Skip to content Want to know one of the most effective examples that Zappos culture uses to build its brand and create reciprocity with its customers?
By surprising them!
People like getting things for free and like them, even more, when they are viewed as “favors”. But even more, they love receiving these favors as surprises.
Why give away this sort of benefit without mentioning it?
Simple …
a company like Zappos (known for its legendary customer service) recognizes the benefits of surprising people with next-day delivery. That’s not even mentioning the fact that this shipping creates immense goodwill between Zappos and their first-time buyers. (I still remember my first order.)
When I came home this last time, I had an email from Zappos asking about the shoes, since they hadn’t received them. I was just back and not ready to deal with that, so I replied that my mom had died but that I’d send the shoes as soon as I could. They emailed back that they had arranged with UPS to pick up the shoes, so I wouldn’t have to take the time to do it myself. I was so touched. That’s going against corporate policy.
Yesterday, when I came home from town, a florist delivery man was just leaving. It was a beautiful arrangement in a basket with white lilies and roses and carnations. Big and lush and fragrant. I opened the card, and it was from Zappos. I burst into tears. I’m a sucker for kindness, and if that isn’t one of the nicest things I’ve ever had to happen to me, I don’t know what is.
That kind of reciprocity is justified by almost any cost, and the cost hit Zappos takes by doing this is paid back multiple times over by the customer loyalty they generate from making people happy.
There are multiple reasons why individuals would choose to fax instead of email. Maybe the recipient doesn’t check their email often, but they always answer the phone. Or maybe the document being sent is too large to send as an attachment, but there’s not enough time to go to the copy store.
There are several justifications for why someone would fax, but do you know why they still fax rather than email?
Top reasons to fax rather than email
There are many benefits to using faxing over email, including:
Ease of use: For many people, faxing is more uncomplicated and straightforward than sending an email.
Convenience: unlike emails, which can often get caught in spam filters or lost in cyberspace, faxes are delivered to your recipient’s desk in real time. It means they’ll always know exactly when your document has arrived, no matter how busy they might be.
Reliability: even though email is widely used today, sometimes it isn’t 100% reliable due to issues with internet connections or network outages. By contrast, faxing is a tried and true method of communication that has been in use for decades and will almost always work when needed.
Speed: while email often takes some time to get from one person to the next, faxing can usually be done almost instantly. Whether you’re sending a single-page document or an entire report, your recipient will be able to immediately access and review it as soon as it arrives.
If you’re trying to seek a simple method to distribute documents promptly and securely, it might be worth considering how to fax from Outlook or another similar service. With a few mouse clicks,, you can send your fax without any hassle or stress about whether or not it will get there on time.
And with the added convenience of receiving faxes directly into your email inbox, using a fax service could be one of the easiest ways to stay productive at work.
The future of faxing and what to expect
While the popularity of faxing has declined in recent years, there is still a lot to be said about how dependable and easy to use it can be. And as new technologies continue to emerge, we may see even more innovations that make faxing faster and more convenient than ever before.
For example, with advancements in cloud computing or artificial intelligence, we might see new services enabling you to send and receive documents directly from your computer or mobile device without needing special equipment.
Whether you’re looking for a way to communicate more quickly and efficiently at work or want a reliable backup option in case the email goes down, faxing remains an essential part of how we do business today. So if you’re looking for a fast, reliable way to send and receive documents, it might be worth considering how to fax from Outlook or another similar service.
With a few simple clicks, you can send your fax without any hassle or stress about whether or not it will get there on time. And with the added convenience of receiving faxes directly into your email inbox, using a fax service could be one of the easiest ways to stay productive at work.
How do you decide whether to fax or email a document?
Ultimately, the choice comes down to how quickly and reliably you need your document to arrive. If you’re sending something that’s time-sensitive or needs to be reviewed urgently, it might make more sense to opt for faxing. But if your recipient doesn’t have a fax machine or prefers receiving documents electronically, an email could be the better option in this case.
Of course, there are other factors to consider, such as how long the document is and how large of an attachment you need to send along with it.
Overall, deciding whether or not to fax or email a document often depends on personal preference and convenience. As new technologies emerge and change how we communicate with each other at work and beyond, we can expect faxing to continue evolving as well. But no matter how the landscape of business communications changes in the future, it’s clear that faxing will remain an essential part of how we do business for years to come.
The bottom line
Whether you’re sending a time-sensitive document or simply looking for an efficient and reliable way to communicate at work, faxing is a proven method that continues to be widely used today. While email may seem like the more modern option, there are many situations where faxing might be a better choice. And with new advancements in technology on the horizon, we can expect that this tried and trusted method of communication will continue to evolve and adapt over time.
So if you’re looking for a fast, convenient way to send documents and stay productive at work, it might be worth considering how to fax from Outlook or another similar service.
