Digital marketing is a funny game – you sometimes win, you sometimes lose, but either way, the effort is present. When you work a campaign, you must not only do a lot of research, manage processes and employees, but you must also consistently track, measure, and optimize every decision and implementation. Success skills are key.
Digital marketing is hard. You can’t expect to win unless you put up the effort. And the way I look at effort, it has nothing to do with certifications.
Knowledge, skills, experience. Those are the main components of a successful digital marketer in 2019. If you’re a marketer, looking to reach the top, I’d highly suggest you focus on your personal growth. Every time you grow, your reach and campaigns grow.
In today’s post, we’ll explore the 10 most important skills that every digital marketer needs to cultivate in 2019. These, in my opinion, represent the primary factors of success or failure for most of today’s entrepreneurs and marketers.
Communication Skills
Communication is everything – the way you communicate your brand’s message is essential. Diplomacy is important, listening qualities are critical, and building rapport with other people is essential.
A digital marketer must constantly communicate through content – advertisements, blog posts, media releases, social media content – these are just some of the situations when communication is critical.
Self-Awareness
Self-awareness is very much related to the understanding of one’s qualities and disadvantages. It’s the ability to objectively assess your performance, to make objective decisions, and to assume responsibility for your actions.
Self-awareness also helps at understanding the marketplace, your competitors, your relationship with the audience, and much more. It’s just like… you can’t effectively promote a professional writer service unless you know content writing yourself.
Planning Skills
Ten minutes spent in planning will save you 60 minutes in action. You can bet on that whenever you start crafting a new marketing campaign.
A digital marketer’s ability to foresee outcomes and recognize incoming patterns is such an important skill because it contributes to the marketer’s every day. When something is planned, the operation will go smoothly. If it isn’t, chaos may arise.
Proactivity and Creativity
Proactivity and creativity go perfect together. Every marketer needs to figure out new angles and come up with new solutions. When proactivity is missing, the progress will usually be slow. Creativity is not enough if the will of the person doesn’t help him get to the action.
Paperwritingpro.com suggests that to be proactive means to assume full responsibility for both the short-term and long-term future. Solve the problems that arise, don’t ignore them!
Persistence / Consistency
A persistent marketer will usually end up a successful marketer. Of course, the effectiveness of the marketing campaigns and their executions are more important, but without consistency and persistence, everything becomes “vulnerable”. Every failure is feedback – use it to do better next time.
Success Skills … Willpower and Self-Discipline
When I was working for AustralianWritings, I was one of the worst writers in the team. Soon enough I have realized that most of my colleagues were very self-disciplined and had very strong willpower.
That made me think. What if I systematically improve these two qualities? What will be my level then? This very act of change has changed my life forever.
Empathy and Compassion
Empathy and compassion are especially needed when trying to get into your customer’s shoes and gather important data. You may very well know that every marketing campaign must be treated differently. It should be served to a specific audience who finds the content and offers truly relevant.
For that, you need empathy and compassion traits. Social skills too, but these two will help you find what your specific audience genuinely desires and needs. You can even practice your empathy skills with your colleagues, family, and friends. Just pay attention to their point of view and try to be them for a second.
Success Skills … Problem-Solving
Most college students lack problem-solving skills. Ten years ago, I was working as an academic ghostwriter for Essaymama.com. That experience has taught me how much school prevents problem-solving skills growth. Unfortunately, most students (including those who prepare for a career in marketing) are getting used to memorize information rather than understand it.
Therefore, their ability to discover immediate solutions to the problems that arise is diminished. A great digital marketer must be able to figure out why Google has penalized his rankings, why users have suddenly stopped reacting to his content, and why the marketplace is moving in the direction is moving.
Marketing and Psychology Skills
Marketing skills can be learned mainly through practice, but with the aid of books and other relevant resources. Success leaves clues, so one should never attempt to reinvent the wheel. A more effective strategy is to study the great marketing that’s being performed by those who do it right.
Psychology skills will help you improve the interactions with your customers, and they’ll help you acknowledge their needs better. When you can get into a person’s head, you can move him towards the end purpose of the interaction (email submit, buy a product, contact, etc.)
Life Balance
Digital marketing can get overwhelming, especially if it’s done in excess. Work-life balance is the main factor of success in everything. You need to be able to balance your personal and professional life and give yourself enough reasons to keep improving.
If you overwhelm yourself with digital marketing projects, chase money, or fame, you may easily crash.
Settle everything, improve your nutrition, exercise more, spend more quality time with your family, and give yourself all the good conditions to create wealth both in the personal and the professional sector.
The bottom line
Taking your digital marketing strategies to the next level is a matter of knowledge, skills, and experience. Skills are the main fuel of your digital success, so you’d better start building habits and systems that allow you to develop these skills. Most importantly, be aware of their importance and try to use them consciously as much as possible.
Bio:
Kurt Walker lives Manchester, working as a full-time content developer and editor at Ninaessays.com and assignmentholic.co.uk for over 4 years. He’s also a passionate assignment helper, digital marketer at Rushmyessay, and journalist that covers topics such as health, psychology, digital marketing, ethics, and nonprofits.
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
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13 Employee Engagement Lessons From Best Employee Brands
Positive Attitude Is Everything for Customer Engagement
