Tag: innovation process model
Innovation Process: How to Re-Invent It for Massive Growth
What is a fundamental requirement for an extraordinary innovation process? Collaboration in my mind, hands down. While the main focus of our agency is marketing, customer service, and business success, we also focus on creativity and innovation. Why might you be thinking? Check out our thoughts on building innovation. Because everything in marketing and customer service depends on…
Never Worry About These 9 Innovation Mistakes Again
On a December day in 1968, an engineer named Douglas Engelbart launched a revolution. The focus was not a Cold War adversary or even a resource-rich banana republic, but rather to “augment human intellect” and avoid innovation mistakes. Over the past 100 years, just about every business IBM has dominated has hit the skids. It was…