Generating traffic and increasing exposure are valid objectives to aim for when running creative digital marketing campaigns. Capturing a lot of inbound traffic allows you to implement an effective funnel and generate high conversion.
However, traffic and exposure alone are not enough. While they are credible metrics to use, they don’t really tell the whole story. You need to combine traffic with other metrics to fully understand the effectiveness of your marketing campaigns.
This is where audience engagement comes in. Audience engagement is measured from the way the audience interacts with your content. Today, you can learn more about the audience and take active steps towards boosting audience engagement to a whole new level.
Add a Consistent Style
Style is an important element to every good digital marketing campaign, particularly to the content produced as part of the marketing process. Style can materialize in different forms, including in writing or video editing styles that the audience can recognize.
That last part is actually very important. The goal of creating and using a consistent style is so that the audience can recognize your content from the moment they see it. If you look at content from strong brands like Vice and Apple, you will immediately notice the unique styles they use.
Styles are constructed from various elements too. Design theme, color scheme, the way video content is edited, and even how the content is delivered affects the style of the content itself. Consistency completes the set and makes your style memorable.
Remain Consistent
Speaking of a consistent content or communication style, consistency is also an important element for the digital marketing campaigns in general. Audience expects consistency; without it, it is more difficult to build a strong audience base and maintain your loyal viewers.
Consistency isn’t necessary a challenge to overcome. Sometimes, remaining consistent is just a matter of scheduling your content and campaign activities to meet the expectations of your audience. The consistent schedule allows the audience to know when to expect more from your brand.
Instead of posting three YouTube videos at once and then not posting anything for weeks, you can stretch your content over a longer period of time and establish consistency. When you start posting content every other week, the audience will also begin to catch the pattern.
Personalize the Approach
Personalization is a big thing in digital marketing right now. You want to position your brand as a unique entity, especially in a crowded and competitive market. Standing out means getting recognized more often, which is a huge boost to your presence too.
It is okay to add trendy content every now and then, but you have to think about the long-term goals and personalized content to keep the audience excited. You can even adopt the personal points of views of the key people behind your brand.
That actually brings us to the next tip, which is….
Introduce People
While some brands are incredibly relatable, the majority of companies and business entities face difficulties in establishing a strong relationship with the audience. If you run into a similar roadblock, perhaps it is time to put equal emphasis to the people behind the brand.
Viewers are more likely to connect with your brand on a more personal level when they see faces and consume content from real people. As the business owner, for instance, you can bring stories from back when you were trying to get the business off the ground.
A lot of CEOs and key people in businesses are going back to school and sharing their experience along the way. I know a business owner who enrolled in Michigan Tech’s online electrical engineering program and turned the course into a fantastic source of content inspiration.
Make Your Content Shareable
Making the content you post as part of your digital marketing efforts shareable is a must, even if you are not using social media marketing as one of the primary instruments. When your content gets shared, you reach more audience and get more traffic in return.
Making content sharable isn’t difficult either. Strategically placing Share buttons near the top and bottom of the content, adding a call to action in order to persuade viewers to share more, and taking small steps to make sure that your content looks good on social media platforms are among the things you can do to get started.
Another way to amplify content sharing is by sharing it yourself. Interesting content will get reshared to a wider audience. You can use personal accounts to share certain relevant content and boost the brand’s online presence at the same time.
Use Geolocation
One secret weapon you don’t want to underestimate when doing digital marketing is geolocation. There is a simple reason for that too: people are more likely to consume content that is close to them. Something as simple as adding location information to your social media posts matters.
Geolocation can also be applied to web pages and other digital assets. People who search for local information will find your brand and the content you produce as part of your digital marketing efforts. You benefit from having new ways to reach specific audience segments.
More User Engagement
The tips and tricks we covered in this article have plenty of benefits, but they have one thing in common: they all boost user engagement. With more user engagement, you will get better exposure. You can even boost your online presence by engaging the audience more.
The more you integrate these tips with your digital marketing activities, the bigger your audience base will be. Don’t be surprised to see viewers asking for your next bit of content and becoming more connected with your brand. Conversion is only a matter of funneling loyal audience the right way. So, which of these tips have you implemented already? Which are the ones you will integrate with your digital marketing efforts immediately? Don’t forget to combine these tips with other strategies we covered here on Digital Spark Marketing to develop creative digital marketing campaigns that focus on the customers and pampering them to the