Data-driven decisions: How analytics shape effective digital marketing

Data-driven decisions are becoming increasingly commonplace in the modern digital marketing landscape. Through the correct use of analytics, businesses can gain valuable insights and information into customer behavior and use those insights to shape highly effective strategies that maximize revenue.

Analytics refers to the systematic collection and analysis of data from various sources. It involves understanding underlying information within large datasets using statistical techniques such as machine learning and AI algorithms. This type of analysis provides insights into customer behavior patterns which can be used to identify opportunities for improvement or optimization that would otherwise have gone unnoticed. By taking advantage of these insights, businesses can make decisions that have a direct and measurable impact on their bottom line.

Introducing data-driven decisions into digital marketing

Data-driven decisions can be introduced into digital marketing in several different ways. The most common approach is to use analytics tools like Google Analytics to follow website traffic and user behavior. It allows marketers to identify which channels drive the most conversions and adjust their strategies accordingly. Meanwhile, A/B testing provides an effective way to test different advertising campaigns or web designs and measure which performs best with customers. Finally, predictive analytics can forecast future customer trends based on past data.

The benefits of data-driven digital marketing

Data-driven decision-making allows digital marketers to make informed decisions based on collected customer information and statistics. This type of analysis enables businesses to improve their targeting capabilities, increase efficiency, and save money in the long run. Additionally, it eliminates much of the guesswork involved in forming successful campaigns and ensures that all efforts are concentrated in areas with the best chance for success.

Using data to shape digital marketing strategies

Analytics can shape digital marketing strategies from initial conception through post-implementation analysis. During the strategy formation stage, businesses can use data sources such as customer surveys and web analytics to understand their target audience and learn how to get more leads. It allows them to craft campaigns tailored to their customer’s needs and desires.

Additionally, analytics can be used during implementation to measure the effectiveness of various tactics and adjust plans accordingly. For example, if a tactic is not generating desired results, marketers can quickly identify which elements need improvement or alteration to achieve optimal performance. This type of iterative process ensures that resources are utilized most effectively.

In post-implementation analysis, analytics can measure campaigns’ success and identify improvement areas. By doing so, businesses can establish a continuous cycle of optimization that allows them to continually refine their strategies and maximize overall ROI.

Identifying suitable data sources

To leverage the full potential of data-driven digital marketing, it is essential to identify suitable data sources. One of the most commonly used data sources is customer surveys, which allow businesses to gain insights into their customers’ wants and needs. Social media analytics can also provide valuable insights into user demographics and interests. Web analytics, such as website visits or page views, provide further information regarding visitors’ behavior that can be used to refine campaigns and tailor messaging accordingly.

By combining these methods, businesses can compile a comprehensive picture of their target audience. It allows them to shape strategies with highly targeted messaging that resonates with their audience and drives desired results. Additionally, analytics can measure customer engagement through metrics such as click-through or conversion rates.

In addition to gathering customer information from external sources, businesses should also pay attention to internal data points such as employee performance or financial records. This information provides insight into team efficiency, campaign costs, and profitability. By tracking these data points over time, businesses can create an environment where decisions are informed by facts rather than intuition alone.

Utilizing automation and AI in analytics

The world of analytics is rapidly evolving, introducing new methods that allow businesses to gain even greater insights into customer behavior and preferences. Automation and AI tools are becoming increasingly commonplace in digital marketing, allowing marketers to automate data collection or analysis tasks. It helps maximize efficiency by freeing employees from mundane tasks and enabling them to focus their attention on more complex aspects of campaign management.

Additionally, automated systems can analyze large datasets and draw meaningful conclusions faster than manual methods. For example, AI-powered programs can identify correlations between variables that may not be immediately obvious upon inspection. By leveraging these technologies, businesses can optimize campaigns more accurately than ever.

Prioritizing data security and privacy

Businesses must consider data security and privacy when utilizing analytics in digital marketing. Companies should ensure that all collected information is stored securely and accessible only to those with the proper authorization. Additionally, they must ensure that customer or employee data is not being inappropriately used or shared without consent. Failing to adhere to data security regulations can lead to severe repercussions both in terms of financial penalties and loss of customer trust.

