Category: TODAY’S ISSUES
Everything you need to know about building brand identity via promotional products
Every business or brand has a distinct presence in a market. The visible elements, including logo, colors, and design, comprise the brand’s identity. Brand identity is what helps distinguish the products from one designer label from another. It is what separates the consumers of Gucci and Prada from the buyers at Target and Walmart. The…
How to Scale Digital Marketing Agencies
Digital marketing is one of the most dynamic sectors of the ad industry, facing jaw-dropping year-on-year growth rates of 9% and an estimated $146 billion in global spend by 2023. They must know how to scale digital marketing agencies. There is, unsurprisingly, no shortage of digital marketing tools, agencies, and brands trying to capitalize on this growth.…
Important SEO Knowledge Areas You Must Build Proficiency for Success
Even though SEO knowledge areas may not be an object of awe they were, they are still a very important element in the digital marketing mix. The frequent updates to the search engine algorithms and the dynamic online marketing environment make it imperative for SEO professionals to learn and master key knowledge areas. Some vital…