No, you are right; Steve Jobs did not write content for social media web sites. But the Steve Jobs methods were absolutely brilliant with his media presentations on Apple’s new product announcements.
In this blog, I will apply the lessons learned from Steve Jobs’s presentations on how to be more engaging with your social media content.
Consider these eight Steve jobs’ lessons and how you should use their application in your content marketing:
Create ‘Holy Smokes’ moments
… grab immediate attention with your title and lead paragraph sentences
Stick to the rule of 3
… focus on no more than 3 key messages
Share the stage
… collaborate and test your content and editing with others both inside and outside your business. Do include key customer advocates
Use heroes, villains, and drama
… tell a story to communicate your content whenever possible
Think simple
… communicate with simple words and messages for a broad audience
Rely on visual messages
… use images to convey your messages and re-enforce with words
Create Twitter-friendly key points and messages
… more on the simple theme with rich keywords
Focus on dreams, not products
… it is the end state customer utility that counts most
Lots that we can apply from these eight lessons, isn’t there?
