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If you’re looking for a new way to boost your business marketing this year, it pays to consider promotional products. They can lead to excellent results, are available in options for many budgets, and aren’t hard to source. However, it’s also good to understand the top promo item types that work well, so you can source the best option(s) for your company and goals.
Bags
The most effective promotional products tend to be the ones people use often. As such, you might like to investigate buying quality custom bags that you brand with your logo and other pertinent company details. Tote bags, in particular, can be excellent choices since people use these as reusable shopping bags, book and library bags, and more.
These items are handy, too, when you’re exhibiting at a trade show or conference and want to give people something they can fill up with paperwork and other bits and pieces on the day. Attendees appreciate such a practical product.
Pens
Pens are also a promo product people get practical use out of. They’re one of the most popular goods chosen for this reason, along with the fact that they’re affordable for most budgets. Buy specifically printed pens for your business, and you can rest assured that they’re likely to be used time and time again and will probably even change hands multiple times, adding to the brand awareness generated.
Notebooks and Other Stationery
Other stationery items can work well as freebies, too. For example, since so many of us tend to make notes in journals and spend time writing a diary, gratitude list, to-do list, etc., custom notebooks are popular. Alternatively, you could opt for branded desk or wall calendars, rulers, desk organizers (such as caddies), mousepads, and shopping lists.
Water Bottles
Since we all drink daily, you might purchase water bottles to hand out as customized promotional gifts. People across ages and locations are increasingly focused on how much water they drink and take bottles with them when they go out, so they don’t get dehydrated. This means reusable water bottles are practical and popular and growing more so all the time. Plus, they have the added benefit of being an eco-friendly option, unlike disposable plastic bottles.
Coffee Mugs
Billions of cups of coffee are consumed every day, especially in the office, making coffee mugs an equally useful gift. If you want many people to see your brand name and logo, a coffee mug that gets left at the office and used in meetings can work nicely. Custom mugs will likely never go out of fashion and aren’t too costly to buy in bulk, either, so they work from all angles.
