Check out these favorite tools for content marketing …
IFTTT
Automation for everything. Everything.
If This Then That, or IFTTT, is a free tool for automating tasks across apps, websites, and gadgets.
With a wide range of recipes (a fancy word for automations), IFTTT is incredibly versatile and has the potential to make every piece of your marketing strategy more efficient. IFTTT boasts 312 app integrations, including social media platforms like Facebook, Twitter, Instagram, and more.
IFTTT is especially useful for making even the most tedious social media marketing tasks more manageable like keeping your profile pictures synced up and automatically sharing your Instagram photos on other platforms.
In IFTTT’s ever-expanding recipe library, you’ll find ready-made automations for just about everything you need.
Buffer
Social media scheduling made easy.
As an entrepreneur, you’re busy enough as it is. The odds are that you don’t have time to spend every minute of your day posting to social media and keeping an eye on your profiles.
However, since regularly sharing content to your social media profiles is crucial for staying connected with your audience and keeping your brand top of mind, you need to be able to keep up somehow. Thankfully, with Buffer, you can schedule out your Facebook, Twitter, and LinkedIn posts in advance and focus on managing your time more effectively.
Not only does Buffer help save time by letting you take care of posts ahead of time, but it also comes with a handy browser extension that lets you easily share content in a single click.
Zapier
All of your apps working together.
Life is easier when you take a shortcut. With Zapier, you don’t just take shortcuts—you make them, too.
Zapier is a powerful automation platform that links all of your favorite apps together. With Zapier, you can create complex workflows that take care of the everyday tasks that secretly eat up your time. Since it’s integrated with over 500 different apps, including most major social media networks, you’ll also be able to automate your post scheduling and engagement.
Tired of having to manually share every new blog post that you publish? With Zapier, you can link your RSS feed to Buffer, so that all of your new content is instantly shared with your audience.
Canva
Great graphics in no time.
No design skills? No problem! Canva is a simple and straightforward app for creating gorgeous social media-ready graphics along with infographics, reports, and much more.
While Photoshop can seem intimidating for beginners, Canva is easy to learn and even easier to use, making it a great choice regardless of your skill level. Canva offers up a set of templates that come pre-sized for every social media platform and include a wide range of premade layouts and backgrounds.
Canva also features a simple drag-and-drop interface that lets you quickly build, edit, and tweak your images until they’re exactly as you envisioned.
If you just need to resize an image for social media, then Landscape by Sprout Social is your best bet. It’s a no-nonsense resizer tool: Just drop your images in and you’re good to go.
Schedugram
Take photos now, share them on Instagram later.
Instagram is a key tool in your social media marketing arsenal, but it’s hard to master if you’re constantly playing catch up.
With Schedugram, you can schedule your Instagram photos in advance and stop worrying about whether or not you have your daily post ready. Schedugram also lets you upload and edit your photos through your web browser, giving you the chance to find the perfect caption, hashtag, and filter to get your photo the attention it deserves.
As an added bonus, Schedugram lets you schedule content for multiple Instagram accounts and allows for multiple users to collaborate using the same Schedugram account.
Buzzsumo
A behind-the-scenes look at your content.
Buzzsumo is a powerful platform for uncovering the data behind your content’s performance on social media.
From where your content is being shared to which influencers are sharing it, you’ll have access to in-depth analyses and comparisons.
Not only does Buzzsumo give you a real-time, behind-the-scenes look at your content’s performance, but it also lets you spy on your competitors’ content marketing strategies and see what’s working for them. Get some inspiration and look for new ways to edge out the competition by deconstructing how they format their content and where it’s getting seen.
Buzzsumo also has an intuitive browser extension that lets you check social media analytics for any page you’re visiting.
Connect with Customers
Now that you have a solid stack of social media tools at your disposal, it’s time to start finding new opportunities for growth and automating your current campaigns like a pro.
What are your favorite social media tools? Let us know.