If you own a startup business or even one that’s been around for a few years, it’s important to take strides to help it grow. Statistics show that only around 50% of new businesses make it past the five-year mark. A digital marketing agency can help.
An extremely competitive marketplace is a
major reason for this. If you want to succeed, you have to set yourself apart
and reach your target audience.
Today, one of the best ways to do that is by
hiring a digital marketing agency. However, there are some questions you need
to ask before you choose someone. We’re going over five right here.
1. What Type of Clients Have You Worked
With?
Digital marketing isn’t a one-size-fits-all
service. What works for one business may fail for another.
Working with an agency that has extensive
experience is important. But they should also have focused experience providing
marketing services for organizations within your industry.
Having this industry-specific know-how under
their belt means they understand your target audience. This is a huge advantage
when developing successful marketing campaigns.
2. What Services Can You Provide?
The agency you work with should be versatile
when it comes to digital marketing services. They should be able to handle all
your needs so you don’t have to hire multiple parties.
A wide range of services also shows an
agency’s extensive knowledge of different marketing tactics. Hiring them means
you’ll have all these tools in your arsenal.
Things like web development, content
marketing, SEO, PPC, and local search are critical. A company like OBMX shows all their featured services on its
website.
3. How Will You Measure Results?
Tracking the success of your online marketing
campaigns is essential. Metrics can tell you what’s working and what’s not,
which has a huge impact on future initiatives.
Before you hire an agency, ask what programs
they use to track results. You should also find out how they deliver these
results to customers and how often you can expect them.
The last thing you want is to hire a company
and then have to request analytics reports. They should provide them as part of
your contract.
4. How Do You Communicate With Clients?
Good customer service should be a top priority
for the agency you hire. You need to be able to get updates regarding projects
and speak to representatives about changes without any headaches.
Ask a potential agency if they assign account
managers to each client. You should also find out how often you’ll have
marketing meetings and how they conduct them.
Knowing this information upfront helps avoid
frustration and awkward situations.
5. What Strategy Do You Recommend for Me?
Don’t be afraid to put an agency on the spot
when interviewing them. Ask them what marketing approach they would suggest for
you.
Asking this type of question is a great way to
gauge an agency’s knowledge. If they stumble through an answer and seem caught
off guard, they may not be the right business for you.
Find the Best Digital Marketing Agency for
Your Needs
When it comes to your online presence, you
can’t trust just anyone. You need a top digital marketing agency in your area
to ensure your business is getting the right exposure.
Instead of hiring the first organization you
come across, ask the questions discussed above to help you discover the real
deal. Doing so will result in higher conversion rates and faster growth.
