Is yours a local business? If yes, chances are you want to gain more prominence locally. You want a flurry of customers visiting your store and purchasing your product. Other than online advertisements and social media engagements, it would help if you said yes to local SEO. You can use content to leverage local SEO. It’s an essential factor that will get you ahead with your local users and clients.
However, when it comes to ranking for local SEO, things have changed over the past few years! Usually, this used to be very simple before. All local business owners and brands needed to do were adding their NAP to the website footer and create some directory links. And this was enough to lead a local business to the local 7-pack.
As SEO started evolving and becoming more complex, the 7-pack got shifted to a 3-pack. And here, the directory links are not sufficient anymore. The local brands and businesses need something more.
Are you wondering what it is? Is it
something more than digital
marketing? The answer is yes. To increase the local SEO ranks, local brands
and businesses need to leverage content. Content is the only smart way out for
ranking the local keywords, which aren’t very competitive.
Hence till such time, your local
business attains a highly successful status, it is essential to count on
content. And it would help if you had a justified reason for all the content
you add to your website. Are you wondering about the types of content that will
boost your local SEO? If yes, you can count on the following:
The city-specific landing page
IT is a fun challenge that you can opt-in for! Are you able to rank for the local keywords terms when you don’t have a location webpage? There’s a chance that you might be successful at this after a few ardent attempts. But still, it’s simpler to rank for local SERPs if there a location webpage.
However, if your business is a small local business, developing different websites for all the locations might seem overwhelming. It can also lessen your authority. The apt solution is to opt-in for just one page for every site.
Regional or state landing pages
It isn’t very easy to get a client enthused about generating more content. But when you have to work and compete for local SEO, your content could increase your rank to Page 1. Does making many city-based location web pages sound a massive task for you?
If yes, you can get started with a region or city where you have your business. And as you generate the state location web pages, you can also take an in-depth look into the buyer personalities to have a clear understanding of the audience.
It will help you to understand that
the state location web pages will enhance the overall user experience. It will
also enhance the organic web traffic and conversions as well.
Take note of the FAQ pages
Not many local business owners
realize the importance of a FAQ page. It has almost all the details concerning
local SEO content. Today, voice search is altering the way people do their
online searches. Also, the SEO industry is changing the way people use the
content.
It is interesting to note that close to one-third of the mobile search all about locations. Also, a BrightLocal study reveals that close to 58% of the customers made use of the voice search to search for local business data in the past one year.
Do you want proof? Simply conduct a Google search for the vaccinations that your pet requires for getting boarded. The results will help you realize this point.
Take note of the specials
Discounts and specials are essential for local business owners. In today’s advanced shopping age, people are always searching for coupons. You should provide the customers with what you want by customizing the specials for the residents.
When you give a local-centric discount, it attracts the local customers. It also makes them feel very special. It is one of the most important acts for topping the local SERPs. Don’t overthink the discount ratio. Any discount is suitable for your local audience.
Hosting the local events
It is essential for SEOs and local
business owners to leverage local events. To get an idea, you can check the
Facebook events to understand all that is happening over the week or weekend as
well. You will inevitably find a free yoga class, a jazz festival, a beginner’s
salsa lesson, and many more.
Most marketers today love the fact
that local business owners make use of Facebook events to generate more
awareness. However, it’s not a pleasant sight to find that the local event does
not get put up on the website. Hosting a game and not announcing it on the
website will make your local brand lose out on significant SEO.
Make the most of blog content
Most local business owners don’t
understand the link between blog content and local SEO. However, the truth is
that blog content brings out all the magic. Is your local business all set to
compete with local SERPs? If yes, then creating an active blog might help in
enhancing ranks.
Sometimes, local business owners
aren’t sure about the topics to cover in their blogs. A few relevant content
ideas include:
These are some of the essential
topics to write on in your business blog. It will help your audience to know
about your brand and get acquainted with its various aspects. And a part of it
will play an active role in arriving at their buying decision.
For years, several local business owners remained inhibited by developing their local business content. However, today times are changing, and local business owners realize the relevance of useful and informative content.
The tactics mentioned above are some ways to use content to boost your local SEO and get users to visit your business webpage.