Make sure your customers don’t treat your Google My Business lightly

Customers love to ask questions to brands and businesses before making a purchase. So, when a customer reaches your business location or writes an email to you or contacts you on social media, it’s foolish to answer and say, “Who knows?”. However, it is precisely this and various other similar situations that made Google as the active middleman between the local brands and customers and also failing to share the correct product policies.

The instances of Google Business Profiles mistakes are beyond funny! However, it’s rather a serious concern for a business to lose money for someone else’s pointless mistake. It is here that spammers walk in, and that’s when things turn worse. Sometimes, your office staffs come up with inappropriate answers that make Google My Business not take you seriously anymore. Do you want to identify such mistakes and remedy them? If yes, you need to join hands with an ace SEO agency. To know more about this, you can check out Keyword Fyrebird SEO website.

The situation today

Today, several Google local organizations work hard to provide fantastic customer service and gain a good reputation. And the GMB page can showcase this when a business fills and uses it appropriately. However, the absence of proper vigilance often undermines the potential of this local SEO tool. Discussed below are a few crucial blunders and the way to resolve them, so that GMB takes you and your business seriously.

1. Naming nonsense

It’s interesting to know that Google’s most strict local policies highlight its most significant vulnerabilities. Google doesn’t want brands to make use of keyword stuffing as it has an impact on the local pack rankings. Make sure that you don’t name your business listing in a nonsensical manner. The listing should be accurate and formal with no funny taglines. However, there have been instances of business listings getting doctored by a third party.

How to resolve this?

Customers might have a good time laughing at a nonsensical business listing, but they will think twice before trusting you. Is there a staff in your company who’s doing the keyword stuffing unknowingly? If yes, you can let the team know about Google’s rules about formatting names to match the official business titles. You should edit the name and adhere to the rule. Other risks that might make you lose customers get reported to Google.

Do you feel that your competitor’s success is because of keyword stuffing? If yes, then you should spend some time in research. Check their name signage in Google Street View and check the name on the website. Also, give a call to assess how they address the request. And if after all this, you are sure that they’ve broken the essential guidelines, you can share all your evidence at Business Redressal Complaint Form.

• Re-examine roguery

Sometimes, SEO experts and agencies give the business owners the benefit of the doubt when they review their own business. It is a bad judgment mistake. No company should use the reviews tool to write praises for their brand. It is sales-y and unprofessional.

Most often than not, the brands fall prey to the review enthusiasts. The Google forum is producing distress signals continuously from the business owners, who are upset for getting a negative client review from someone they never interacted.

How to resolve this?

False reviews are illegal and have caused harm to many organizations. It is essential to comply with the Consumer Review Fairness Act and go through the rules of the online platforms, where you are posting reviews and testimonials. Never write a review for your own business or even ask the office staff to do so.

Also, don’t write a review for your competitor. You shouldn’t give incentives to people to write a review as that’s bribing the user. Refrain from making use of any review management software or join hands with a marketing firm that goes against the guidelines.

• Pointless and silly pictures

It is essential that you upload relevant images in Google My Business. Sometimes, business owners find that random users had uploaded photos to their business profile. GMB listing is open for public additions and contributions.

Most companies think that these listings belong to them exclusively. Google has the ultimate authority. Images help in gaining increased CTR (Click-through rate). Hence, irrelevant and nonsensical photos will affect the scopes of maximized CTR and reduce organic traffic.

There have been multiple incidents where random people had added unwanted pictures to a brand’s GMB page. Correct this as soon as you get to see it. It might make the customers feel that you are not taking your business seriously.

How to resolve this?

Does the image suggest the absence of apt location management of the business? If yes, you need to resolve this issue else these images will prolong and provide wrong information to your clients. Try to flag the pictures, mark yourself as a business owner, and state the way you remedied the issue at hand.

Till such time the images don’t go against the Google guidelines; it will not get deleted. However, it is essential to keep adding high-quality and relevant pictures to minimize the effect of a single, wrong image.

Are you sure that an image in a GMB profile violated Google’s rules? If yes, go ahead and click on the name of the individual who added it and copy the person’s profile URL. You can place a complaint of the same in Google My Business Help Community asking for help. You can request so that the faulty profile gets deleted.

Are you coming across a warning symbol when you are trying to upload the same? If yes, you can also contact Google My Business Help Community to access reports on common bugs. You can delete your pictures through a trash can symbol in the Google My Business dashboard. 

Several other mistakes make people joke around your brand! However, it is essential to keep an eye on the issues discussed above and remedy it effortlessly. For extreme situations, you can email Google and also take the help of their local SEO agency or professional.