What is Website Integration and Why is It Important?

As the online presence of your business grows, it is important to continually update it, which includes making changes to satisfy your customers and attract new ones. By your website integration, you can enjoy more utility from it.

Defining Website Integration

Web integration refers to joining various software and hardware together. Essentially, you are integrating your website with the existing computer systems.

While careful planning of this integration can increase your efficiency, on-site traffic, and sales, failing to properly plan ahead for this next step can create bloat that slows your website. The frustration that a poor integration strategy can cause to customers can be detrimental to your business as they turn to your competitors for their product or service needs.

Types of Web Integration

There is more than one form of website integration. You might use one or many of the types. You might also want to build a custom integration specific to your exact use, such as a plugin to move data from one database to another. It can also be more complex, such as integrating an ERP or CRM system with your website.

Plego Technologies is a leading software development company that offers custom integrations using a skilled development team. They can evaluate what you need and help you meet tangible goals.

Save Time

When done properly, an integration of all your systems with a website can save you valuable time. There is no more manual entry, nor are there human errors that come from manually entering data.

Furthermore, communication between in-house departments is faster when there are integrated solutions. You will likely notice that processes are much more efficient, which can boost productivity and, in turn, increase yearly revenue.

Better Employee Satisfaction

When your team feels their efforts are being put to better use, and there is the less manual entry, they are likely to feel more satisfied in their job role. That benefit, which results from proper integration, is great for a business of any size in any industry.

Why is that? A major reason is that employees who feel at-work satisfaction are more likely to stay in their current positions, thus reducing your organization’s turnover rate. That saves you the costs of recruiting, onboarding new workers — which is costly — as well as retaining the best talent.

Eliminate the Mismanagement of Information

Mishandling data between teams can be costly, as well as potentially damaging to your business reputation. If you have ever lost essential order information or been late to fulfill an order because the information wasn’t clearly communicated, then you know the consequences of poor management.

While you cannot eliminate human error, you can automate the communication process using website integration. Automation significantly reduces human mistakes within a smooth, structured information system.

Making the Most of Integration

When a custom integration is set up well, it is a silent part of your business. It runs in the background, saving you several hours each month and working reliably without a fuss.

It replaces manual labor, so your employees can focus on the core tasks of your business instead. If you already have integrated parts of your system but are looking to take the next step to integrate for the first time, reach out to a reputable web developer to do it right the first time.