What is your top benefit of obtaining quality backlinks? Could it be SEO? Link building is very crucial to rank your sites on search engines.
For example, Google loves sites with a high number of relevant pages linked to them and so ranks such a site higher than the others. But link building or getting quality backlinks is crucial to surviving a Google update like Penguin.
So it is, therefore, essential to have a natural or organic backlink profile to stay on the safe side.
What are organic backlinks?
Organic backlinks are the ones that are naturally created by the sites, social profiles and blogs that refer to your site just because it has great and complete content on a topic and includes a link back to your site as a reference or citation.
One of the greatest examples of a site with huge natural or organic backlinks is Wikipedia, which enjoys huge love from search engines like Google and Bing.
Wikipedia has content that the general world refers to and enjoys a domain authority of 100 (a rare feat) by open site explorer.
Advantages of organic backlinks:
- Organic backlinks help you to get thumbs up by search engines.
- This is a good way to getting known to the audience of a site that you have no access to.
- Eventually, it will increase your credibility in your niche and help you in getting known as an authority figure (just remember it doesn’t happen overnight).