When you make an accidental mistake with a customer, your primal response is to immediately say ‘I’m sorry. That’s OK.
What’s not OK is to say ‘we apologize for any inconveniences we may have caused”.
Mistakes happen.
How you apologize matters.
Don’t BS people … just say ‘I’m sorry.
And mean it.
Do you have an apology story to share with this community?
Need some help in building better customer insights from your customer engagement? Creative ideas to help grow your customer base?
All you get is what you bring to the fight. And that fight gets better every day you learn and apply new insights that you have learned.
When things are not what you want them to be, what’s most important is your next step. Call today.
Test. Learn. Improve. Repeat.
Are you devoting enough energy to improving your continuous learning for yourself and your team?
Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way.
More reading on customer focus from Digital Spark Marketing’s Library:
Extraordinary Targeting from Generational Differences
Use Customer Insight for Remarkably Effective Adaptation
