Have you noticed that traffic has seriously dropped on your website? Not getting any traffic in the first place? You must improve your keyword search to improve traffic.
That’s likely because you’re not using
keywords. These are the words/phrases people type into Google and other search
engines when they’re looking for businesses, products, or anything else
online.
Without proper keyword use, there’s no way
your site will rank as highly as you want it to.
Want to learn how can you improve your
keyword search results? If so, then read on to learn some of the best
possible places for your keywords.
Avoid Keyword Stuffing
The golden rule when it comes to keywords
for SEO?
Use them sparingly.
Your site visitors can tell when you’re
writing content just to hack your rankings — and they’ll be sure to avoid your
site in the future as a result. You also risk being penalized by search engines
for engaging in clear keyword stuffing.
Five or so keywords per post is a good
range.
Sneak Keywords in Image Descriptions
How can you improve your keyword search
results?
Believe it or not, there are tons of places
other than your blog posts’ or static pages’ text alone where you can sneak
them in.
One of the best-kept SEO secrets is to include
them in your image descriptions and image file names. You can also use them
in your
image captions for an extra
boost.
Use Them in Your Headers and Title
One of the best things to understand when
you’re using keywords for SEO?
The fact that they can also help you to make
your content much more readable.
Use keywords in your posts’ headers to break
up your content and boost your SEO score in the process. Always ensure you
include your main targeted keyword in your title, as well.
Make Them a Part of Your URL
Another awesome place to use SEO keywords is
in your site’s URL, also called your website address. You can also do the
same for each of your internal pages.
Separate keywords by hyphens. It makes things
clear for your readers and it won’t negatively impact your SEO score.
Not sure how to claim your own URL address or
change it?
Sites like ignitedigital.com can give you the advice you need to make
it happen.
Involve Them in the Meta Description
When you type a search into Google or another
search engine, you’ll notice that each result has a short description of what
the article is about.
This is called your
meta description, and it’s the right
place for your main targeted keyword. You only have 160 characters in total
here, so put it right up front for best results.
How Can You Improve Your Keyword Search
Results? By Following These Tips!
Now is the time to stop asking the question,
“how can you improve your keyword search results?” and start putting
the advice in this post into action.
Place keywords in headers, titles, meta
descriptions, and URLs to see your site rise in the rankings.
Above all, remember that keywords are just a
small part of your overall marketing strategy. You’ll also need to master link
building, improve your site speed, and write quality content.
Need help making it happen?
We can help you with that — read our blog and
check out our top landing page examples to learn more.
