Skip to content Do you know that more than 45% of adults in the United States avoid watching traditional TV or TV-related advertisements? Intelligent and smart small business owners are aware of the capabilities of car decals that can help them to reach target audiences.
This is why small business owners should adapt to new advertising strategies to market their business. The effectiveness of promoting business through the newspaper is reducing as many people are using the internet to receive the latest news updates.
If you think that you can only boost the sales of your company through digital marketing, you’re wrong. In this article, we will discuss 5 reasons why investing in car decals is beneficial for your business.
You Can Capture the Attention of Audiences
Business owners know that they need to capture the audience’s attention to boost their business. But, if the people aren’t reading the newspaper or watching television, where are they spending their time? The answer is cars.
More than 85% of Americans drive 10,700 miles each year and they spend 280 hours just driving their cars.
As you already know, drivers need to focus on the road while driving. Hence, with proper car decals advertising methods, you can gain their attention quickly.
Small Business Can Get a Competitive Edge
The shift of advertisement methods to the digital world is not bad news for large companies. They have enough money for their advertisement budget. On the other hand, small businesses might face difficulties investing in digital marketing due to their tight budget.
However, advertising through vehicle stickers is one of the most easiest and cost-effective ways for small business to expand their growth. Just like some large companies use vehicle branding to enhance their business, you should do it too.
Cost-Effective
Do you know how much it costs to advertise on TV or radio? The internet or other online advertisements are costly enough for your small marketing budget. Additionally, you need to renew them every week or month to reach audiences. Not to mention, internet ads target a lot of irrelevant audiences. According to WENY News, the price of car decals is always cheaper compared to TV, social media and, radio advertisements.
However, you can avoid these recurring costs with vehicle stickers. Once you apply stickers to your car, you’re ready to promote your business. Unlike online advertisements, car decals don’t have any expiration dates.
The ROI is high
As the car stickers are affordable and the return is high, businesses that use vehicle decals to promote their sales enjoy a massive return on the investment. You don’t have to spend excessive money on ad space or airtime.
Additionally, when your car moves across cities every time, people will be able to see your brand’s message repeatedly.
Unlike other recurring investments such as marketing content, traditional media, and internet ads, a car sticker brings a high ROI (return on investment) after you’ve done paying for the advertisements.
Repetitive Target Branding
Do you know the best place to find potential customers for your business? The answer is Main Street.
One of the difficult challenges every marketer faces is advertising their business in front of relevant audiences.
The same goes try for online targeted ads. You may feel it’s important to invest in digital or online advertising, but are you sure that the ads being shown to the appropriate audiences?
When you get local, you can target audiences who have a genuine interest in your services and products. Additionally, the car stickers will also work as the recognition tool of your brand.
The bottom line
These are the 5 reasons to use car decals for your small business. The good thing about vehicle decals is that they’re replaceable as well as removable. Their high ROI and low cost mean that you can change the stickers as per your business. Are you changing your brand or the services you offer? Just replace the stickers and you’re good to go.
Creating campaigns helps boost brand awareness and increase the marketing of your products and services. Apart from that, it also captures the demand that is generated with upper-funnel campaigns.
Through brand building, you can create a stronger brand, and improve your campaign performance.
That’s why, it’s highly recommended that you start working on creating an aggressive PPC campaign, and work with a PPC agency that offers PPC services to help your brand grow, and generate long-term results.
What is PPC?
Before we start, let’s first understand what PPC is. PPC stands for a pay-per-click campaign, and a type of internet marketing wherein advertisers will usually pay for a fee every time they get clicks on their ads.
It’s a great way in buying more visitors to your site instead of trying to get those visits organically.
What Is Brand Building?
Meanwhile, brand building is the process of creating a strong brand identity so that it sets you apart from the rest of the competition. It will also be easier for customers to recall your products and services.
Now, in this post, we’ll be discussing ways how you can use PPC to grow your brand:
1. It finds your target audience
Once you’ve decided on your goals, the next thing that you need to consider is your audience.
Are you targeting millennials who are on Youtube in their spare time? Are you a B2B marketer who’s trying to market to CEOs?
Does your text ads tell your story well, or will you need a video to demonstrate it to your audience? Where does your audience usually hang out online? Where do you hang out online?
Through keyword searches, often, your audience is a “buyer who’s searching on your keywords.” However, for awareness, it’s essential that you carefully hone your target audience.
2. It uses Google’s search network
Although Google Search Network might not be the most obvious place that you can go to if you want to enhance brand awareness, the thing is, text ads are one of the quickest ways to gain a wider audience.
First, you need to come up with is a list of keywords. These search terms will provide you with an opportunity to reach your target audience even with very little buying intent.
Although most of these will be probably made up of long-tail keywords, they’re the type of queries that are inspiring your blog content.
Usually, for these campaigns, you might want to step up your content marketing efforts and come up with something that’s noticeably better than everything else that shows up on page one for that particular keyword.
Come up with detailed guides, video reviews, eBooks, and so on, and dedicate your time to crafting headlines that garner a lot of attention.
Then, promote these types of content via AdWords text ads. The benefit of using this approach is that your content will land on the top results and assuming that it’s great, people won’t hesitate to click on your content.
