With over a billion active users each month, you need to be on Instagram to get attention for your business. These Instagram tips and tricks will help.
While you might
already be on Instagram with your personal account, if you’re not using it to
promote your business, you’re missing out on leads and sales.
If you’re not
sure how to use Instagram for business, we have Instagram tips and tricks that
we are going to share with you, so you can become a pro. Continue reading this
article to learn about using Instagram for your business.
Use Hashtags to
Build a Community
Hashtags are a
great way to bring likeminded people together. You can create a campaign around
a hashtag and have people post their photos for the hashtag.
You’ll see that
your customers and fans are interacting with each other, and this will build a
community and make people have another reason to continue doing business with
you.
Relate to Your
Target Audience
When you’re
creating your Instagram content, think about your target audience and why they
are on Instagram. If you’re posting content that they don’t want to see and pushing
your brand, it’s not going to go well for your brand.
Look at your
buyer persons, figure out why they are on Instagram, and create content they
want to see. When you’re creating this content, you need to keep in mind that
it still needs to be relevant to your business. You don’t want to just post
things they want to see and not get your message across.
Don’t Go Crazy
With Posts
If you’re new
to Instagram, you might want to build your Instagram profile up very quickly.
If you already
have people following you, calm down on the posting. You don’t want people to
unfollow you because you’re posting too many images throughout the day.
It’s better to
add a couple a day to get your profile established slowly and then start
sharing consistently than to try to get everything on your profile at once and
look like you’re spamming the feed.
Promote Your
Instagram on Other Platforms
When you’re
growing your Instagram profile, you need to promote it on your other platforms.
Let people on Facebook know you’re now on Instagram. Send an email blast to
your subscribers and let them know they can find you on Instagram now.
Don’t announce
that you joined Instagram and leave it at that. When you post new content, you
can share it to Facebook and other platforms so people will naturally click on
it and follow you to see more similar content.
Use the Tools
Instagram Provides
Instagram is
constantly upgrading its platform and giving creators new tools to make great
content.
There are
editing tools, filters, and special effects. Learning how to use these will
help you get attention in the feed. If your posts are too boring, people are
not going to click on your content, and you won’t get any leads or sales for
your business.
Spy On Your
Competition and Fans
Do you feel
like you’re running low on ideas and you need something to freshen up your
feed? Spying on the competition is the perfect way to get ideas for your feed.
You can change
the ideas up a little bit and make them unique for your company, but spying on
the competition is a great way to get ideas that you know work.
There are so
many brands that are sharing on Instagram, and you should be following all of
the ones that are having great success. There is no use in recreating the wheel
when you have proof of what is working and how you should go after the
attention of Instagram’s users.
Not only should
you be looking at your competition though, but also look at your fans. What are
they posting and raving about?
You can learn a
lot from your fans and how you can give them the content they want. You may
even want to share a screenshot of something that one of your fans shared on
their feed.
Interact With
Important Accounts
When you want
to get attention from a certain account try interacting with their content.
Heart and comment on their photos frequently, and if it is appropriate, send
them a DM.
If you don’t
want to be on your phone watching Instagram all of the time, you can
learn how to DM on
Instagram on Mac so you can get your message to them easily.
You can DM
people to ask them about influencer partnerships, discounts, and other
important things, but make sure to use this sparingly.
Go Behind the
Scenes With Instagram Stories
Instagram stories are a great place to go behind the scenes of your Instagram. You can’t really post too much on Instagram stories. If people don’t want to see all of your stories, they can easily swipe away.
Let people get
to know you better and understand what you’re all about, and you’ll see your
Instagram success soar.
You’re a Pro
With These Instagram Tips and Tricks
Now that you
know more about Instagram, you can use these Instagram tips and tricks to get
to the next level in your business. Instagram is where people like to hang out
and look at cool photos, but it’s also where they gather inspiration for what
to buy next.
What else would
you like to learn about Instagram or other important topics? Continue reading
our blog today to become informed on other topics you care about.
