The last thirty years have seen an incredibly dramatic boom in the use of the internet. With smartphones and laptops now much more affordable and easier to transport, along with the innovation of 4G internet access, anyone anywhere can access the world wide web. Due to this popularity and even reliance on the internet, an ever-increasing number of businesses are waking up to the fact that digital marketing is vital and, potentially, the way forward.
To help you better understand why digital marketing is vital for the success of your business, this useful guide has been put together and compiled some useful information for your next or perhaps even first digital marketing campaign.
Digital over traditional marketing methods?
The debate between digital and traditional marketing has been going on for a few years now and, given you are reading this, you too will be interested in the arguments for both sides. Traditional marketing methods, such as TV advertisement, billboards, and flyers have a proven track record of getting customers through the door, but they do come with their downfalls. Using only these traditional methods both limits your reach to new customers and often come with a hefty price tag. Digital marketing, on the other hand, is very inexpensive and can reach more people through functions such as geographical targeting of online adverts.
The real benefits of using digital marketing
To understand the benefits of digital marketing, you only need to take a quick look at the rapid success rate of social media marketing. Now that platforms such as Facebook and Twitter have become key ways for modern people to interact, placing ads here reach a vast number of people. Furthermore, a great benefit of using digital marketing is that you can easily track the success of a campaign. Through things such as Facebook Insights, you can observe how many people your ads are reaching, who is interacting with them, and information about who these people are (regarding age and gender for example). This is a fantastic way of making sure that your latest marketing strategy is hitting your target audience and makes it a simple process to change your strategy to capitalize on new markets.
The field of network marketing
Network marketing is also something that is gaining in popularity in recent times. If you haven’t heard of it before, network marketing is a simple business model that relies on person to person sales and can reinvigorate your marketing campaigns. The best way to go about getting into this type of digital marketing is to employ a network marketing consultant who can share their years of experience and professional insight with you.
Digital marketing and, by extension, having a positive presence on the internet, will help your business to reach a bigger clientele and increase your profits. Now that you have a better grasp of why digital marketing is vital for your business’s future success, you can begin to put a plan in place to capitalize on this boom on the internet.
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Mike Schoultz is the founder of Digital Spark Marketing, a digital marketing and customer service agency. With 40 years of business experience, he blogs on topics that relate to improving the performance of your business. Find them on G+, Twitter, and LinkedIn.
Digital Spark Marketing will stretch your thinking and your ability to adapt to change. We also provide some fun and inspiration along the way. Call us for a free quote today. You will be amazed how reasonable we will be.
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