Category: TODAY’S ISSUES
KPI Metrics: The Website Performance Indicators You Must Avoid
How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are…
Bad Day: How to Keep Cool When You Are Having One
I was always one who studied the habits of senior managers in any of the businesses with which I worked. I was amazed at the ones who could keep cool while having a bad day. And you guessed it. They were most often the most successful. We’ve all had those tough environments at work. A…
Employing Psychological Theories of Influence and Persuasion
One of my favorite places to learn about psychological theories is Dave Straker’s Changing Minds website. This website is full of theories written in layman’s terms. These psychological theories are organized neatly into specific categories and clusters for easy reference. One of those categories is persuasion, and Straker lists that deal with how to influence others. Here is…
Help Your Business by Giving Back to the Community
Looking for new ways to help your business? Different ways? Try giving back to the community. Be a leader in the effort you provide. One of the most beautiful compensations of life is that no man can help another without helping himself. – Ralph Waldo Emerson Keep learning: Small Company … 20 Struggles that Are Easily…
Innovation Culture Requires These 13 Ideas in Place
Collaboration drives creativity because innovation always emerges from a series of sparks – never a single flash of insight. An awesome quote from D. Sawyer isn’t it? Success with building a creativity and innovation culture depends not only on coming up with great ideas and making them happen but also on establishing the culture with employees.…