6 Valuable Ways PPC Can Boost Brand Awareness

Creating campaigns helps boost brand awareness and increase the marketing of your products and services. Apart from that, it also captures the demand that is generated with upper-funnel campaigns.

Through brand building, you can create a stronger brand, and improve your campaign performance.

That’s why, it’s highly recommended that you start working on creating an aggressive PPC campaign, and work with a PPC agency that offers PPC services to help your brand grow, and generate long-term results.

What is PPC?

Before we start, let’s first understand what PPC is. PPC stands for a pay-per-click campaign, and a type of internet marketing wherein advertisers will usually pay for a fee every time they get clicks on their ads.

 It’s a great way in buying more visitors to your site instead of trying to get those visits organically.

What Is Brand Building?

Meanwhile, brand building is the process of creating a strong brand identity so that it sets you apart from the rest of the competition. It will also be easier for customers to recall your products and services.

Now, in this post, we’ll be discussing ways how you can use PPC to grow your brand:

1. It finds your target audience

Once you’ve decided on your goals, the next thing that you need to consider is your audience.

Are you targeting millennials who are on Youtube in their spare time? Are you a B2B marketer who’s trying to market to CEOs?

Does your text ads tell your story well, or will you need a video to demonstrate it to your audience? Where does your audience usually hang out online? Where do you hang out online?

Through keyword searches, often, your audience is a “buyer who’s searching on your keywords.” However, for awareness, it’s essential that you carefully hone your target audience.

2. It uses Google’s search network

Although Google Search Network might not be the most obvious place that you can go to if you want to enhance brand awareness, the thing is, text ads are one of the quickest ways to gain a wider audience.

First, you need to come up with is a list of keywords. These search terms will provide you with an opportunity to reach your target audience even with very little buying intent.

Although most of these will be probably made up of long-tail keywords, they’re the type of queries that are inspiring your blog content.

Usually, for these campaigns, you might want to step up your content marketing efforts and come up with something that’s noticeably better than everything else that shows up on page one for that particular keyword.

Come up with detailed guides, video reviews, eBooks, and so on, and dedicate your time to crafting headlines that garner a lot of attention.

Then, promote these types of content via AdWords text ads. The benefit of using this approach is that your content will land on the top results and assuming that it’s great, people won’t hesitate to click on your content.

Before these ads go live, create an AdWords remarketing on every landing page so that you can still target them after you’ve finished with your content.

Usually, this approach accomplishes two things. Firstly, it helps introduce your brand to a wider set of audiences giving them content where you actually have something to offer.

Finally, remarketing means that they saw your ad as they continue browsing the internet, reminding your audience about your brand.

3. It generates more leads

Although lead generation may not be the first thing that you think of when starting a PPC campaign, this tactic is effective in warming to your target audience, letting them know that your products and brand do exist.

This can be an advantage on your part, especially if you’re in a highly competitive marketplace and you’re constantly competing with other large businesses.

4. It is measurable

Being able to measure the value of your brand image, translating it into something translatable, such as your ROI has always been some sort of a gray area in marketing.

But when leveraging your PPC activity along with other marketing channels that are bound to improve your branding and reach, you can directly measure the impact of your campaigns.

You should also consider the sales made during this specific activity as a positive result of your branding, along with other changes with your site’s overall traffic.

Also, because of sophisticated analytics tools, the feedback that you gain from PPC ads provides you with a wealth of information that you can use in your marketing efforts in the future.

You’ll be able to know which keywords are working, what a specific paid ads are driving results, and where it is coming from- whether they could be converted into leads or not.

5. Provides You With a Fast-Track Option

One of the most frustrating things about being indexed on search engines is that it takes time and effort for you to show up on the top results of Google’s organic search.

Usually, it will take three to six weeks before your page could be indexed, and if you want to show up on the first 100 pages, you need to dedicate a lot of time and effort to build your site’s content.

With paid search, however, you can skip the whole process because showing up on the first page of Google is already a given.

 Usually, the only variable there will be how many times it will show up there each day, depending on your daily budget. This is ideal for short term campaigns that generate the best results.

6. It’s cost-effective

With PPC you’re only paying each time a user clicks on your ad. That’s a far cry from more conventional marketing methods wherein you’re paying a lot of money so that people can notice your ad.

