Skip to content Digital marketing is the promotion of businesses, products, and services through digital media, such as the internet, digital display advertising, and mobile phones. As digital technology continues to grow, there is more opportunity than ever before to have a rewarding and lucrative career in the industry. If you feel these career path roles are one for you, here is a guide to some of them available in digital marketing.
Social Media Manager
This role involves creating content to be delivered across social media platforms such as Facebook, Twitter, and Instagram and is a crucial point of interaction and communication with people who are existing customers as well as future customers.
Most of the population now use some form of social media, so powerful social media content is a crucial way to influence others to take action.
Operations Manager
An operations manager is a vital role in any business, including digital marketing. It is their job to ensure the smooth running and management of business processes, including staff management, hiring talented employees, and finding practical solutions to problems that hinder business progression.
It is a skilled role, and a good entry point to employment is furthering your education and understanding of the position, such as undertaking one of the available online operation management degrees.
Digital Content
Writer or Planner
A digital
content writer creates pages for the web, paying close attention to the action
that they want a reader to take. It could be to subscribe to an email list, to
share the content with friends, or to make a purchase.
A digital
content planner works out what sort of content should be created and published.
To make an effective content strategy, planners will be aware of important
dates and events in their industry, trending topics, and also know the target
market well.
Email Marketer
Writing marketing emails that have a good open rate and subscriber interaction is a skill. It involves creating irresistible subject lines and content that provides value to the reader so that it influences them to take the desired action.
You can learn the basics of email marketing as part of a larger marketing course, or look for specific courses that hone in on this useful skill.
SEO Manager
SEO stands for Search Engine Optimization, and the aim of the role is to get web pages to rank highly on a list of search results. To do this, an SEO manager will employ various techniques, such as finding the right keywords and phrases to use within a block of text, using keywords in image descriptions and titles, and applying the correct tags to embedded links.
Other strategies to improve SEO include placing links on higher ranking websites, and this can be done using the guest posting and creating great content that gets shared.
Digital
marketing careers are diverse and are often fun. Thanks to the booming digital industry,
there is no shortage of jobs. Once you have the basics of digital marketing,
either through a course or from entry-level employment, you have the
opportunity to specialize in an aspect that you enjoy the most.