Every business requires a dedicated marketing professional, or professionals, to help them reach their target demographics, enhance their sales portfolio, and increase their profits as a result. Over the past two decades, there has been an exponential growth in the engagement with online marketing, with advertising just the tip of a gigantic iceberg where this developing activity is concerned. This article presents some of the most current and emerging digital marketing trends taking place in 2019, helping direct your company towards a more effective marketing strategy in the online space.
Even if your company isn’t the most ‘social’ or engaging, a presence on social media is virtually a requirement for the modern enterprise. Your engagement should spread across the three main social media platforms: Twitter, Instagram, and Facebook. Social media engagement allows you to:
- Connect with the ‘born-digital’ consumers of the future
- Market your products and services for free on dedicated pages
- Present material that has a chance of going viral, boosting your visibility
- Make contact with your customers in an informal yet personable way
Seeing as it’s cost-free and easy to enact, there is no excuse for your business not to engage with social media and its vast audiences today.
Create a Website and Blog
Another cost-effective way to market yourself is through your dedicated company website. Create a web domain that reflects your brand name, and start building up material and content that will be of interest to your target demographic of customers. Blogs are especially useful in this regard. SEO involves your deployment of keywords that will feature in the Google searches of your prospective customers.
With these searches reaching your published content, you’ll be able to drag people into your blog, from where it’s only a short hop to your product or services listings. Remember that your content should be relevant to your products. There is little point writing an article about pharmaceuticals if you’re a hardware company, even if it does capture some traffic.
Harness Data for Programmatic Marketing
Much has been made in recent years about the power of data, with companies large and small waking up to the immensely valuable uses that their own data possesses. If you’re saving this data and collating it correctly, you should be extracting a good deal of insight into your most common consumers. With this information, you can go about programmatic marketing, which is targeted marketing to certain web users who match your desired data profiles and is a huge marketing trend in 2019.
For instance, if you’re finding that ‘silver surfers’ (the age 50 and above demographic who regularly shop using the internet) are a particular profile of individuals who engage with your company, you should try to target these users. You can partner with certain marketing companies that offer programmatic marketing as a service in order to boost your visibility to your most valuable target markets.
Marketing online in 2019 looks set to be an incredibly competitive space – but with the insights provided here, you’ll be able to tailor your marketing output to make it as effective as possible going forward into the future.