An infographic is a picture that contains information. It’s about the best way to grab attention in your email marketing campaigns. Infographics help drive traffic, boost conversion rates, and get you better click-throughs on your links by presenting data in an easy-to-read format.
1) Get Attention Using an Infographic Design Template
The first thing readers want to know when they come across one of your emails is how it will benefit them. An infographic provides beneficial information that answers that question quickly and easily without requiring much time or effort from the reader. Think about what sort of statistic has significance for your audience. Add it to an infographic to make it stand out.
2) Differentiate Yourself from the Rest
Every day, people are bombarded with emails from different companies. How do you grab their attention? It’s simple – provide something that stands out from what they’re used to.
An infographic is one of those things that gets readers talking and creates buzz around your business – simply because not everyone does them! Use this as a way to take an opportunity and present information in a new and interesting way, thereby standing out among the rest.
3) Save Time & Money with an Infographic Maker App
Don’t spend money on designers or image editors to create your infographics when you can use our design templates at no cost! Venngage’s infographic maker is the best out there with templates that are web-based and available to you anytime, anywhere. Use their infographic templates for easy editing of copy and images, while keeping color schemes consistent
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4) Keep ’em Interested: Make Readers Want to Read Every Word
An average adult’s attention span is 8 seconds; this means that your audience needs something interesting within the first 8 seconds of coming across your email in order to keep their attention long enough to read more than just a few lines.
An infographic can help with this by grabbing the reader’s attention with quick, interesting content in an engaging format. This is especially helpful when you have a lot of information to share!
5) Increase Brand Recognition & Loyalty
Getting prospective customers excited about what you have is great – but keeping those same customers happy once they’re on board is even better. One way to do this is through custom-made infographics that reflect your brand and reinforce what you offer as a solution for their needs. This creates a connection between the reader and your business, which will help boost customer loyalty.
6) Save Money With an Infographic Maker Online: Use Them Instead of Images
Image files can take up a lot of space in your email marketing account! An infographic template will not only keep file sizes down, but if you use it correctly, it can be more effective than an image file could ever hope to be. Use words and phrases to break down specific information into steps or phases to create something engaging but easy to digest at the same time!
7) Keep Your Inbox Clean
We all hate receiving emails that look messy and unorganized. An infographic template will keep your images in check, making sure they’re the right size so no one’s inbox gets cluttered or cut off if someone opens it on a mobile device.
8) Boost Click-Through Rates & Conversions
Getting people to click on a link is fine – but getting them to actually take action after they’ve opened it is better! Try adding simple CTAs to your infographic template that encourages readers to take any action when they’re done reading.
A great example of this would be asking the reader to subscribe for more updates, call you for support, or visit your website for more information. You can even include referral program links that give readers an incentive to spread the word about your business!
9) Keep Up With Current Trends
In order to have a successful email marketing campaign, you need to be able to keep up with current trends as much as possible. An infographic is one of those things that are unique but also cool and trendy, which means it will help boost your brand image in a positive way while staying relevant at the same time.
Look at what other companies are doing – if they’re doing infographics, consider it a step toward success! If not…you might want to follow their lead!
10) Be Social While Being Informative With a Free Infographic Maker
Infographics are perfect for sharing on social media due to their multi-disciplinary nature. They can be shared on Facebook, Twitter, Pinterest – you name it. They typically contain images and text that will pique the interest of any reader within a matter of seconds, making them an important part of marketing plans for every company in every industry!
Conclusion
An infographic is a great way to convey information in a clear and engaging manner by using diagrams, charts, or illustrations to visualize all kinds of data. It’s also one of the best ways to get more engagement through your email marketing messages. With these reasons in mind, it comes as no surprise that so many businesses are jumping on the infographic bandwagon.
The skill of writing is to create a context in which other people can think. The task of marketing isn’t easy, is it? It seems to go on forever, and in reality it does. Like in making your email websites marketing secrets work effectively. And getting potential customers to think about you and what you have to say.
Because email is 40 times more effective than social media in customer acquisition, it can’t be ignored. And that is not going to change anytime soon. Email is a technology that has been with us for over 44 years. The first email was sent in 1971 but the concept was explored at MIT as early as 1965 which is 50 years ago. Here are some other email facts in another excerpt from an infographic at sociallystacked.com.
In order to do that, you need your subscribers to not just tolerate your emails but to actually get excited about the next email you send them. But your work doesn’t stop there either. You need to cultivate a relationship with your subscribers if you want them to ever buy from you.
The average email open rate depends on the industry, but typically it ranges from 15-25%. That’s a statistic that always surprises me. It is not terrible, but it certainly isn’t good.
Here are some tips to ponder as you try and make a significant improvement to your email websites numbers:
Email websites … value opinions
Do you value the opinions of your customers? I really hope you answered yes. Now, I think most people answer yes to that question, which is great. So why is it that most email lists feel like transmit and receive conversations? That is certainly the wrong way to approach it.
So, what’s the solution? Get your readers involved.
The promise of real-time marketing is to meet the needs of consumers with the right message … in the right place … at the right time. There are several challenges to delivering on the promise of real-time marketing, including the personalization of messages, measuring the effectiveness of the marketing efforts, leveraging the data available, and coordinating communications.
