Social Advertising: Instagram Tips and Tricks for Business Marketing

With over a billion active users each month, you need to be on Instagram to get attention for your business. These Instagram tips and tricks will help.

While you might already be on Instagram with your personal account, if you’re not using it to promote your business, you’re missing out on leads and sales.

If you’re not sure how to use Instagram for business, we have Instagram tips and tricks that we are going to share with you, so you can become a pro. Continue reading this article to learn about using Instagram for your business.

Use Hashtags to Build a Community

Hashtags are a great way to bring likeminded people together. You can create a campaign around a hashtag and have people post their photos for the hashtag.

You’ll see that your customers and fans are interacting with each other, and this will build a community and make people have another reason to continue doing business with you.

Relate to Your Target Audience

When you’re creating your Instagram content, think about your target audience and why they are on Instagram. If you’re posting content that they don’t want to see and pushing your brand, it’s not going to go well for your brand.

Look at your buyer persons, figure out why they are on Instagram, and create content they want to see. When you’re creating this content, you need to keep in mind that it still needs to be relevant to your business. You don’t want to just post things they want to see and not get your message across.

Don’t Go Crazy With Posts

If you’re new to Instagram, you might want to build your Instagram profile up very quickly.

If you already have people following you, calm down on the posting. You don’t want people to unfollow you because you’re posting too many images throughout the day.

It’s better to add a couple a day to get your profile established slowly and then start sharing consistently than to try to get everything on your profile at once and look like you’re spamming the feed.

Promote Your Instagram on Other Platforms

When you’re growing your Instagram profile, you need to promote it on your other platforms. Let people on Facebook know you’re now on Instagram. Send an email blast to your subscribers and let them know they can find you on Instagram now.

Don’t announce that you joined Instagram and leave it at that. When you post new content, you can share it to Facebook and other platforms so people will naturally click on it and follow you to see more similar content.

Use the Tools Instagram Provides

Instagram is constantly upgrading its platform and giving creators new tools to make great content.

There are editing tools, filters, and special effects. Learning how to use these will help you get attention in the feed. If your posts are too boring, people are not going to click on your content, and you won’t get any leads or sales for your business.

Spy On Your Competition and Fans

Do you feel like you’re running low on ideas and you need something to freshen up your feed? Spying on the competition is the perfect way to get ideas for your feed.

You can change the ideas up a little bit and make them unique for your company, but spying on the competition is a great way to get ideas that you know work.

There are so many brands that are sharing on Instagram, and you should be following all of the ones that are having great success. There is no use in recreating the wheel when you have proof of what is working and how you should go after the attention of Instagram’s users.

Not only should you be looking at your competition though, but also look at your fans. What are they posting and raving about?

You can learn a lot from your fans and how you can give them the content they want. You may even want to share a screenshot of something that one of your fans shared on their feed.

Interact With Important Accounts

When you want to get attention from a certain account try interacting with their content. Heart and comment on their photos frequently, and if it is appropriate, send them a DM.

If you don’t want to be on your phone watching Instagram all of the time, you can learn how to DM on Instagram on Mac so you can get your message to them easily.

You can DM people to ask them about influencer partnerships, discounts, and other important things, but make sure to use this sparingly.

Go Behind the Scenes With Instagram Stories

Instagram stories are a great place to go behind the scenes of your Instagram. You can’t really post too much on Instagram stories. If people don’t want to see all of your stories, they can easily swipe away.

Let people get to know you better and understand what you’re all about, and you’ll see your Instagram success soar.

You’re a Pro With These Instagram Tips and Tricks

Now that you know more about Instagram, you can use these Instagram tips and tricks to get to the next level in your business. Instagram is where people like to hang out and look at cool photos, but it’s also where they gather inspiration for what to buy next.

What else would you like to learn about Instagram or other important topics? Continue reading our blog today to become informed on other topics you care about.