With the latest Google Core update that rolled out in June of 2019, all the SEO bulletin boards and experts have been talking about it. Every time Google releases a new update to its existing algorithms, a number of website traffic ranking goes into disarray. This time around the upheaval was noticeable for the established firms and even successful SEO strategies.
The roll-out took five days to be completed, but the
repercussions are still being felt a couple of months down the line. If you are
in the blind as to how you lost the places in the overall SERP ranking for your
domain, there are a few key considerations that you need to take into account.
The following post from the experts at the Indianapolis SEO agency stresses about the legend that is E-A-T. When you are
looking to implement SEO strategies for your business requirements
successfully, all you need to keep in mind are the three underlying factors – Expertise, Authority, and Trustworthiness or E-A-T.
If you are looking to achieve the higher ranks at the SERPs,
the key is to understand that it is time taking and will come at a price. This
is why it is critical that you go for expert and professional help through a
third-party SEO service agency. Only with expert guidance can you expect your
strategies to deliver on the campaign goals.
So, what are the key aspects that you need to focus on
successfully strategizing your SEO needs for 2019? Let us have a look.
The YMYL pages
Every search engine takes into account the YMYL factor for
the domain pages. YMYL or Your Money or Your Life contributes tremendously
towards achieving the higher ranks at the SERPs. A perfectly crafted YMYL page
will contain all the important content and information regarding the factors
that will affect consumer health, finance, happiness, and safety.
Let us take, for example, a service that concentrates on the
financial health of an individual. For such a venture, any page that contains
the relevant information with respect to the economic health of the user is a
YMYL page. Similar YMYL pages are observed for business, health, and every
other form of service. There is only one pre-requisite for such a page. It
needs to provide the most accurate and high-quality information pertaining to
the subject matter at hand.
E-A-T is vital
The second most critical factor is E-A-T. Until further studies into the efficacy of the E-A-T are performed, we will not know its actual benefits. However, according to SEO experts, this facet weighs in heavily as far as the Google quality rater guidelines are concerned. The quality rater, as the name suggests assesses the quality of the site.
The better the E-A-T metric, the better is the reputation for your website for authority content. If you are looking to achieve the “expert” tag for your business venture, you need to consider the E-A-T factor for the site.
Here are a few ways that you can achieve that.
Publishing of regular
content
By publishing regular novel content, you can inform users about the licenses and the certifications for the domain landing pages. It is not just about the information or promotional material. Content also includes awards of excellence for your service in the field as well as the customer feedback.
As far as the content is concerned, to increase the trustworthiness and the expertise, any claim from your side must be supported by authority content and links from highly reliable sources.
Additionally, keep in mind that the criticism can be used constructively if you are willing to do it. Unsatisfied customers can negatively review products and services on offer. It is no good if you want to sulk in the background when this happens.
A genuinely exciting brand will take into account this negative review and work on weeding out the problem. Revamp your pages and practices to get the best results. Make sure to remove all the information and content that has no relevance to the current situation.
All this can be achieved with expert and professional help.
The task is no mean feat, so if you are planning to do it all by yourself,
think again. Consider your options and look for the right expert as per your
venture requirement.
Pay attention to the
reputation
The bottom-line in any business is its reputation. This is why the opinion of the public and customer matters can severely boost or harm your venture goals. There is a direct connection between the view of the users to that of the status and the popularity of your venture.
What users say about your brand ultimately makes up for the credibility of your service in the real-world. So make sure you are well invested as far as user interaction and reviews are concerned. The more detailed a review, the better it is.
Keep in mind that the search engines will also look for awards, recommendations from experts as well as news articles about your venture. This will enable the search engine to rank your domain as per the popularity of the service.
This will, in turn, increase the user engagement and the service status for your venture. Every digital branding and SEO service has a team of experts handling the reputation building for business ventures. So, start looking for the right expert.
If you are looking to implement well thought out and planned
strategies to build up your reputation, there is nothing better than the expert
third-party help. Usher in significant changes that are of real consequence as
far as traffic generation and rank boosting for your domain is concerned. Go
local to increase the visibility for the local scene before you can move it up
a notch towards becoming a global giant.
If you are looking to boost your ranking and become a brand,
then look no further than your local SEO gurus and experts. SEO professionals
have a broader and better understanding of the technical details of this
modern-day advertising campaign. Beat all your competition out of the park by
hiring an expert today.