Blogs are one of the best weapons of online marketers. They can use it effectively to bolster their marketing campaign that hinges around SEO. It will not be wrong to say that blogs give meaning to the SEO efforts by helping to create appropriate content for the target audience.
It also helps to create engagement that drives traffic to the website. You need content not only to engage with viewers but also to improve search rankings because the quality of content determines the quality of your website. The content determines the worth of your website, and therein lies its importance.
Blogs are the most popular type of content that helps to earn the trust of the audience by building credibility and authority, which passes on to your website. Writing blogs on varied topics that cater to the interests of the audience is the best way to attract your target customers and stay in touch with your existing customers.
You can take help from some SEO company offering blog marketing services to can catapult your website to the upper ranks of the search result page.
Creating content is challenging and a specialized job. Even if you outsource blog writing services, you must be aware of the traits of quality blogs and how these should be written so that you get content of the desired quality that can give results. Moreover, there must be a proper marketing plan in place.
As Vladimir Nabokov put it, “writing is rewriting.” The greatness comes not from the initial spark of inspiration, but from the long hours spent honing it down to reveal its core. But before you do that, you need to dare to be crap and produce the first draft.
In other words, writing is work. As in most things, talent is overrated. You produce good work not from having a knack for a clever turn of phrase, but by putting in the effort to express your ideas clearly.
This article will help you understand what goes into blogs to make it the most effective ammunition in your marketing armory.
Blogs must tell a story
Engaging and authentic are the traits of any quality blog post, and the best way of doing it is to tell a story through the blog. Stories are powerful and attract humans. Stories attract our attention, generate interest, and make us curious to know what happens next, thereby creating engagement.
Stories can originate from your experience or from that of other people. Customers sharing their experiences could be another resource for generating stories.
When reading stories, in most cases, it creates an emotional connection with readers, which brings the community close to the brand. Stories can provoke readers and make them ask questions, leave comments, and share the content.
The story must be well-structured, have a beginning, middle, and end and assume a voice and personality that is typical of your brand that becomes an easily recognizable trait. It will help in instantly connecting with the brand, which then becomes part of the unique brand personality.
Add some human element to the story that touches upon the emotions of viewers, pack the right information that is useful for readers, and have a conclusion to hammer home the points while signaling a closure.
Write in the language of the audience
Knowing the audience in-depth is critical for developing appropriate content. Conduct audience research to identify the group/s that you want to target based on demographics like age, gender, location, education, etc. In the next step, ascertain their needs based on keyword research that revolves around the questions the audience is asking.
Determine the type of content they are engaging with that will reveal whether they like text content or prefer visuals and videos. Know the kind of language, serious, formal, or casual that they like or prefer light-hearted writing.
The research will help you understand the best way to get closest to the audience and make them move. You will know how to create engaging marketing content that resonates with the audience and facilitates conversion.
Create original content
Even the best-written content will fail to elicit the response of the audience if it is not original. Creating blogs based on your own experiences will have the touches of originality that will also generate trust. You can create a more personalized online presence with original content.
The originality of content is an asset that pays back well in the long run. Providing case studies is one of the ways of creating unique content that helps to establish yourself as an expert in your industry. Publishing interviews is another way of creating original content.
Keep it simple
Since your target is to reach out to the largest section of the audience, the form and structure of content must be user-friendly so that it has a high level of acceptance among the audience. Write in a lucid language that everyone understands and explains difficult things most easily by avoiding the use of jargon.
Your approach should be to talk to the audience, like talking to a layperson and not an expert. Technical terms and acronyms can confuse readers who may not have any understanding of it.
If it becomes unavoidable, you must explain the words most easily so that readers understand and sustain their interest to go through the entire content. This should help in audience engagement, which is most important for marketing.
Consider yourself to be in better command of the topic or subject than the audience and assume that they might not know as much as you. Although some may be knowledgeable, they would not mind refreshing their knowledge.
Avoid any hint about selling because it can turn-off the audience who expects useful information from the blog. Your blog should be an added resource that adds value to customer experience. Blogs are not advertisements but should address issues faced by the audience.
Be a problem solver
The best way to show that you care for your customers is to help them solve their problems. To give your audience what they are looking for, you must understand their perspective to identify their needs and create blogs accordingly. This should help you to answer the questions that the audience faces and solve their problems.
Find out how you can help your audience by providing information that your competitor could not provide. You can educate customers on how-to guides and even create FAQs that answer many more questions than they might ask. The more you can fill the gaps left by your competitors, the closer you can get to the audience.
Identify trends to stay tuned with the times and create blogs that will generate instant attraction.