Are Promotional Videos Effective in Current Markets?

Day by day, technology is becoming an integral part of our lives. Consumers are relying heavily on digital platforms to buy products and even gain insight into them. From different digital marketing strategies to various types of content creation; there is a lot for businesses to consider and plan. And amongst all of these endless options; promotional videos come up as another tool that promises to magnetize audiences and customers.

You might ask; Are promo videos effective? Yes. They are! According to statistics, promotional videos can boost your consumer engagement, enhance conversion rates and boost click-throughs as well. It is quite obvious now that visual content is the future of businesses. Thus, invest in a good promo video maker and learn how to make promos that are eye-catching.

1. Get Personal:

Visual content speaks to the audience really well. However, images aren’t able to communicate as strongly as videos do. Videos feel extremely real as you can see the faces, the products and even hear something regarding the product or service that you’re planning to hire. This combination is incredible. The ability to see and hear boosts transparency and loyalty and consumers are able to buy from you with confidence.

2. Entertaining Medium of Educating your Audience:

Videos have made it easier for the audience to consume information of all sorts. They are able to see and listen and digest data more efficiently than before. Videos provide viewers with a vast concept of learning and are able to reach out to a larger audience because of this. When the audience is able to connect and feel a video, they tend to learn faster and better.

3. It is Easier to Watch:

Let’s confess it; reading through content is now becoming difficult and it isn’t a feasible option for many anymore. People prefer watching images and videos that are quicker to convey the message. With extremely hectic routines, everyone wants a piece of content that is easier to understand. And thus, promo videos are preferable these days. They are easier to watch and bring in a lot of diversity for everyone.

4. Great Demo:

According to statistics, promo videos make a great demo. More than 64% of consumers state that it has been easier for them to make a purchase after watching a promotional video. No matter how many detailed image shots you put up on your social media or online shop; nothing explains a product or service like a video does.

Promo videos show products in a natural environment and also demonstrate how the product works and how it is used in daily life. Consumers get an insight into all the features and everything gets explained pretty well. Thus, they are a perfect form of demonstration of a product and make it sell better too.

To conclude it all; yes, promo videos can make a huge difference for your business. However, you need to make sure that you are creating an attractive video for the audience. Learn about creating a professional promo video and utilise it to your advantage. You can always hire someone to do it for you as well because promo videos are now being created impeccably well and the competition is definitely tough. Make sure that your video is creative and of high quality.

Just like your web design and logo matters a lot in your business; you need to make sure that you invest time and effort in making the right video. Take your time but give it your best.

Reasons Infographics Belong in a Planned Digital Marketing Strategy

In the digital age of today, your business needs a carefully planned digital marketing strategy. To effectively lure and retain customers, you have to create content that’s eye-catching, easy to understand, and easily shareable. If your planned digital marketing strategy is not delivering the desired results, you can liven things up by incorporating more infographics in your content.

Here are four reasons why infographics should form part of your digital marketing strategy.

1. Eye-Catching

Image via Pixabay by geralt

If you present a reader with two advertisements, namely one that just contains text and another that contains pictures, chances are they’ll focus on the one with the pictures. Humans are visual creatures and studies show that about 90% of the information we process is visual.

It’s just how we’re wired. Including images in your press releases, presentations, or blogs is an effective way to increase user interest and engagement. Visual communication works because it’s far more interesting, especially if you include different colors, shapes, images, and also animated infographics or videos.

2. Easy To Understand

By using infographics, you’ll do just that. The saying, “A picture is worth a thousand words,” is apt. Apart from the fact that our brains can process images 60,000 times faster than text, one is just simply able to convey more information with images. Instead of working their way through many paragraphs of words, your customers can look at a few pictures and understand your message.

3. A Bigger Audience

Incorporating well-designed and appealing infographics in your digital marketing strategy will help you gain more views and reach a larger audience. Research shows that by using infographics on your site, you can boost traffic by as much as 12%. Also, articles that include infographics generate 72% more views than those that don’t.

4. Increase Search Marketing Results

These are only four of the many compelling reasons to make infographics an important part of your digital marketing strategy. Apart from their efficacy, infographics are also easy and cheap to create.

Learning How to Overcome Fears of Public Speaking

After 2 careers over 40 years, there are too many fears of public speaking engagements to count. I am sure I never totally lost the fear, especially at the beginnings of the talks.

Perhaps you recall the old Jerry Seinfeld joke in which he observed,

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you’re better off in the casket than presenting the eulogy.”

