is a responsive design. The second is being set up on a mobile subdomain or use dynamic serving. And finally, Google also now ranks websites higher that apply SEO for their apps. So if you have an app, make sure you are taking the time to implement application SEO.
Move to HTTPS, a secure site
The “S” in HTTPS stands for security, and if your URL leads with HTTPS (Example Domain) instead of HTTP (Example Domain), then your website is secure. Google wants you to move your site to HTTPS so badly that they are now giving a ranking boost to websites that are secure. As we moved into 2016, we started seeing many new websites transferring to HTTPS.
Need some help in finding ways to grow your customers?
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Call Mike at 607-725-8240.
So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you. But believe in the effectiveness of collaborative innovation. And put it to good use in adapting to changes in your business environment.
It’s up to you to keep improving your learning and experience with innovation and creativity efforts. Lessons are all around you. In this case, your competitor may be providing the ideas and or inspiration. But the key is in knowing that it is within you already.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
Try. Learn. Improve. Repeat.
When things are not what you want them to be, what’s most important is your next step. Call today.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
More reading on social media marketing and advertising from Digital Spark Marketing’s Library:
What Marketers Need to Know about Personalization Strategies
19 Top Marketing Initiatives We Should Be Discussing
My Top SEO Strategies for Content Marketing Success
Innovation in Marketing … the Birchbox Subscription Model
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