Digital marketing is one of the most dynamic sectors of the ad industry, facing jaw-dropping year-on-year growth rates of 9% and an estimated $146 billion in global spend by 2023. They must know how to scale digital marketing agencies.
There is, unsurprisingly, no shortage of digital marketing tools, agencies, and brands trying to capitalize on this growth. If you want to ride the wave and scale your marketing agency into a million-dollar enterprise, you need to know how to manage growth.
Here’s
everything you need to know about how to scale digital marketing companies of any
size and niche.
Scale Digital
Marketing Agencies: Invest in People
As with any
digital agency, the key is to invest in human capital. Companies that neglect
to spend time and resources training and motivating their team are considerably more likely to go
under than those that do.
Always keep an
eye out for training and teambuilding opportunities, and make yourself
available to everyone in your agency. The most important marketing investment
you can make is in your people.
Know When to
Fire
That being
said, the number one threat to early-growth companies might just be not knowing
when to fire.
There are
countless tales of digital marketing agencies getting a whiff of success and
deciding to quadruple the size of their team.
The result if
often overheads you can’t afford when the work dries up. Keep your digital
agency lean by knowing when to trim the fat.
Optimize
Everything
If you want to
scale digital marketing agencies, your online presence is the one that really
matters.
Have you
optimized your landing page? Have you ensured every piece of content you post
is SEO-friendly? How’s your mobile SEO? Your Google Ads? If you don’t have
positive answers to these questions, it’s time to call in some expert help.
Companies
like BearFoxMarketing.com exist
solely to help early-growth companies make sure they are as visible as they can
possibly be online so that customers go to them before anyone else.
Find a
Niche
The most
sure-fire way to ensure sustainable growth is by having a niche that the
competition cannot provide.
Digital
marketing success stories such as Powered by Search got to where they are by
developing one niche element of their offering and selling it as their main
USP.
Your niche
could, for example, be your clients. You may choose to work specifically with,
say, the food industry. Hone in on this and market yourself as an expert in
your field. This is the route to a lasting customer base.
Automate
The key to
scaling is efficiency. You will not be able to handle new responsibilities and
workloads if you haven’t automated as much of the time-consuming, mundane tasks
as possible.
This means
automated email campaigns are essential, as these can take up dozens of hours a
week. Tasks such as security audits, newsletters, social media posts, and
scheduling can all be automated with pretty standard software.
Make your
operation as lean as possible with automation, so that you can handle growth.
Learn
More
Now that you
know how to scale digital marketing agencies, it’s time to enter the big
leagues.
You can rise to
the top with the help of our latest book, available online today.