While it is debatable whether public speaking ranks number one among our fears, a couple of things are certain: Public speaking causes a great deal of anxiety, stress, and fear for a large percentage of small business owners and managers. Speaking before groups is part of the job for many of those who own and run small businesses.

If, stage fright is keeping you from doing your best in front of an audience of any size, here are critical tips that can help you overcome your discomfort.

Getting ready

Know your opening and closing statement COLD. Rehearse well. 3 hours prior to your speech, go for a short walk. Once on stage adapt the alpha pose to lower stress and increase your confidence.

Focus on the people in your audience, and their needs and fears

The worst thing to do if you are trying to improve as a presenter is to focus on your presentation skills. If you do, you’ll be focusing on YOU, rather than on the only thing that matters: The person you are presenting to.

Start with a question the audience wants to ask

Most people will tell you the best part of a presentation is the Q&A session that comes at the end. So why wait? Use questions and answers as the framework of your presentation. If you do this, you don’t have to worry about what questions might be asked–or how the questions might be posed.

Chances are, you’ll answer the questions the audience members might have and, if not, the questions will likely be simple follow-ups to the questions you have already answered.

Start strong

Use a well-constructed story, question, or staggering fact to set the audience’s mindset. Frame the speech. The first minute is critical.

Focus on the audience’s challenges

What can you share that will help them.

If you are in the audience during a presentation, which of these would you find more compelling and helpful: (1) Charts, graphs and bullet points outlining every detail, no matter how small, of the presenter’s product or service, or (2) A presenter who is describing a dilemma you are experiencing and sharing with you how others have successfully overcome the dilemma.

Communicate through the transfer of emotion

Passion beats all … people feel what you feel. Help them feel it. Don’t rush it. Build-in peaks and valleys with defined points of suspense to create curiosity. Use body language that shows you are comfortable and composed.

Taking the stage

The most important point to remember is to not rush at the start. Overlook to the audience, smile and pick out a few faces to concentrate on. Talk to these few faces and maintain good eye contact.

Smile and be comfortable

You’ll feel more confident if your presentation looks good, and you look good, as well. Remember the words of the caricature impersonation of Fernando Lamas performed by Billy Crystal on Saturday Night Live, “It’s better to look good than to feel good and darling: You. Look. Marvelous.”

Keep things simple

You can keep it simple, even if you have mountains of research to report.

First, fine-tune your core message. Chisel away at your topic until you can reduce your presentation to a core message. Once you achieve this, all your ideas can march behind it.

This is as true for business presentations as it is for political campaigns. Consider Obama’s campaign speeches. He used his simple slogan to make us believe he was the politician for change — something so many Americans longed for — and he appealed to us to have faith (to believe) in the change he was offering us. He won people through a simple slogan, which then allowed him to more easily serve up his ideas about meaty topics.

Use down to earth language

Chisel away at your speech wording until you can reduce your presentation to a core message. Once you achieve this, all your ideas can march behind it.

This is as true for business presentations as it is for political campaigns. Consider Obama’s campaign speeches. He used his simple slogan to make us believe he was the politician for change — something so many Americans longed for — and he appealed to us to have faith (to believe) in the change he was offering us.

He won people through a simple slogan, which then allowed him to more easily serve up his ideas about meaty topics.

Concentrating on Relaxing

Don’t be that presenter who waits until the night before to throw something together. You’ll end up foregoing the one thing you need most before you present: rest. Get your preparation done in time so that you can sleep well and if at all possible, be able to go for a walk or some other light physical activity before your presentation.

Master use of pauses

Well planned pauses will do wonders for your speech. For example, Obama has mastered the art of pausing. He pauses to let us catch up with him. He pauses to let his words resonate. He pauses, in a sense, to let us rest.

Pauses also give the impression of composure and thoughtfulness.

Where you pause is up to you; there are no hard and fast rules. Try it. Slowly inhale to the count of three at each breath mark. Speak as though you had plenty of time. The goal of this exercise is to teach your body to slow down.

Lots of practice to get experience

Although all of these tips can be helpful, you must do one more thing that is required to improve any skill: practice, practice, practice. But you are not alone.

Chances are, there’s a local chapter of Toastmasters nearby. Join it and gain the warm and positive support of others who, like you, are seeking to improve their speaking skills and to gain more confidence in front of an audience.

Finish strong

As we have said, focus on one theme and eliminate everything else. One relevant message and several great stories to illustrate.