The fact that you’re paying for spots that provides you with tangible results is a better option than traditional marketing alternatives.

The bottom line

With PPC, you can build your brand, and establish yourself as a thought leader in your industry. It does take time and grit if you’re new to the PPC game, but eventually, high click-through rates and the payoffs in conversions will be worth it.

Why Digital Marketing Is Important For Your Business

For most consumers nowadays, their buying decision process begins at the search engine. Needless to say that there exists a drastic shift in the way people shop in general and with your business.

Gone are the days where the internet is monopolized by large corporations to market their products and services. Regardless of the nature, size, and breadth of your business, it’s time to get the word out in the digital world about your brand.

Consequently, it follows that your marketing strategies take a new form for you to keep up with the changing behaviors of your consumers. Drop those signboards and let’s start exploring some of the reasons why digital marketing is essential for your business.

It Allows You To Engage With A Global Marketplace through Different Channels

Omnipresence is the promise an effective digital marketing strategy can offer your business. Whether it’s a website, a blog, a social media page, or a Google ad, the methods through which you can establish a presence for your brand digitally is nearly infinite. The dynamic nature of digital marketing channels allows you to target and engage with customers through different platforms. Here are some ways:

  • Website. Your website functions as your virtual storefront. Thus, with functional and aesthetically pleasing web design, you make your business accessible to both potential and existing customers anytime, anywhere, across different devices. You can even choose to optimize your website content with the help of a reputable digital marketing agency today.
  • Social Media Sites. The billions of consumers on Facebook, Instagram, and Twitter today is immense. The broad reach and engagement you can capitalize from these websites are beneficial for your business, whether you’re an established one or considered novice in the market. Primarily, it offers a vibrant jumpstart point to know and engage with your target audience. 
  • Guest Blogs. Visibility is perhaps one of the best tools you need to have to become digitally competitive. It means to earn the most-coveted spot on Google’s SERPs. Fortunately, some ways will help your website rank, and that’s through making content. In this example, we mainly distribute content through a guest blog or post. This tactic allows you to create useful content and have it published on other websites and hope to get a backlink for your website. The more quality links you get, the higher the chances you have to rank on Google’s SERPs.

It Allows You to Establish Brand Authority

The more information consumers can instantly access online; the more skeptical and careful they are towards brand offerings. Thus, it’s your job to make these informed and wise buyers confident in what you can offer as a brand. You can start building your brand authority through these helpful tips:

  • Showcase the usefulness of your product and service through relevant content. In the digital world, remember that you’re not just a mere vendor trying to make a sale. Instead, consider yourself as a guide that will help consumers find concrete solutions for their problems. You can do this by educating people on how to deal with related dilemmas in the future.
  • Refresh your content library with inputs from industry experts.  Creating and publishing in-house content is just one way to show your consumers that you know what you’re trying to offer. However, it would even double your trustworthiness online when you accommodate sound advice from industry experts. For example, if you’re managing a graphic design firm, it’s excellent to know tips on how one can build useful infographics through different extraordinary visual design tools from a digital marketing consultant themselves.
  • Evoke a compassionate and inspiring industry to a diverse group of customers. Similar to when a patient seeks advice from a medical expert, it would also help build your authority as a company when you empathize with your customers’ woes. It never hurts to take the extra mile in sharing inspiring stories from previous clients on how your company has provided relief.

It’s Concrete and Measurable

To cultivate a successful and sustainable digital marketing strategy, it’s crucial that you can see the overall picture of your initiatives and measure it. Luckily, there’s quite a lot of ways that’ll allow you to assess the effectivity of your content marketing campaigns easily and quickly. In the example below, we take a quick run-through of how Google Analytics can do it for your business:

  • It helps discover how people use your website through clicks, search traffic, audience engagement, etc. and use it to improve their experience.
  • It helps optimize your website by effectively connecting your analytic insights to reach the right customers.
  • It helps organize and manage customer data for future use.

In a nutshell

Digital marketing should become a primary component of your entrepreneurial journey online. It’s essential because it enables your business to respond to the rapidly evolving consumer behaviors and ultimately drive brand conversation and conversion.