Conclusion

Data-driven decision-making is essential for digital marketing success today, providing invaluable insights that help marketers craft strategies tailored to their customer’s needs and desires. By leveraging analytical tools and processes, businesses can identify critical areas for improvement, better target customers, automate mundane tasks, and maximize their ROI from campaigns. With the right analytics platform, businesses of any size can reap the rewards of data-driven digital marketing.

12 Lessons From Ben and Jerry’s Marketing Strategies

What are your favorite brands? Which ones do you follow closely and learn the most from? When choosing to learn from others’ marketing successes, it is always helpful to choose great brands to follow. We follow Ben and Jerry’s marketing strategies because of their creativity and unique approach to customer focus.

Meet Ben and Jerry’s. They have been successfully executing their social marketing strategy and plan since the first days of social media and social commerce. For over 20 years their strategies have played a significant role in their growth.

An introduction to Ben and Jerry’s is unnecessary, isn’t it?

With more than 600 retail locations in 34 countries, the ice cream scoop shop is the picture of success.

Ben and Jerry’s rode the baby boomer trend in the late 1980s, the swelling ranks of mid-age professionals that created the need where people could share and enjoy a unique ice cream dessert with friends and colleagues, away from work and home.

In our opinion, the company has changed the way companies market themselves to customers. Here is how we feel they have been so successful:

Market segmentation

The company has stayed with the upper scale of the ice cream market, competing on product quality rather than convenience or price, which is the case with its closest competitors. They target customers with high-end ice cream tastes and unique flavors.

Execution

The company continues to focus on its original product bundle that includes great ice cream, unique flavors, quality service, and a nice environment to hang around. They keep their focus on paying attention to the details of great execution and service.

Social Media

One of the earliest adopters of the use of social media for marketing and social commerce, Ben and Jerry’s has certainly taken a leadership position in social engagement. Their social media strategy is built around their company website and 6 additional social platforms, including Twitter, Facebook, Pinterest, G+, Instagram, and YouTube.

Review this article on the secrets to a winning social media marketing strategy.

Adaptation and Innovation

Ben and Jerry’s have clearly embraced the social realm. With a strong presence on multiple social networks, the brand has set a high bar when it comes to being social and engaging its customers. They are at or near the top of nearly every major brand ranking in social commerce.

Ben and Jerry’s ability to wear so many hats on corporate success, “local” favorite, and Internet sensation warrants close examination.

What makes this company so good at being social and executing a great marketing strategy? And what can it teach us? Here are our thoughts on these questions:

Customer collaboration

Collaboration with customers is used to obtain customer ideas on new flavors. Fans inspired the best-selling Cherry Garcia, Chunky Monkey, and Chocolate Chip Cookie Dough flavors.

Customer relationships

Instead of solely focusing efforts on accumulating new customers, it cultivates its current relationships. This ensures more fans/followers in the long run, as well as the continued existence of brand advocates. This holds true across the board: in-store experiences are highly valued, along with online engagement, emphasizing the importance of customer service.

Interactive customer engagement

Engagement is a high priority for the brand and they continually look for new ways to collect input from customers. A good current example is their ‘Scoop Truck’, which travels around the country giving out free samples of new products and soliciting customer input.

They believe in letting customer engagement and conversation occur as naturally as possible. They listen carefully, observe, and apply new ideas from what they learn.

Encourage sharing

Happy customers are eager to share good experiences and offers. For example, frequent promotions garner an extraordinary amount of engagement on social media through comments, “likes,” and shares.

Social mission focus

Ben and Jerry’s brand has always chosen a social mission … to stand for and stand behind. One great example of an issue they got behind was supporting the push to get corporate dollars out of politics … www.getthedoughout.org.

Experience customization

Ben and Jerry’s provides its unique experience through programs such as personalized ice cream flavors, and localized store experiences. Their social sites, in particular Pinterest and Instagram, encourage users to share their Ben and Jerry’s moments’ which are shared on all their social sites.

Taking a stand

Giving consumers a charitable reason to buy that ice cream cone or package is beneficial for all. The takeaway from Ben and Jerry’s is to know your customer and tie that in with what matters in the world … so, pay attention to how your brand can fit into trending topics.

Showing customer appreciation

Appreciation for their customers. The lead in a quote to this article from Ben Cohen says it is all about their culture and success at showing customers appreciation.

Whether we are discussing businesses that are social, the best at engaging customers, or being great at a social commerce business, there are few businesses in the class of Ben and Jerry’s Ice Cream.