Save your most memorable story for your ending. Hopefully, the one that is also the most encompassing of your message.

Reasons Why Promo Videos are a Great Tool:

1. Get Personal:

2. Entertaining Medium of Educating your Audience:

3. It is Easier to Watch:

4. Great Demo:

Final Verdict; do promo videos make a difference?

Just like your web design and logo matters a lot in your business; you need to make sure that you invest time and effort in making the right video. Take your time but give it your best.

Here are four reasons why infographics should form part of your digital marketing strategy.

1. Eye-Catching

If you present a reader with two advertisements, namely one that just contains text and another that contains pictures, chances are they’ll focus on the one with the pictures. Humans are visual creatures and studies show that about 90% of the information we process is visual.

2. Easy To Understand

3. A Bigger Audience

4. Increase Search Marketing Results

These are only four of the many compelling reasons to make infographics an important part of your digital marketing strategy. Apart from their efficacy, infographics are also easy and cheap to create.

After 2 careers over 40 years, there are too many fears of public speaking engagements to count. I am sure I never totally lost the fear, especially at the beginnings of the talks.

Perhaps you recall the old Jerry Seinfeld joke in which he observed,

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that seem right? That means to the average person, if you have to go to a funeral, you’re better off in the casket than presenting the eulogy.”

If, stage fright is keeping you from doing your best in front of an audience of any size, here are critical tips that can help you overcome your discomfort.

Getting ready

Know your opening and closing statement COLD. Rehearse well. 3 hours prior to your speech, go for a short walk. Once on stage adapt the alpha pose to lower stress and increase your confidence.

Focus on the people in your audience, and their needs and fears

The worst thing to do if you are trying to improve as a presenter is to focus on your presentation skills. If you do, you’ll be focusing on YOU, rather than on the only thing that matters: The person you are presenting to.

Start with a question the audience wants to ask

Most people will tell you the best part of a presentation is the Q&A session that comes at the end. So why wait? Use questions and answers as the framework of your presentation. If you do this, you don’t have to worry about what questions might be asked–or how the questions might be posed.

Chances are, you’ll answer the questions the audience members might have and, if not, the questions will likely be simple follow-ups to the questions you have already answered.

Start strong

Use a well-constructed story, question, or staggering fact to set the audience’s mindset. Frame the speech. The first minute is critical.

Focus on the audience’s challenges

What can you share that will help them.

Communicate through the transfer of emotion

Passion beats all … people feel what you feel. Help them feel it. Don’t rush it. Build-in peaks and valleys with defined points of suspense to create curiosity. Use body language that shows you are comfortable and composed.

Taking the stage

The most important point to remember is to not rush at the start. Overlook to the audience, smile and pick out a few faces to concentrate on. Talk to these few faces and maintain good eye contact.

Smile and be comfortable

You’ll feel more confident if your presentation looks good, and you look good, as well. Remember the words of the caricature impersonation of Fernando Lamas performed by Billy Crystal on Saturday Night Live, “It’s better to look good than to feel good and darling: You. Look. Marvelous.”

Keep things simple

You can keep it simple, even if you have mountains of research to report.

First, fine-tune your core message. Chisel away at your topic until you can reduce your presentation to a core message. Once you achieve this, all your ideas can march behind it.

Use down to earth language

Chisel away at your speech wording until you can reduce your presentation to a core message. Once you achieve this, all your ideas can march behind it.

He won people through a simple slogan, which then allowed him to more easily serve up his ideas about meaty topics.

Concentrating on Relaxing

Master use of pauses

Well planned pauses will do wonders for your speech. For example, Obama has mastered the art of pausing. He pauses to let us catch up with him. He pauses to let his words resonate. He pauses, in a sense, to let us rest.

Pauses also give the impression of composure and thoughtfulness.

Where you pause is up to you; there are no hard and fast rules. Try it. Slowly inhale to the count of three at each breath mark. Speak as though you had plenty of time. The goal of this exercise is to teach your body to slow down.

Lots of practice to get experience

Although all of these tips can be helpful, you must do one more thing that is required to improve any skill: practice, practice, practice. But you are not alone.

Chances are, there’s a local chapter of Toastmasters nearby. Join it and gain the warm and positive support of others who, like you, are seeking to improve their speaking skills and to gain more confidence in front of an audience.

Finish strong

As we have said, focus on one theme and eliminate everything else. One relevant message and several great stories to illustrate.

Save your most memorable story for your ending. Hopefully, the one that is also the most encompassing of your message.