Is eCommerce store promotion something that you have been struggling with recently? If so, it might be that you have not been missing out on some potential methods. There are a lot of different marketing channels, and it is understandable why some brands tend to underuse them or discard the idea of even bothering in the first place. Here are some ways to promote your Shopify store.
Lack of time is a big problem, but if you are looking to drive more sales, you need to test different ideas and determine which of them are the most effective.
Idea #1 – Google Ads
Pay-per-click marketing is certainly one of the most overlooked methods out of the lot. It seems that more and more brands are favoring social media or SEO. That is not necessarily a bad thing for you. After all, the less competition you have to deal with, the better.
Even if you have no or very little experience with PPC, it does not matter. Learning the basics should not take that long. Moreover, there are services like Cleverecommerce that can provide you with easy Shopify advertising thanks to the tools they offer.
When you get the hang of pay-per-click and become even more efficient with your campaign management, you should notice how much of an asset this marketing method can be.
Another overlooked method is email marketing. It is not as effective as it once was, but that does not mean you should disregard this idea.
Collecting an email list as soon as you start the store is what is recommended. There are plugins that will automate this task for you. The focus from your end should be on getting people to subscribe. Perhaps you can offer them exclusive perks, such as discounts and coupons.
Having a solid email list means that you can send out offers as well as reminders to people who have subscribed. It is highly likely that a lot of your subscribers have forgotten about your store, or they do not visit it as often. This gives a perfect opportunity to remind them and make sure that they become loyal customers.
Idea #3 – Blogging
Blogging might not seem like the best marketing method, but it has its advantages. For one thing, writing in-depth content gives people another reason to visit your website. It also builds authority.
If you were to look at other eCommerce stores, you would notice that most of them have blogs and publish articles on a regular basis.
Lastly, you will have an opportunity to network with other bloggers by providing them with opportunities to guest post. And getting a backlink from a reliable website is worth a lot, meaning that there will be a lot of interested bloggers.
Search engine optimization can be difficult to master, but one should learn this stuff regardless because it is too valuable. At the same time, there is an option to hire someone who already has the necessary experience and can create a long-term strategy.
Focusing on organic traffic more is always a good choice to make. People who end up on the store via search engines do so after entering keywords related to buying intent. Provided that you have the right optimization. Not to mention that the higher you are in Google pages, the more people will click on the link.
Idea #5 – Reddit and Quora
Reddit and Quora are two specific platforms that are worth mentioning. The former is one of the most popular websites on the internet, and its users could turn into customers if you take the necessary steps and market to them.
Quora is similar. It is important to build some reputation there first, though. If you start posting links the moment you join, people will take you for a spammer with the intent of promoting a business rather than providing useful answers to questions.
Idea #6 – Forums
Forums have been replaced by social media, but you should still be able to find some that are relevant to your niche and could drive traffic to the website.
Similar to Quora, you need to take your time before posting any promotional threads or answers on another person’s thread. Create an account and become part of the community. Once other members recognize your worth, you can look to post some promotional stuff. But again, do not go overboard and spam every thread you can find.
Social media platforms like Instagram and Facebook are some of the best options when it comes to promoting a business. You can reach millions of people by running ad campaigns and organizing contests and giveaways. This type of content tends to go viral.
Finding influencers on social media is also a bit part of the whole picture. You can ask for a promotional post from someone with thousands of followers. Sending them free stuff is usually more than enough as far as the necessary payment goes.