Being social is a core component of Ben and Jerry’s marketing strategy. It is the integrating ingredient of their online and online to traditional marketing/media.

Not all businesses can go to the extent that Ben and Jerry’s does. But they can support local issues and do weekly online promotions to increase customer engagement, gain new customers, and convert good customers into advocates.

Lots of ideas here that can be easily replicated … which ones do you feel could benefit your business? How could you improve Ben and Jerry’s marketing strategy for your business?

Give it a try and show some patience … you will be surprised at how well it works!

Ben and Jerry’s is one of many businesses we can learn from. Please post your comments below, offering questions or your own great examples of social marketing strategies.

Marketing Strategies That Can Help Your Business Reach More People

Growing your business is a lot of work from searching for a viable idea to discovering a profitable niche and defining your target audience, there is a lot that goes into ensuring you’re successful in business. There is also the aspect of getting the word out on your business which has become increasingly burdensome. Without the right marketing strategies tailored to fuel your business growth, making a profit and staying afloat is not going to be possible.

You need to find ways to get your message out there if you want a successful business. The following list details some marketing strategies that can help your business reach more people.

Create Video Tutorials

One of the most effective marketing strategies is to create tutorials or video guides. Having a video guide for your products makes it easier for people to learn how they work. Teach people important skills they will need to use your product.

These tutorials should be using engaging titles which are short and sweet, but informative. Video reviews can help generate interest in people who don’t know what the product is like, while reviews from former customers or other experts also have value.

You can then market these videos through your social media channels, especially on YouTube where you put them up for free so that they can be shared easily. You can send links to bloggers if you’re confident that they will be of value to their readers. Your videos can also educate them on how to use their products which makes it more likely for them to return in the future when they need another item.

SMS Marketing/ Text Messages

While you can’t always rely on people using their cell phones, sending text messages to potential customers is another marketing strategy that can be used to keep in touch with your fans. You should find a way to get the contact information of your buyers and then add them to a mailing list that you can use for future promotions.

When you release new products or run special offers, you send out text messages to inform your customers so they don’t miss out because they were not online at the time. Messente can help you send messages to your customers in over 180 countries. If you have an app, it can be integrated into it. This also gives them an incentive to buy from you again in the future because they know there will be good deals worth waiting for.

Create Infographics

Another marketing strategy is creating infographics that make information easier to understand by breaking it down into images or illustrations with brief text. Infographics are popular because they make information easier to share across a wide variety of social networks. They have a better chance of going viral online compared to other marketing strategies.

Infographics can easily be shared across blogs and on social sites so you need to ensure that they are professionally designed with good colors and clear, concise messages. You should keep these infographics brief as well so your viewers don’t lose interest in the information before the image is over.

Organize Live Events

Live events help build brand awareness because it allows people to meet you in person and get a sense for your personality. If you’re a local business it makes sense to organize something like this locally where prospective customers will be able to attend. Because you’re meeting face-to-face with prospective buyers, it’s vital that you are prepared with the right information to answer their questions.

Live events are aimed at people who have already heard of your business or brand, so you need to ensure that they know about you in advance through other marketing strategies. When enough people show up it will be much easier to convince them to become paying customers in the future. These live events should be part of a much larger marketing strategy which includes building web pages for attendees after the event has happened. This can include keeping people informed about follow-up seminars and workshops so they continue being interested in what your company does.

Another excellent way to promote your business is through social media platforms. You may want to consider making accounts with these companies if you are not already using them because it’ll help you reach an exponentially larger audience than normal. By sharing your company’s content across these sites, you will naturally gain new viewers over time which will lead to more income down the line.

You can’t ignore social media in today’s world and expect to reach more people. These sites have millions of active users so it’s a great place to get your advertisements in front of your target market. If you want the biggest return on investment, you should consider using it.

Search Engine Optimization

Search Engine Optimization is another way to reach a much larger audience online. It involves increasing the number of people who find your website when they search keywords related to your business or brand.

In many cases, it’s free marketing whenever someone finds you on Google because they already have an interest in what you’re offering. This is something that can help a local business get started because it allows them to grow their customer base over time without having to worry about paid advertisements or other expenses.