Be sure and keep all of these in mind.
Free email accounts … automate and integrate
Deploying multiple campaigns every month can be taxing for any marketing team and can consume a lot of time and effort. Automating certain processes will leave you more time for developing strategy, identifying opportunities, and understanding your email ROI.
Integration is the flip side of automation. By integrating processes around email, your entire marketing program becomes more agile and responsive to market opportunities.
Email marketing evolution or revolution?
Email marketing evolution
Email continues to be a highly effective digital channel to engage consumers. But the consumer is changing the way they read and react to email, so marketers must respond accordingly.
Consumers take email with them as they move from their desktop to their mobile and laptop or tablet devices. While consumers may be able to open and view email on all devices, they aren’t always taking action – which presents a different challenge.
Still, every customer interaction is a moment of opportunity for marketers to better understand the value created by the engagement and the experience the customer has.
Types of email accounts … compelling subject line
Once you’ve laid the groundwork, it’s time to start working on crafting future emails that your subscribers can’t help but open.
It always starts with writing a great subject line.
The subject line should be written a lot like the headline of a blog post although you have a little more freedom with it.
Focus on the benefit
With this strategy, you focus on the end result from your reader wants most. Answer their question: “What’s in it for me?”
Composing a good email subject line is akin to writing a great headline. If you’re cold-emailing someone you’ve never met, it’s important to strike a balance between being direct and being interesting.
Keep in mind that while it’s always good to be clear, you also don’t want to give anyone a reason to dismiss your email before reading it. For that reason, you’ll want to avoid the stock or cookie-cutter phrases that might get your email lumped in (and glossed over) with others.
Establish your credibility
“Why should I care?” is the tacit question hovering in most people’s minds every time they see an email from someone they don’t know well. This is why establishing your credibility is crucial. Tell your reader why you are different, why you are accomplished, and why they should pay attention to you.
All about value
Think about why new subscribers might open that first email: it’s to get something. At this point, you’re not a friend. You’re not even an acquaintance.
But make sure you have something they want, whether it’s knowledge or a tool.
Related material: Some Great Story and Storytelling Examples to Study
Email websites … trust takes time
You have to earn trust by giving away value, time after time. Once a subscriber realizes that you’re not just trying to make a quick buck off them and that your work is actually making a difference in their lives, they will start to trust you.
Share interesting personal stories
One of the best ways for someone to get to know you and get a glimpse of your life is for you to share personal stories with them. You can do this in your blog posts, but email is another great time to do it. After all, when friends want to tell us a story, they don’t write us a blog post. They send us an email.
Be direct
Never assume that someone is going to read your entire email. You should make it clear from the get-go exactly what you are asking for. That means clarifying why you’re reaching out in the first sentence or two, and no later. Short and sweet is the topic strategy.
Coordinate email & social media
Although powerful email and social media are in their own right, there are still some shortcomings that each one suffers from. Email marketing is totally dependent on the number of users who choose to open the email and click through to the content. It’s also not an immediate response tool.
Social media, on the other hand, is unable to educate users about the wide variety of topics that can be handled in a single email. By its inherent nature, social media ends up scratching the surface of whichever topic it touches.
By syncing email and social media, your brand can make up for the shortcomings of each. Use social media for real-time interaction with your email customers, and deploy emails for in-depth analysis, insights, and conversations with social fans.
Reengage inactive subscribers
Inactive customers typically account for about 60% of a business’s total subscriber base. But, unfortunately, there’s only so much you can do to encourage them to interact with your website or product — someone who’s stopped buying from you usually has reasons for this change in behavior that are impossible to fix via a one-way marketing campaign.
On the other hand, the two-way nature of email communication makes it the perfect, personalized medium for reaching out to inactive users.
1) understand why they stopped buying from how (and how you can fix it);
2) offer them immediately and sustained incentives to revive their association with your brand (by way of special one-time discounts, coupons, or exclusive service options designed expressly for this purpose).
For example, Dell reaches out to its inactive subscribers to understand the reasons for their prolonged silence, so the folks over there can take corrective measures.
The bottom line
Email marketing is the most effective type of marketing there is by a wide margin. It’s not going away anytime soon.
When you’re attempting to apply these 13 tips to your future emails, remember that they are guidelines, not rules.
If you read this post carefully (maybe even re-read it a few times if you like it), you’ll have a deeper understanding of these principles. At first, they will help a bit. But over time, as you gain experience, there’s no reason you can’t achieve consistent 50+% open rates and record profits.
So what’s the conclusion? The conclusion is there is no conclusion. There is only the next step. And that next step is completely up to you. But believe in the effectiveness of word-of-mouth marketing created by remarkable customer service. And put it to good use.
It’s up to you to keep improving your creative marketing strategies. Lessons are all around you. In this case, your competitor may be providing the ideas and or inspiration. But the key is in knowing that it is within you already.
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new lessons.
When things go wrong, what’s most important is your next step.
Try. Learn. Improve. Repeat.
Are you devoting enough energy to improve your marketing, branding, and advertising?
Do you have a lesson about making your marketing strategy better you can share with this community? Have any questions or comments to add in the section below?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he writes about topics to help improve the performance of small business. Find him on G+, Facebook, Twitter, and LinkedIn.
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