Before these ads go live, create an AdWords remarketing on every landing page so that you can still target them after you’ve finished with your content.
Usually, this approach accomplishes two things. Firstly, it helps introduce your brand to a wider set of audiences giving them content where you actually have something to offer.
Finally, remarketing means that they saw your ad as they continue browsing the internet, reminding your audience about your brand.
3. It generates more leads
Although lead generation may not be the first thing that you think of when starting a PPC campaign, this tactic is effective in warming to your target audience, letting them know that your products and brand do exist.
This can be an advantage on your part, especially if you’re in a highly competitive marketplace and you’re constantly competing with other large businesses.
4. It is measurable
Being able to measure the value of your brand image, translating it into something translatable, such as your ROI has always been some sort of a gray area in marketing.
But when leveraging your PPC activity along with other marketing channels that are bound to improve your branding and reach, you can directly measure the impact of your campaigns.
You should also consider the sales made during this specific activity as a positive result of your branding, along with other changes with your site’s overall traffic.
Also, because of sophisticated analytics tools, the feedback that you gain from PPC ads provides you with a wealth of information that you can use in your marketing efforts in the future.
You’ll be able to know which keywords are working, what a specific paid ads are driving results, and where it is coming from- whether they could be converted into leads or not.
5. Provides You With a Fast-Track Option
One of the most frustrating things about being indexed on search engines is that it takes time and effort for you to show up on the top results of Google’s organic search.
Usually, it will take three to six weeks before your page could be indexed, and if you want to show up on the first 100 pages, you need to dedicate a lot of time and effort to build your site’s content.
With paid search, however, you can skip the whole process because showing up on the first page of Google is already a given.
Usually, the only variable there will be how many times it will show up there each day, depending on your daily budget. This is ideal for short term campaigns that generate the best results.
6. It’s cost-effective
With PPC you’re only paying each time a user clicks on your ad. That’s a far cry from more conventional marketing methods wherein you’re paying a lot of money so that people can notice your ad.
The fact that you’re paying for spots that provides you with tangible results is a better option than traditional marketing alternatives.
The bottom line
With PPC, you can build your brand, and establish yourself as a thought leader in your industry. It does take time and grit if you’re new to the PPC game, but eventually, high click-through rates and the payoffs in conversions will be worth it.
Are you considering a rebrand or brand refresh? With its numerous benefits, branding can’t take the backseat, yet it easily skips most marketers’ minds. Overwhelmed by operations such as product development and production, lead generation, and managing clients, to mention a few, consistent professional branding services and efforts can easily be overlooked.
That’s why it is important to consider enlisting branding professionals. A branding workshop could be all it takes to turn your efforts around, and with a professional holding your hand all through, you can hit a significant milestone within no time.
Branding workshop brings your leadership teams together, allowing them to voice their opinion. Allowing all voices to be heard goes a long way in facilitating smooth operations, as everyone is on board in pursuance of a common objective. With an effective facilitator, a branding workshop creates an excellent platform to build the foundation for brand strategy.
Branding workshop is the foundation stone to a successful quest, an opportunity to extract key attributes that distinguishes your venture from the competitors. As you consider it, however, you might ignore the value a professional branding service delivers. Here are some of the top benefits the professionals bring to the table.
An outsider’s perspective
The internal marketing team’s bias can easily blindside their effectiveness in devising a solid branding strategy. Their quests are typically driven by the business’ goals, a concern that makes it harder to focus on the bigger picture. An outsider’s perspective brings in the much-needed balance, ensuring that your strategies aren’t in any way biased. With a 360-degrees analysis of your organization, the professionals are better positioned to tailor a practical branding strategy to drive your progress.
Experience and expertise
Branding professionals have accumulated cross-industry experience in their years of operation, a significant consideration that accelerates your progress. They won’t be experimenting with your business, as they have fine-tuned their strategies to ensure that your branding quest doesn’t miss an opportunity. From message development to delivery, the professionals know how to communicate best and capture your target audience’s attention.
Ensuring that you’ve explored your full potential is their core function, and with such exposure, the professionals can fast-track your quest to enjoy an effective branding strategy.
Time-saving
Designating enough time to focus on branding as you juggle between other functions isn’t that straightforward. Instead of interrupting your busy schedule, it is easier for branding to take the back seat, a consideration that can significantly affect the endeavor.
What’s more, as branding isn’t your area of expertise, should you concentrate on it, it might consume a considerable portion of your time, affecting other areas. The professionals allow you to focus on your core functions as they work on branding, freeing up considerable time. This facilitates the much-needed balance, ensuring that no part of your organization takes a hit.
Cost-effective
Enlisting a branding professional might feel like an unnecessary expense. However, this is far from the truth. From facilitating a productive branding workshop where everyone, regardless of their opinion, gets a chance to contribute to facilitating the development of practical strategies, the professionals have a lot to offer. Compared to what comes out of your pocket, the professionals deliver a lot more with a significant ROI.
This is not to mention the time saved that could be utilized in more productive areas and the extended brand reach and awareness leading to qualified lead generation, improving sales revenue.
Enlisting professional branding services offers a lot. However, such contributions can only be realized if you hire a reliable and reputable service. Due diligence is advised to ensure that you choose an experienced service from the numerous services in the competitive market.