SEO has many benefits including increased exposure and more organic traffic from real people which will boost your company’s profile with no extra effort required from you. Another positive is that SEO helps build links with websites that are important for your rankings in search engines like Google and Bing.

Every business owner needs to take advantage of these marketing strategies. It’s crucial that you stay ahead of the curve so your business doesn’t fall behind. The marketing strategies listed above should be fairly easy for most companies to implement and will allow you to reach more people than ever before.

How Marketing Can Feed Into A Company’s Sales Efforts

While the majority of firms take advantage of marketing strategies and sales efforts, they can often fail to realize how vital they can be to the business. This can often result in the company underperforming in a variety of notable ways, with many entrepreneurs not knowing why this may be the case.

Though marketing is typically geared toward generating awareness of a particular brand or product, quite a significant number of people might not see how it factors into the customer purchase journey. While there are a few distinct ways that this will be seen, such as enhanced visibility, there are a variety of other reasons why marketing helps the overall sales process.

Despite this, many companies will engage in marketing activities for the sake of marketing. Typically, this will result in an underwhelming performance across these efforts which could eventually have a domino effect on sales. While inadequate marketing efforts may often mean poor sales, the opposite is also the case, with high-quality advertising strategies feeding directly into the sales funnel.

There are a few notable ways that this can be seen, especially with the holiday season coming up. As a result, it could be crucial for the majority of businesses to utilize a high-quality digital marketing professional to ensure that they maximize their sales efforts. This will predominantly be seen in a few specific ways.

Generate More Leads

Generating more leads for a business will be one of the more obvious ways that marketing will help the sales process. However, strategies will focus much more on ensuring that these are qualified leads rather than passive viewers. This is primarily because the majority of sales teams will look for leads that are likely to buy, rather than simple website visitors.

As such, advertising professionals look to identify a firm’s ideal customers and will adjust their marketing approach accordingly. One of the core aspects of this will be to work closely with the sales team to determine who the ideal customer is and what their interests will be.

This should result in the marketing and sales teams creating a detailed buyer persona, which will then dictate many of their activities. By doing so, they should be able to ensure that they’re targeting potential customers who have an active interest in a company’s niche and who will be much more likely to buy.

The marketing team will then be able to qualify these leads and pass them on to sales staff at an appropriate time.

Align Content With The Buying Cycle

What many entrepreneurs might not realize is that marketing strategies can be used to push potential customers through the buying cycle, with this being done in a variety of ways. The majority of this will be done by capitalizing on industry trends and information.

By taking advantage of this data, advertising professionals will be able to create content that targets customers at various stages of the buying cycle. There will be a variety of strategies that a professional will use to gather and capitalize on such data, although the focus will also be to maximize sales as much as possible.

By using this industry-specific data, the majority of marketing professionals will be able to identify what stage of the buying cycle a potential customer is in and craft content accordingly. This will predominantly be done through creating the content that a prospect is looking for and which includes all of the information they need to make a purchase.

While this is typically done by a marketing team, a firm’s sales professionals will also be able to take part in the content’s distribution, although this will vary depending on a firm’s needs. Should this be the case, then everybody involved will need to know what their responsibilities are which will ensure consistent and high-quality results.

With the various benefits that a high-quality marketing strategy can have on sales, it can often be vital for a firm to take advantage of them. While this can typically be an overwhelming process for many people, it’s something that a qualified marketing professional should be able to do with ease.

This will especially be the case with the holiday season coming up, which can often be one of the larger sales periods for many firms. As a result, utilizing a high-quality advertising strategy can make quite a substantial difference in how well a company’s sales perform during this time.

Awesome Marketing Strategies Case Studies

Have you noticed that the world of awesome marketing strategy is changing? And rapidly. Traditional media vehicles are losing effectiveness as people communicate in new and different ways. Mass audiences are fragmenting into small segments. Developing a point of difference is harder than ever. These awesome marketing strategies case studies will show you how though.

Marketing strategies case studies … Taylor Swift

Are you a fan of the singer/songwriter Taylor Swift? I certainly am. And I am even a bigger fan of the innovative Taylor Swift brand. Marketing lessons from Taylor Swift are a great output for all of us.

Remember that consumers engage with people, not brands.

Unless you live under a rock, you know that Taylor Swift is a very talented star. Not since Eminem’s global domination of “The Eminem Show” in 2002 has a music artist sold more copies of records.

