Spotify is one of the most popular music streaming services in the world. It has many ways to let people interact with your music on this platform, but not everyone knows about them! Here are some tips that will help you let more people interact with your music on Spotify.
Learn how to advertise on the platform
No matter what you do, you have to advertise your work. This platform is no different, and you should learn what Spotify marketing services are there and how to take advantage of them to create a profitable music career. First of all, use Spotify Adverts from the free service section to start advertising your music. These Ads are great for getting the word out about your work without limiting access to it. People who have not yet subscribed will see ads, so they’ll get curious and learn more about what’s being advertised right away.
Ask experts and take courses on how to use these services to your advantage. That way you’ll be able to get the most out of Spotify’s marketing opportunities. Once you’ve learned how it works, use Spotify Sponsorship or Spotify Underlay Ads to advertise your music with limited access. The advantage of these sponsored ads is that they’re non-intrusive and also limited in time; listeners can’t play them forever for free!
Share your music on social media
Social media is your best friend when it comes to Spotify, allowing you to reach a much larger audience. This platform is all about sharing and social media allows people to see what’s going on in your Spotify account without having an actual Spotify account themselves.
This way you’ll make it easier to be further shared by your friends, allowing Spotify to reach more people.
You can share anything on social media you think is worth sharing: Spotify playlists, tracks of new albums, etc. This way not only will your music be shared but also the fact that it’s available on Spotify! Also, make sure to make a music video for YouTube, that you can link to your Spotify account.
There are many different types of social media accounts dedicated solely to music so make sure to have them connected with Spotify as well. For example, you could connect your Soundcloud account and let all the followers see what songs are being played by Spotify users at this very moment (and vice versa).
Invite people to listen and follow you on Spotify
Getting people to follow you on Spotify is a great way to work towards your goal of having more people interact with your music. Spotify has many features that allow you to share what you’ve been listening to, and it’s also possible for listeners to follow artists they enjoy without needing a Spotify account.
Send out Spotify invites to friends and family, follow other Spotify users who share your taste in music, and encourage them to return the favor by following you. Spotify also has a feature that allows listeners to preview songs they like before buying or downloading them. Use this tool wisely: give people an idea of what your music is about without giving too much away!
Make playlists and include your own music
Create specific playlists and put your music into the mix on Spotify to give more users the opportunity to interact with your music. Spotify’s playlists are a great way to find new content, and if you use this app for listening purposes, it might be worth checking out some of these playlists yourself!
- make a playlist of a specific genre your music belongs to
- make a playlist for specific moods
- make a playlist with music for car rides
Create an engaging cover photo
An engaging cover photo on a song or album can lead to more people interacting with your music. Spotify is a digital media player that uses streaming technology so users can listen to specific songs or albums for free, unlike iTunes where songs are sold per download.
As artists may have already noticed on Spotify, if their cover photo isn’t engaging then it’s less likely that “people will click”. Either take a photo or create cover art that is fun and eye-catching and people will want to see what’s going on behind the picture.
Write a blog post about how you made the songs
A lot of people are interested in the process of making music but don’t know how to find out about the musician’s techniques. Tell them how a song was made from composition to lyrics and many will feel how personal it is and how much effort was put into it. After that, they will be keen to listen to your content and support you.
