Skip to content Search Engine Optimization or, (SEO) refers to techniques you can use to improve your website’s ranking and help your business (in any of the search engines that people use today). It can mean the difference between you being at the top or, the bottom and, if you want to attract free Internet traffic and potential customers, it’s something you need to focus on and get it right.
This is true even if you hire an expert SEO firm instead of working on the site yourself. While you can expedite the process with on-page SEO, there’s no ‘magic button’ that will make your website show up in search results overnight.”
Search engine friendly
When designing your website or reworking it you should consider a theme for each page and then assign keywords based upon the theme, be sure to keep the keywords updated as they will change with time depending on what people are searching for. The best way to ensure your website is fully optimized for Google is to hook up with an award-winning outfit such as kingkong.co, who really knows their stuff.
This is true even if you hire an expert SEO firm instead of working on the site yourself. While you can expedite the process with on-page SEO, there’s no ‘magic button’ that will make your website show up in search results overnight.
Choosing your keywords
You want to make a list of keywords, maybe 10 or so for each page and then you can use free tools such as Google AdWords, it will help to generate new word and phrase ideas for you helping you to reach more customers based upon what they search using the search engine.
Title of your page
Search engines will make use of your title page so it is important that a lot of thought and consideration is put into what title you use and how that will be relevant to what people are going to be searching for.
The title should be unique, but also include relevance to your products as well as what the customers might be looking for, it can be tricky so employing the help of a specialist often comes in handy. Click here for ways that a small business can be more competitive.
The page description
You will have noticed that when you use a search engine not only will a link to a website be displayed but you will also see a description of what you are likely to see if you click on the web link.
This is your chance to really engage your audience and captivate them so much that they cannot help but to click on your web link and go to your page.
Constant monitoring
SEO is constantly evolving as people use the Internet, so it is vital that your content is monitored in the same way, alterations or changes will need to be made to your website to keep it current and attractive to potential customers. Good examples can be found in Digital Spark Marketing.
More importantly, it must contain information that will drive people to your site when they conduct a search, more views equal more potential customers, if you put enough work in at the start and maintain the same practice moving forward then you should get repeat customers for years to come. Here is some Australian government information about SEO in general, which all business owners should read.
The bottom line
SEO is a complex field and the best way to move forward is to seek out a leading SEO agency, as they have the know-how and resources to put your business firmly on the map.