And as background that is with more than a decade of declining music sales and album profits.

But for many fans of Swift, this doesn’t come as a surprise. She’s been quietly building up to this moment with a career that has consistently delivered her brand directly to audiences for more than a decade.

For any digital marketer, there is a lot to Swift’s approach that can inspire the direction for your brands. Here are many tips to consider.

Her transparency builds familiarity and trust

Swift is a master of social media, from famously lecturing her record company about MySpace when she was 15 years old, to dominating Tumblr this year with her open and honest relationship with her fans.

But it’s not just that she’s dedicated to these channels. It’s her tone. She feels so real, so authentic to her fans. Namely, she doesn’t act like the biggest pop star in the world.

She acts like your best friend, someone who gets you, someone real who you can talk to. Marketers need to learn from this tone. On social media, your brand needs to feel friendly and approachable

Familiarity and trust

Swift is a master of social media. It’s her engaging style. She feels so real, so authentic to her fans. Namely, she doesn’t act like the biggest pop star in the world.

On social media, your brand needs to feel friendly and approachable. Brand equity is built through familiarity and trust.

No brand has more consistently executed this than Taylor Swift.

Uniqueness

Establishing a brand identity requires something distinctive. For instance, Apple has become known worldwide for their innovative products and minimalistic, aesthetic appeal.

Creating an identity like Taylor Swift doesn’t demand an extraordinary talent. It simply needs to have one special thing that separates it from the competition.

In reality, it’s possible to be “a one trick pony” as long as that trick is really good.

Once a company figures out what that is, it can concentrate on it and should gain recognition in time.

Competitiveness

Gaining an edge in today’s business or entertainment world isn’t easy. For an entertainment brand to make a name for itself, team members should thrive on competition and constantly strive to improve.

When it comes to the major players in any industry, none simply sit back and hope that their consumers will do the work for them.

Instead, they tend to be the movers and shakers who work tirelessly toward building and optimizing their brand, going above and beyond consumer expectations.

The result tends to be alike the Taylor Swift brand that is continually on the cutting edge.

Understands social media marketing

Taylor Swift ’s social media presence is truly incredible. And she’s everywhere — Facebook, YouTube, Tumblr, Pinterest, Instagram, Vine, Line — she has all the channels covered.

But what she and her team understand is that these are unique tools. They don’t broadcast the same post through all social media channels; they use each one differently.

Across every social channel she uses, she is astutely aware of how those channels should be used and how fans on those channels interact with each other.

Her social media marketing is distinct, relevant, and just plain right in every place.

All brands need to start recognizing that their one-size-fits-all social media approach is out of touch in this hyper-personalized, increasingly fractured, digital world.

effective marketing techiques — Try these effective marketing techniques.

Marketing strategies case studies … Birchbox

We like to write about invention; creativity, innovation, and business adaptability (see our article Innovative Business Ideas … Creativity, Invention, or Innovation?). We believe that the more adaptable and innovative the business, the greater the probability of success.

So we like to share new business ideas that illustrate adaptability and innovation.

Enter the startup Birchbox business model. Birchbox is the leading discovery commerce platform and is redefining the retail process by offering consumers a unique and personalized way to discover, learn about, and shop the best beauty, grooming, and lifestyle products on the market.

Birchbox is a 360-degree process: experiment, learn and decide. A process we believe works quite well.

Birchbox is reporting 800,000 subscribers and is a next-generation beauty magazine, where the ‘pages’ are made out of product samples, not paper. Rather than take out advertising space, advertisers buy up space in the box, allowing subscribers to discover and trial their new products; supporting editorial is bundled into the box.

In other words, Birchbox is ‘native advertising’ with the advertising the sample products. Talk about content marketing innovation; this is a great example. Quite possibly the future of content marketing?

Content marketing, the use of publishing channels as opposed to advertising channels to achieve marketing goals, for consumer products typically falls into one of two buckets – the ‘content spectacular’ (think Red Bull’s space-diving), or ‘native advertising’ – sponsored/advertorial content in media publications

It is in the third vision of content marketing – where content is baked into the product experience – where Birchbox sits. The product, not the ad, is the content – and it is delivered in a way that is exciting, shareable, and share-worthy.

How the Birchbox business works:

The Birchbox

Each month, you receive a selection of samples that the company staff has tried (and retried) themselves. The source samples from both well-known brands and emerging gems. The women’s subscription includes everything from skincare to makeup, as well as fun non-beauty extras.

The men’s subscription delivers top-tier grooming products in addition to lifestyle accessories ranging from hip socks to tech accessories.

The Content

The product content helps you get the most out of your samples. The Birchbox magazine is a source of inspiration, advice, and information. It shows you how to master techniques and upgrade your daily routine with articles, expert interviews, and videos.

The Shop

When you are ready for more of the products you sampled, you can purchase full-size versions directly from the Birchbox Shop.

The shop has a generous loyalty program that rewards you every time you shop, refer friends and give feedback on your monthly samples.

You can redeem Birchbox Points and save on any full-size or gift purchase.

The company’s now sharing stats that suggest this business model is showing a success. Birchbox says its e-commerce sales are on track to triple this year, with more than one-half of Birchbox’s monthly subscribers going on to make purchases from the company’s e-commerce store.

There are also full-size e-commerce orders that come from non-subscribers. About 15 percent of the company’s orders come from customers who don’t get the monthly box of sample products.

The company has been around since 2010 when co-founded with two Harvard Business School alumni. They were looking for a way to help women discover new cosmetic products and started shipping boxes of samples for about $10 per month.

They have since expanded into men’s products with a slightly more expensive subscription service full of lifestyle goods and grooming products.

Marketing strategies case studies … Seth Godin

Do you have a list of your favorite marketing influencers? We certainly do, and Set Godin leads the list. A while back we posted a blog entitled Stimulate Thinking and Learning by Selecting the Best Mentors.

Seth Godin marketing lessons learned to make him a favorite author of mine. As the article describes, he is also a silent mentor. He mentors through his writings and presentations.

Yes … he does stimulate a lot of thinking and learning, but he also has a great knack for entertaining while he teaches.

I am obviously a big fan. He is a great entrepreneur, author, and public speaker. He is also a brilliant marketer. Over the years I’ve read many of Seth’s 11 books, listened to his interviews and have even watched several of his presentations on Ted.

Before we continue, let me ask you a question.

What works best for marketing strategy design in your business? We would love to hear what it was. Would you do us a favor and post it in the comments section? Be the one who starts a conversation.

With the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.

So in today’s blog we will share and discuss our favorite eleven marketing lessons from him:

Building Repeat Customers: 11 Easy Fixes for Customer Growth

Marketplace conversations

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations, the ones that create the basis for your word of mouth marketing.

Here is an example we always come back to:

Fleur, a florist shop in Chicago, puts a bucket full of bright balloons by the door of their shop both inside and out, with a handwritten sign that says: “Take a balloon.” That’s all. No logos, no catch. It is just a small action to make people smile.

Inside the store, it makes a pretty display, and outside the store, people are likely to ask where you got the balloon.

That’s a simple, fun way to get a conversation started without a marketing message. A bucket full of balloons is a bucket full of the word of mouth memories waiting to happen. It doesn’t have to be branded or a part of a larger campaign — in fact, the simpler you make it, the better.

Remarkable products

Remarkable products and services get discussed more often. Marketing starts with having products and services that are better than the competition, making them remarkable and worthy of being discussed by your customers.

Keeping promises

Making promises and keeping them … is a great way to build a brand. This is one of our ‘first and foremost’ branding lessons. Emphasis on making as well as keeping is required.

Your best customers

Your best customers are worth … far more than your average customers. It starts with knowing who your customers are, then knowing the best of the group.

Marketing expense

You’re viewing marketing as an expense especially if you are marketing from a fairly static annual budget. Good marketers realize that marketing is an investment.

Stories and storytelling

Good marketers’ best way of conveying their messages is by telling stories.

Digital Spark Marketing’s Firestorm Blog

Need some help in capturing more customers from your marketing strategies? Creative ideas to help the differentiation with potential customers?

Call today for a FREE consultation or a FREE quote. Learn about some options to scope your job.

Call Mike at 607-725-8240.

All you get is what you bring to the fight. And that fight gets better every day you learn and apply new ideas.

When things are not what you want them to be, what’s most important is your next step. Call today.

Test. Learn. Improve. Repeat.

Are you devoting enough energy to improving your marketing, branding, and advertising?

Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?

Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.

Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed at how reasonable we will be.

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